New York’s Fresh Wave of US Advertising Platform Startups

January 2, 2024

Startups have started to revolutionize how we perceive traditional industries. From tech to logistics and now advertising platforms, new businesses are breaking into the scene and drastically changing how things are done. Today, the spotlight is on some key startups in the advertising industry whose inception is from 2020 onward and are stationed in New York. These startups not only demonstrate innovation, but they also represent the possibilities that are yet to be explored in the industry.

Despite the challenges that the novel Covid-19 pandemic threw at every sector, these determined businesses saw not a drawback but an opportunity to take advantage of the sudden increase in digital engagement and start their enterprises. They understood the need to create products that would meet the changing needs of consumers and businesses. Each of these companies have since grown, highlighted by their unique approach to advertising and commitment to staying ahead with technological advancements.

Below is a list of these startups, all determined to create a new wave in the advertising industry. This article will highlight each company’s unique approach, the founders, their industry, and provide essential links to their online presence.

HIVE Diversity

HIVE Diversity is a 2020 startup featuring a virtual recruiting platform that bolsters engagements between various companies and a community of students and recent graduates. The company was founded by Byron Slosar with its headquarters in New York. Connect with HIVE Diversity on Linkedin.

Amplifyer

Amplifyer is a unique digital consultancy and representative firm hybrid that focuses primarily on unique startups. The company assists its partners in developing and activating a go-to-market strategy. Stay updated with Amplifyer on Linkedin and Facebook.

eBumps

eBumps, founded by Cole Johnson and Jonah Tuckman, provides a mobile advertising platform that utilizes location data to provide focused advertisements, unseen in the current advertising landscape. You can follow them on Facebook and Linkedin.

Pranify, Inc.

Pranify, Inc., founded by Ian Orekondy, is a stealth-mode pharma RegTech & advertising insights platform. Stay connected to Pranify Inc on Linkedin.

Qortex

Qortex AI stands at the forefront of on-stream video advertising utilizing AI and programmatic for a unique approach. James Altschuler and Zack Rosenberg founded the company. Connect with Qortex on Linkedin.

AdGrid Media

AdGrid Media, founded by Michael Bendell and Michael Tardif, specializes in programmatic advertising. Stay connected to AdGrid Media on Linkedin.

Supernatural

Supernatural is a creative consulting agency that specializes in constructing advertising strategies. Stay updated with Supernatural on Linkedin.

Marketecture

Marketecture, founded by Ari Paparo, offers a unique vendor review platform meant to assist with complex decisions in advertising and marketing technology. Connect with Marketecture on Linkedin.

Deelio

Deelio is a startup that specializes in affiliate marketing and advertising. Stay updated with Deelio on Linkedin.

Ghostfruit

Founded in 2022 by Phillip McKnight, Ghostfruit is a hosted mining company that aims to further the adoption of bitcoin. Stay updated with Ghostfruit on Linkedin.

Purposely.ai

Founded by Alex Kennedy and Collin Rincon Scangarella, Purposely.ai offers advertiser intelligence services that touch on digital advertising and marketing. Connect with Purposely.ai on Linkedin.

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