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Chrissa McFarlane: Population Health Data Analytics Management and Patient Engagement Company That Empowers Patients To Manage Their Healthcare Data

Patientory Inc. is a population health data analytics management and patient engagement company that empowers patients to manage their healthcare data and provides enterprises with holistic data points to make more comprehensive care plans.

Through its two decentralized applications -Neith an enterprise software tool, and the Patientory mobile app- Patientory Inc. delivers actionable insights into healthcare data to improve population health outcomes.

This is achieved by integrating a blockchain enabled platform to gather siloed healthcare data for analytics reporting to reduce the overall cost of care through early intervention.

Tell us about yourself?

I am a Founder and CEO of Atlanta-based population health data analytics management and patient engagement company, Patientory, Inc.

I am an entrepreneur who is dedicated to improving the state of health in our society. I believe that embracing technology will enable us to live healthier lives. I have a background in Healthcare IT and management. After seeing the impact the healthcare industry has on individuals, I made it my life’s mission to have a positive impact on the lives of others by helping them live healthier and lead a satisfactory lifestyle.

After earning my Bachelors from Cornell University and Masters in Business Administration from Wake Forest University, I worked in the health IT space for over 10 years. From conducting microbiology research to pharmaceutical operations consulting, working with health insurance providers and hospitals, I have accumulated professional experience in an array of sectors in the healthcare technology industry.

After working for a telemedicine company, I was constantly met with challenges of getting access to patient data from multiple sources.This is when I ventured out to solve this problem by starting Patientory. So, after working more than a decade in the healthcare technology industry and realizing there was a need for more personalized, secure and consumer-driven health information management solutions, I founded Patientory.

If you could go back in time a year or two, what piece of advice would you give yourself?

If I could go back in time a year or two, a piece of advice I would give myself is stay present. As a founder and CEO of an emerging health IT company, I have to make some difficult decisions for my company and employees on a daily basis.

Due to my hectic and busy schedule, I feel like I forgot to live my present moment and enjoy my life. In the past few years with the global pandemic, a lot of things have changed in regard to how we live our lives and the way we see our life. So, my advice would be to live in the present moment that helps to boost mental health and overall well-being.

What problem does your business solve?

There are currently 153 million chronically ill Americans, and of this, 60% are adults and 40% have two or more chronic conditions. Patients and providers still face challenges managing health data on a daily basis and both lack the comprehensive data to make the most efficient decisions.

So, imagine being able to identify and know when you are at risk for a chronic illness and receive instantaneously a specific care plan whether that is a recommendation to just walk another 100 steps or join a clinical trial to help you improve your health before a severe diagnosis is made all based on your medical records and wearable device data securely owned by you.

This is Patientory, we’re a global population health data analytics and patient engagement wellness platform that incentives you with rewards to improve your health all based on your healthcare data.

By integrating the currently soiled electronic medical record system with wearable and IoT devices we’ve unlocked the power to improve their health significantly on a daily basis equipped with recommendations through care plans, as well as keeping them engaged to participate in clinical trial registrations.

What is the inspiration behind your business?

The inspiration behind my business is the desire to improve the health of the world.

Interoperability is one of the major issues that the healthcare information technology industry has long-faced. However, accessing private health data is a problem that has emerged recently due to the digitization of medical records, which has created siloed wall gardens.

It has been challenging for healthcare organizations to freely share the health information stored in unique and individual patient portals with all care providers and stakeholders who may require it in order to offer the best possible care.

Patientory tackles this issue head-on, creating products that allow for the seamless integration of all patient medical records both on the patient and the provider side.

What is your magic sauce?

Patientory believes people come first. In this way, we really differentiate ourselves from our competition. Unlike competitors, Patientory uses blockchain technology and APIs to transfer information from the EHR and medical devices.

Patientory is one of the first firms in the Health IT market to use Blockchain technology, and it offers a solution for both patients and doctors. Our products are based on the PTOYMatrix network, which is a HIPAA-compliant blockchain-enabled health information exchange and storage network managed by the Patientory Association that allows for the secure and encrypted storage and exchange of confidential health information.

It is one of three HIPAA compliant platforms utilizing blockchain, big data and machine intelligence to enable enterprises to understand consumer health data.

What is the plan for the next 5 years? What do you want to achieve?

The plan for the next 5 years is to scale our business. We are looking forward to increasing our strategic partnerships and customers.

Patientory is pioneering the adoption of blockchain technology in healthcare, creating a safer future for patients and providers to share data by scaling the mobile application.

Patientory Dapp will be the go-to blockchain platform for health data management and patient engagement globally. It empowers consumers to take better control of their health and to manage their healthcare information both clinically and financially with greater accuracy and efficiency.

Our main target for the next 12-18 months is to raise our next funding round.

What is the biggest challenge you’ve faced so far?

Starting a business in a new market is the biggest challenge I’ve faced so far. Going into the blockchain industry as a CEO and Founder, I was oftentimes met with criticisms that often questioned my authority to be there.

But it has motivated me to take risks of starting my own company in an industry majorly dominated by men. The most challenging part is getting access to venture funding as a woman, and especially as a minority woman.

Most investors we talked to didn’t really understand the bridge between blockchain and healthcare or didn’t see our path to revenue. However, it actually taught me what it takes to perform as a startup in this competitive landscape and strengthen our core focus of what we provide as a company.

How do people get involved/buy into your vision?

Patientory democratizes individual ownership of the world’s health data and incentives to improve health outcomes. So, are you ready to have your health in the palm of your hands!
Join Us on our mission toward transforming healthcare putting me and you back in the driver’s seat and owning our health data.

Just take the first step by downloading our app at patientory.com. We are on our way to making your health accessible at your fingertips. Join us by following Patientory on social media.

Written by Mark Smith

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Photo by Joel Muniz on Unsplash

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