Best Startup
A QUICK INTRODUCTION ABOUT WHAT YOUR COMPANY DOES/YOUR VALUES/MISSION.
Pubinno, Inc. is a San Francisco-based technology company with its “smart” solutions powered by Artificial Intelligence, Cloud Platforms, and Robotics builds the Internet of Beer. Pubinno support all stakeholders in the entire draft beer ecosystem by enabling them to manage their draft beer operations more efficiently and in excellent quality. Pubinno works with four of the world’s TOP 10 breweries in the world. 50 million pints of Perfect Beer have been served and more than 640 million liters of water have been saved via Pubinno’s smart technologies.
TELL US ABOUT YOURSELF?
I was a bartender throughout most of my time in college. Towards the end, I dropped out to enter the draft beer industry with my first startup, a digital pub chain called DigiPubs. Drink & Dream!
IF YOU COULD GO BACK IN TIME A YEAR OR TWO, WHAT PIECE OF ADVICE WOULD YOU GIVE YOURSELF?
Team and company culture is everything. In order to build a sustainable company, team and culture is one of the most important asset.
WHAT PROBLEM DOES YOUR BUSINESS SOLVE?
Pubinno Internet of Beer solutions have been developed to design the future of draft beer by creating a fully connected digital ecosystem where draft beer operations are becoming fully automated, standardized, trackable and more responsible for a better future.
Pubinno’s Smart Tap powered by Artificial Intelligence, Robotics, and Cloud Platforms controls the flow rate of beer and tracks all the parameters for a draft beer system such as pressure, line cleaning, temperature, keg freshness, etc. to maintain the highest beer quality and consequently to deliver perfect beer taste regardless of time and location. With its user-friendly design, Pubinno Smart Tap also helps bartenders deliver multiple tasks easily during peak hours. Pubinno’s patented robotics mechanism installed in the Smart Taps helps generate savings up to 20% per keg and serve the beer with different amounts of foam.
Pubinno Smart Hub keeps its users up to date with real-time data. Every point that uses Pubinno products can instantly access the data on many needs-oriented issues such as sector sales average, brand-based detailed insights, KPI tracking, and keg efficiency. Pubinno also expands its sphere of influence by allowing its customers to optimize their operational processes. It helps brewers to reduce carbon emissions in planning, packaging, and logistics by creating a follow-up and controllable communication environment with the data and insights it provides. While increasing the efficiency of draft beer operations contributes to the sustainability goals of breweries. Smart Hub also offers anomaly detection and alerts to fully assist brewers and pub owners in the proper management of their daily business operations.
On the other hand Smart Clean is a fully automated, AI-powered, and portable draft beer line cleaning system, has been designed to cope with the chronic problems of the draft beer system, and suitable with all draft beer lines in order to spread out easily all around the world. Smart Clean conducts a unique line cleaning process for each beer line depending on the usage, beer type, cooling system, and line length for maximum quality with minimum resources.
The frequency of maintenance, the volume of rinsing water, the pH value of the cleaning chemical, the chemical holding time, and the volume of water used to rinse the line after the cleaning chemical can be measured and monitored with Smart Clean. Rather than traditional line cleaning methods, Smart Clean can provide data on whether the maintenance has been carried out correctly or not while eliminating the need for the field maintenance team. Smart Clean allows the owners to carry out the maintenance procedure with their means without any scheduling need. Owners can plan the maintenance schedule according to the customer density, thus minimizing the disruptions that may occur during the service. It saves maintenance costs for the owner and beverage company. Since line cleaning is a process that determines consumer health and satisfaction for the beverage industry, Smart Clean offers autonomous, traceable and reportable maintenance processes instead of traditional maintenance procedures. Thus, it reduces costs for service providers and increases the quality of the service received by consumers.
Since the first launch, more than 50M liters of beer have been sold from Smart Taps. If this beer was sold with standard procedures, 640M liters of water would have been lost. We hope to have saved 1 billion liters of beer for a better future by 2030 while establishing the Internet of Beer with all Pubinno products. In addition to water efficiency, we aim to reduce carbon footprints by changing consumer and industry habits while increasing the quality of draft beer.
WHAT IS THE INSPIRATION BEHIND YOUR BUSINESS?
Pubinno Internet of Beer solutions have been developed to design the future of draft beer by creating a fully connected digital ecosystem where draft beer operations are becoming fully automated, standardized, trackable and more responsible for a better future.
We were looking for the best way to disrupt the beer industry.
WHAT IS YOUR MAGIC SAUCE?
In Pubinno, with our smart solutions and best in class service at every step of the journey, we help all stakeholders in the entire draft beer ecosystem manage their draft beer operations more efficiently and deliver excellent quality of pub service with Perfect Beer taste. Pubinno is changing the industry standards with its patented product family in 7 different areas like hardware, software and design by building the “Internet of Beer” to connect all the stakeholders. It shapes the draft beer ecosystem by touching brewers, bartenders, pub owners, maintenance & support teams, and end consumers to build a better future.
WHAT IS THE PLAN FOR THE NEXT 5 YEARS? WHAT DO YOU WANT TO ACHIEVE?
We always aim to achieve better by following the United Nations Sustainable Development Goals to ensure sustainability. For these purposes, we design innovative solutions for distribution and service steps to prevent intensive water consumption in the draft beer industry and the change in water use efficiency over time. With Pubinno’s estimated growth rate, we aim to reach more than 5000 pubs next year.By 2030, our goal is to offer at least 10% of global draft beers with Pubinno products and quality. In line with Pubinno’s global growth targets, we continue our efforts to minimize losses in the industry. We contribute to sustainability targets not only with Smart Taps but also with all Pubinno products. We are launching our newest product Smart Clean for the beer line cleaning process to change the hygiene standards and prevent loss in the industry. We aim to increase water savings at every step of the draft beer journey with building the Internet of Beer.
WHAT IS THE BIGGEST CHALLENGE YOU’VE FACED SO FAR?
We produced the first smart tap and sold it to different markets, however, we faced with a lot of infrastructural issues that led us to develop Smart Tap II which is powered by Artificial Intelligence.
HOW DO PEOPLE GET INVOLVED/BUY INTO YOUR VISION?
Beer industry is a distinguished market that chances depending on the country. Since we are b2b IoT company, our main reach out targets are Enterprises (AB InBew, Heineken, Asahi, Kirin, Sapporo, etc.) , Pub Chains (Mondatitos, Wetherspoons, Oneil’s, etc.) and independent bar owners.
