101 Top Insurance Startups and Companies in Wisconsin (2021)

June 1, 2021
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This article showcases our top picks for the best Wisconsin based Insurance companies. These startups and companies are taking a variety of approaches to innovating the Insurance industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

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Top Wisconsin Insurance Startups

Data sourced from Crunchbase and SemRush.

Northwestern Mutual

Northwestern Mutual

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Northwestern Mutual delivers financial security to millions with life, disability income and long-term care insurance, and investments.

Zywave

Zywave

Crunchbase Website Twitter Facebook Linkedin

Zywave leads the insurtech industry with the most comprehensive cloud platform solutions.

Zywave

Ansay & Associates

Crunchbase Website Twitter Facebook Linkedin

Ansay and Associates is Wisconsin’s premier independent insurance agency with offices located all over Wisconsin.

Zywave

BlueTree Network

Crunchbase Website Twitter Facebook Linkedin

BlueTree Network helps large healthcare organizations with their IT strategy by providing strong Epic-focused knowledge.

Zywave

Dynamis Software

Crunchbase Website Twitter Facebook Linkedin

Dynamis Software Corporation provides CDHC plan optimization tools for health insurance brokers.

Zywave

oneEvent Technologies

Crunchbase Website Twitter Facebook Linkedin

OET is an analytical platform that bridges life safety and security with home automation to save lives, property and resources

Zywave

American Family Insurance

Crunchbase Website Twitter Facebook Linkedin

American Family Insurance has given its customers peace of mind by making their insurance experience easy and convenient.

Zywave

AssuredLeads

Crunchbase Website Twitter Facebook Linkedin

AssuredLeads optimizes business insurance production for agencies, brokers, and insurance carriers.

Zywave

CUNA Mutual Group

Crunchbase Website Twitter Facebook Linkedin

CUNA Mutual Group is a mutual insurance company that offers a range of financial services to credit unions and their members.

Zywave

Acuity

Crunchbase Website Twitter Facebook Linkedin

Acuity is an insurance company that offers property and casualty insurance products for consumers and businesses in the United States.

Zywave

Skygen USA

Crunchbase Website Twitter Facebook Linkedin

SKYGEN USA leads the way in powering the business of healthcare for the digital age.

Zywave

National Guardian Life Insurance

Crunchbase Website Twitter Facebook Linkedin

NGL specializes in a suite of innovative insurance products for life’s journey, including individual and group products,

Zywave

Sentry Insurance Group

Crunchbase Website Twitter Facebook Linkedin

Sentry Insurance provides property, casualty, life insurance and retirement products to protect businesses, autos, homes, lives and incomes.

Zywave

Quartz

Crunchbase Website Twitter Facebook Linkedin

Quartz provider-sponsored of health insurance plans.

Zywave

Johnson Financial Group

Crunchbase Website Twitter Facebook Linkedin

Johnson Financial Group is a provider of banking, wealth, and insurance products and services in Wisconsin and Arizona.

Zywave

Virtual Benefits Administrator

Crunchbase Website Twitter Facebook Linkedin

Virtual Benefits Administrator is an IT company specializing in developing software products for the insurance and healthcare industries.

Zywave

MGIC

Crunchbase Website Twitter Facebook Linkedin

MGIC is a private insurance company offering insurance on real estate mortgages.

Zywave

Jewelers Mutual

Crunchbase Website Twitter Facebook Linkedin

Jewelers Mutual is an insurance company that specializes in coverage for jewelry businesses in retail, custom design and manufacturing.

Zywave

EmPowerHR

Crunchbase Website Twitter Facebook Linkedin

EmPowerHR is a human resources consulting and professional employer organization designing higher HR programs for its clients.

Zywave

Peoples State Bank

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Peoples State Bank is a personal and business bank based in Wisconsin.

Zywave

iCare

Crunchbase Website Twitter Facebook Linkedin

iCare fixates on the quality of life of disabled older adults and people to meet complex health and social needs with healthcare programs.

Zywave

Marsh & McLennan Agency

Crunchbase Website Twitter Facebook Linkedin

Marsh & McLennan Agency (MMA) offers commercial property, casualty, personal lines, and employee benefits to midsize businesses.

Zywave

M3 Insurance Solutions

Crunchbase Website Twitter Facebook Linkedin

M3 Insurance Solutions is a insurance and health insurance company located in Madison.

