Vishnu Priya

“Service industry” spans everything from professional services to hospitality, which makes it one of the harder categories to point to a handful of flagship Wisconsin startups for. Instead, service-focused founders in the state tend to show up across Wisconsin’s general-purpose startup infrastructure.

Construction technology in Wisconsin skews toward software that plugs into existing contractor and field service workflows, rather than hardware or robotics. Key2Act Key2Act is an award-winning SaaS company providing technology platforms for building intelligence, field service, and construction management, with its Signature

Wisconsin’s medical device startup activity is concentrated in two hubs: Madison, driven by UW-Madison research spinouts, and Milwaukee, anchored by the Medical College of Wisconsin and Marquette University. Madison’s Medical Device Companies AIQ Solutions develops a medical device technology platform aimed at

Wisconsin’s nonprofit startup activity is smaller and harder to track than its for-profit sectors, but the state’s broader startup infrastructure — accelerators, grant programs, and business plan contests — increasingly welcomes nonprofit and mission-driven ventures alongside traditional startups. Launch Wisconsin’s Broader Categories

Wisconsin’s automotive sector in 2026 is defined more by established industrial suppliers than by venture-backed automotive startups, reflecting the state’s broader strength in manufacturing over consumer-facing automotive technology. HellermannTyton HellermannTyton designs connectivity and cable management systems used across industrial, data center, and

Wisconsin’s consumer goods startup scene is smaller than its food and beverage or fintech sectors, but Stella & Chewy’s stands out as one of the state’s larger consumer funding stories. Stella & Chewy’s Stella & Chewy’s, a pet food company, has attracted

Madison’s edtech cluster is modest by national standards but has a handful of established, revenue-generating companies rather than a wave of unproven startups. Madison’s Edtech Companies Education Analytics conducts research and builds analytics tools that help school districts and partners make better