Wisconsin’s software startups have stopped chasing generic SaaS categories and started building tools purpose-built for the industries the state already dominates: manufacturing, insurance, and healthcare. Milwaukee alone now supports more than 80,000 tech jobs, and the software coming out of the region

Wisconsin’s manufacturing base has quietly become one of the state’s more active startup categories, not because factories are moving here, but because software companies are building tools specifically for the shop floors that already exist. Wisconsin startups raised roughly $890 million across