Zywave

Crabel Capital Management

Crunchbase Website Twitter Facebook Linkedin

Crabel Capital Management is a financial services company offering investment management and advisory services.

Zywave

IncredibleBank

Crunchbase Website Twitter Facebook Linkedin

Incredible Bank specializes in personal and business banking, loans and insurance services.

Zywave

Society Insurance Company

Crunchbase Website Twitter Facebook Linkedin

Society Insurance has been a leading niche insurance carrier since 1915.

Zywave

SASid

Crunchbase Website Twitter Facebook Linkedin

Developing private label Online sales & SAAS administration systems for insurance companies.Think Shopify for Insurance

Zywave

CapSpecialty

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CapSpecialty a full inventory of specialty lines, including commercial property, casualty, fidelity, surety and professional lines.

Zywave

Common Ground Healthcare

Crunchbase Website Twitter Facebook Linkedin

Common Ground Healthcare Cooperative believes its members deserve honesty, compassion and exemplary service from their health insurer.

Zywave

WPS Health Solutions

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WPS Health Solutions is a nationally regarded government contractor and leader in the insurance industry serves military personnel, seniors.

Zywave

RetireCo

Crunchbase Website Twitter Facebook Linkedin

RetireCo offers consumers a new way to compare and buy insurance products and services.

Zywave

Popmoney

Crunchbase Website Twitter Facebook Linkedin

Send money securely from your bank account to just about anyone with an email or mobile number.

Zywave

Safety Net

Crunchbase Website Twitter Facebook Linkedin

Safety Net is a simple and inexpensive insurance plan that helps you pay your bills if your income disappears.

Zywave

Horicon Bank

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Horicon Bank is a financial services company located in Horicon.

Zywave

National Mutual Benefit

Crunchbase Website Twitter Facebook Linkedin

National Mutual Benefit is a not-for-profit fraternal life insurance society.

Zywave

WPS Health Insurance

Crunchbase Website Twitter Facebook Linkedin

WPS offers Preferred Provider Organization health plans for individuals and groups, including high-deductible health plan options.

Zywave

SECURA Insurance

Crunchbase Website Twitter Facebook Linkedin

SECURA Insurance is a mutual insurance company.

Zywave

Krause Financial Services

Crunchbase Website Twitter Facebook Linkedin

Krause Financial Services offers crisis Medicaid case analysis, valuation of non-compliant annuities and long term care insurance advice.

Zywave

R&R Insurance Services

Crunchbase Website Twitter Facebook Linkedin

R&R Insurance Services is one of the independently owned insurance agencies.

Zywave

Old Republic Surety Company

Crunchbase Website Twitter Facebook Linkedin

Old Republic Surety Company is an insurance company offering payment bonds, fidelity, and claim services.

Zywave

Management Research Services

Crunchbase Website Twitter Facebook Linkedin

Management Research Services offers customized insurance underwriting solutions to support a range of insurance services.

Zywave

JellTech Consulting LLC

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JellTech Consulting is a placement and staffing company based in Germantown, WI.

Zywave

Waukesha State Bank

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Waukesha State Bank is one of the largest locally owned, independent banks in Wisconsin

Zywave

McClone

Crunchbase Website Twitter Facebook Linkedin

McClone is an insurance firm that focuses on human resources, employee benefits, risk management, personal and business insurance services.

Zywave

Insurance Claims Management, Inc.

Crunchbase Website Twitter Facebook Linkedin

Insurance Claims Management, Inc. provides third party claims administration services.

Zywave

Real Wealth Marketing

Crunchbase Website Twitter Facebook Linkedin

Real Wealth Marketing provides professional advice and marketing content for insurance and financial advisors.

Zywave

UMR

Crunchbase Website Twitter Facebook Linkedin

UMR is a third party administrator that helps employees focus on well-being by ensuring the insurance claims are correctly processed.

Zywave

Fox Communities Credit Union

Crunchbase Website Twitter Facebook Linkedin

Fox Communities Credit Union is a banking firm offering checking accounts, savings, and loan services.

Zywave

HNI

Crunchbase Website Twitter Facebook Linkedin

HNI is a performance-driven risk advisor that delivers insurance, benefits, and advisory strategies.

Zywave

Security Health Plan

Crunchbase Website Twitter Facebook Linkedin

Security Health Plan is an insurance company that specializes in not-for-profit health plan.

Zywave

Marsico Funds

Crunchbase Website Twitter Facebook Linkedin

Marsico Funds is an investment management firm that provides insurance funds, corporate retirement plans and consulting services.

