Dianne Pajo
The product in the store convinces the customers to buy it, but what draws them? What ignites their curiosity and encourages them to come in and look around? And more importantly, what makes them come back for more? There is a reason why people sometimes go into stores and forget about their list of things to buy. They get swept up in the atmosphere. Here are some tips to improve the appearance of your store.
Create a Color Scheme
Specific colors draw different emotions. Color and psychology go hand in hand. Take a minute to think about how you want your customers to feel entering and exiting your store. What emotions do you want them to experience while shopping?
Choose a color that works well with the products in your store. Things should complement each other. You can have some contrast, but nothing too harsh. Here’s what the main colors typically represent:
- Red: excitement, passion, warning
- Orange: liveliness, optimism, warmth
- Yellow: sunny, cautious, cheerful
- Green: balance, growth, reassurance
- Blue: tranquility, calm, trust
- Purple: creativity, individuality, regal
Let the colors speak for themselves and appropriately relay the mood of your establishment.
Utilize the Space
Utilizing the space does not mean placing something in every corner of your store. Store layouts like this can look congested and make the customer feel overwhelmed. They won’t know what area to start in or which section of the store to pay attention to. An overcomplicated store can lead to frustration and lose you a sale.
Survey the space and see how you can arrange it to your benefit. Which items look best displayed on the walls? Which work better in the aisles or on the rack? Use the walls for high-end products. Consider placing some artwork near them to draw people’s attention.
Clean the Nooks and Crannies
It’s important to keep your store clean. A filthy store is an empty store. During hectic shopping days or the holiday season, it might be a little more difficult to keep things organized, but having a full staff should relieve some of the pressure. Base the number of staff members on the size of the establishment.
Clean all the nooks and crannies before the store opens and after it closes. You’ll even need to clean the plastic sign holders so no smudges or scratches collect on them. Cleanliness matters as much as customer service because it shows how much you care for the products.
Open the Aisles
Try to create as much space for foot traffic as possible. Open up the aisles and floor of the store so customers can survey products without bumping into one another. Choose a floor plan that coordinates with the purpose of your store.
Grocery stores have aisles, and they group certain products together. For example, the produce is always at the front. Choose a layout that helps customers pass your most profitable and valuable items. Improving the appearance of your store will start to make your products look more attractive as well.