Zywave

Scion Dental

Crunchbase Website Twitter Facebook Linkedin

Scion Dental is an insurance company providing dental claim management solutions.

Zywave

Diversified Insurance Solutions

Crunchbase Website Twitter Facebook Linkedin

Diversified Insurance Solutions is an insurance company specializing in insurance brokerage and HR services.

Zywave

Jack Schroeder and Associates, Inc.

Crunchbase Website Twitter Facebook Linkedin

Jack Schroeder and Associates is an insurance company providing wholesale insurance brokerage services.

Zywave

National Insurance Services

Crunchbase Website Twitter Facebook Linkedin

National Insurance Services is a Client Focused,Solution Driven,Employee Benefits for the Public Sector.

Zywave

Epic Specialty Benefits

Crunchbase Website Twitter Facebook Linkedin

Epic Specialty Benefits is an insurance company that offers a group of coverage products online for employees and families.

Zywave

Vizance

Crunchbase Website Twitter Facebook Linkedin

Vizance provides risk management, business insurance, employee benefits, personal insurance and financial service solutions.

Zywave

Trilogy Health Insurance

Crunchbase Website Twitter Facebook Linkedin

Trilogy Health Insurance is a locally owned & operated HMO serving BadgerCare Plus members.

Zywave

MercyCare Health Plans

Crunchbase Website Twitter Facebook Linkedin

MercyCare Health Plans offers health insurance plans for seniors, individuals, employers and their employees to lead a healthier life.

Zywave

River Valley Bank

Crunchbase Website Twitter Facebook Linkedin

River Valley Bank is a financial services company offering personal and business banking services in Wisconsin.

Zywave

Johnson Insurance Services

Crunchbase Website Twitter Facebook Linkedin

Johnson Insurance offers personal and commercial insurance, risk management and consulting services.

Zywave

Badger Mutual Insurance Company

Crunchbase Website Twitter Facebook Linkedin

Badger Mutual Insurance Company is an insurance company that offers businesses and family insurance solutions.

Zywave

Rural Mutual Insurance Company

Crunchbase Website Twitter Facebook Linkedin

Rural Mutual Insurance Company offers property and casualty insurance services

Zywave

Stafford Financial Consulting Group

Crunchbase Website Twitter Facebook Linkedin

Stafford Financial Consulting Group is a multidisciplinary fee-based insurance and investment advisory groups.

Zywave

eflexgroup

Crunchbase Website Twitter Facebook Linkedin

eflexgroup is the PEO division of TASC, and is a web-based, national third-party administrator.

Zywave

Princeton Capital Advisors

Crunchbase Website Twitter Facebook Linkedin

Princeton Capital Associates services clients in all arenas, but specialize in those in the credit union, medical and non-profit industries.

Zywave

NeuGen

Crunchbase Website Twitter Facebook Linkedin

NeuGen is an insurance company that provides medical management and administrative services.

Zywave

Bankers’ Bank

Crunchbase Website Twitter Facebook Linkedin

Bankers’ Bank is a community banking corporation in the Midwest.

Zywave

Baer

Crunchbase Website Twitter Facebook Linkedin

Baer is a consulting firm that provides insurance, strategic advice, claims and finance services.

Zywave

Bruce Gendelman

Crunchbase Website Twitter Facebook Linkedin

Bruce Gendelman providing the utmost care in risk assessment, technical detail and superior insurance company.

Zywave

Johannesen Farrar Insurance

Crunchbase Website Twitter Facebook Linkedin

Johannesen Farrar Insurance is an insurance agency that provides auto, home, and business insurance.

Zywave

Robertson Ryan & Associates

Crunchbase Website Twitter Facebook Linkedin

Robertson Ryan & Associates provides solutions for business, personal and benefits insurance.

Zywave

Ameriprise Auto & Home

Crunchbase Website Twitter Facebook Linkedin

Ameriprise Auto & Home is a property-casualty insurance provider.

Zywave

Spectrum Insurance Group

Crunchbase Website Twitter Facebook Linkedin

Spectrum Insurance offers personal insurance, business insurance and employee benefits.

Zywave

Care Plus Dental Plan

Crunchbase Website Twitter Facebook Linkedin

Care Plus Dental Plan is an insurance company that offers a wide range of dental insurance plans to its customers.

Zywave

HSA Home Warranty

Crunchbase Website Twitter Facebook Linkedin

HSA Home Warranty provides comprehensive, affordable home warranty coverage and Errors and Omissions insurance with customer service.

Zywave

Strohm Ballweg

Crunchbase Website Twitter Facebook Linkedin

Strohm Ballweg offers insurance audit, tax, accounting, administrative outsourcing, and consulting services.

Zywave

Adams & Associates

Crunchbase Website Twitter Facebook Linkedin

Adams & Associates is providing insurance claims adjustment and consultancy services for cargo, automotive & health care industries.

Zywave

Unisource Insurance Associates

Crunchbase Website Twitter Facebook Linkedin

Unisource Insurance Associates is a full service insurance agency offering the best insurance options throughout Wisconsin.

Zywave

MPPL Financial

Crunchbase Website Twitter Facebook Linkedin

MPPL Financial providing high-quality financial consulting and investment advisory services to its clients in a timely.

Zywave

Hewins Financial | Wipfli Hewins

Crunchbase Website Twitter Facebook Linkedin

Hewins Financial | Wipfli Hewins is a California-based financial advisory firm.

Zywave

The Benefit Companies

Crunchbase Website Twitter Facebook Linkedin

The Benefit Companies provides retirement planning, payroll, insurance, human resource, consulting and financial services.

Zywave

Milz Health Group

Crunchbase Website Twitter Facebook Linkedin

Milz Health Group is a full-service Health Insurance agency providing affordable health insurance.

Zywave

Boyd Consulting Group

Crunchbase Website Twitter Facebook Linkedin

Boyd Consulting Group is a full Service Employee benefits Company

Zywave

Spring Bank Wisconsin

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Spring Bank Wisconsin is a bank based in Brookfield that provides business banking and personal banking services.

Zywave

Wisconsin Reinsurance Corporation

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Wisconsin Reinsurance Corporation is an insurance company providing reinsurance and car insurance products.

Zywave

The Benefit Services Group

Crunchbase Website Twitter Facebook Linkedin

BSG develops customized benefit plans using health analytics to help employers reduce costs, decrease risk, drive engagement, etc.

Zywave

COSS Development

Crunchbase Website Twitter Facebook Linkedin

COSS Development Corporation develops software solutions for the life insurance and financial services industries.

Zywave

Advantage Group

Crunchbase Website Twitter Facebook Linkedin

Advantage Group is an insurance and financial services company located in Schofield.

Zywave

Peoples State Bank – Prairie du Chien

Crunchbase Website Twitter Facebook Linkedin

Peoples State Bank – Prairie du Chien is a bank based in California that specializes in FHA, VA, Conventional, and Reverse.

Zywave

Alliance Insurance Centers

Crunchbase Website Twitter Facebook Linkedin

Alliance Insurance Centers complete insurance solutions for every aspect of your auto, home, health, life and commercial needs.

Zywave

Thrivent Federal Credit Union

Crunchbase Website Twitter Facebook Linkedin

Thrivent Federal Credit Union is a banking firm offering checking, savings account, and loan services.

Zywave

Voyageur Financial Group

Crunchbase Website Twitter Facebook Linkedin

Voyageur Financial Group expertise in retirement planning, life insurance, personalizes financial strategies & employee benefits services.

Zywave

Hausmann-Johnson Insurance

Crunchbase Website Twitter Facebook Linkedin

Hausmann-Johnson Insurance is an insurance company that provides risk management products and services.

Zywave

AVID Risk Solutions

Crunchbase Website Twitter Facebook Linkedin

AVID Risk Solutions specializes in auto insurance, employee benefits, health and medicare for businesses and individuals.

Zywave

Couri Insurance Agency

Crunchbase Website Twitter Facebook Linkedin

Couri Insurance Agency provides auto, home, life, and business insurance services.

Zywave

Neckerman

Crunchbase Website Twitter Facebook Linkedin

Neckerman is an insurance agency that provides a wide selection of insurance products and services for personal and businesses.

Zywave

Guaranty Title Services, Inc.

Crunchbase Website Twitter Facebook Linkedin

GTS offers Title Insurance, Search Packages, Name Searches and Letter Reports services through the use of state of the art technology.

Zywave

Gunderson & Associates

Crunchbase Website Twitter Facebook Linkedin

Gunderson & Associates is a full-service insurance company located in Wisconsin.

Zywave

Elan Life Insurance

Crunchbase Website Twitter Facebook Linkedin

Elan Life Insurance Company is a subsidiary of U.S. Bancorp.

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