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101 Best New York City Lifestyle Companies and Startups

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This article showcases our top picks for the best New York City based Lifestyle companies. These startups and companies are taking a variety of approaches to innovating the Lifestyle industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Top New York City Lifestyle Startups

Data sourced from Crunchbase and SemRush.

Casper

Casper

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Casper is a sleep startup that launches a comfortable mattress sold directly to consumers, eliminating commission ­driven, inflated prices.

Bustle Digital Group

Bustle Digital Group

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Bustle Digital Group is a news, entertainment, lifestyle and fashion website that caters to women.

Bustle Digital Group

Harry’s

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Harry is a developer of an online platform used to sell shaving equipment and accessories for men.

Bustle Digital Group

Away

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Away is a modern travel and lifestyle brand designed with thoughtful features that solve real travel problems

Bustle Digital Group

Ephemeral Tattoos

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Ephemeral Tattoos is a made-to-fade tattoo creating a world of limitless self-expression, where everybody is a canvas.

Bustle Digital Group

Bombas

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Bombas is a comfort-focused apparel brand with a mission to help those in need. One Purchased = One Donated.

Bustle Digital Group

Pattern

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Pattern is a family of brands that inspire to learn, explore, and lay the foundation for a more present life.

Bustle Digital Group

Billie

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Billie is a wellness company that offers shaving supplies and body products.

Bustle Digital Group

Life House

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Life House is creating a network of lifestyle hotels to make travel more meaningful and affordable, through a software-enabled platform.

Bustle Digital Group

Fab

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Fab sells everyday design products online.

Bustle Digital Group

Refinery29

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Refinery29 is a digital media and entertainment company dedicated to inspiring young women to live an informed and well-rounded life.

Bustle Digital Group

Playbook

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Playbook is a mobile marketplace where instructors in health, fitness, and athletics upload their content and generate significant revenue.

Bustle Digital Group

M3 Ventures

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M3 Ventures is a strategic investment partner to visionary founders in the fashion, lifestyle and wellness spaces.

Bustle Digital Group

Thinx

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A healthier world through sustainable solutions to menstruation and incontinence.

Bustle Digital Group

Untuckit

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Untuckit is a New York City-based direct-to-consumer apparel brand.

Bustle Digital Group

Bespoke Post

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Goods and guidance, delivered in a monthly box of awesome – plus a full shop of uniquely cool products.

Bustle Digital Group

Revlon

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Revlon is a provider of cosmetics, hair color, fragrances, skincare, and beauty care products.

Bustle Digital Group

MIRROR

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Mirror is a connected fitness system that streams live and on-demand classes to users in-home through a sleek responsive display.

Bustle Digital Group

Complex

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Complex is an online magazine that features articles about music, styles, pop culture, sports, and sneakers.

Bustle Digital Group

Gilt Groupe

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Gilt Groupe provides a shopping website that includes fashion for women, men, and children; home decor and unique activities.

Bustle Digital Group

Tamara Mellon

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Tamara Mellon offers apparel and accessories for women.

Bustle Digital Group

L2

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L2 is a digital innovation company providing research, curated events and targeted consulting engagements for brands.

Bustle Digital Group

Eloquii

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Eloquii offers an online plus size clothing store featuring women’s plus size fashion, clothes, and accessories.

Bustle Digital Group

Helix Sleep

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Bringing customization to the sleep category by offering personalized, made to order mattresses at value driven prices.

Bustle Digital Group

Hill House Home

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A lifestyle brand for the bed and the home

Bustle Digital Group

BABOON TO THE MOON

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BABOON is a manufacturing that provides highest-grade materials for adventure essentials.

Bustle Digital Group

Sanctuary

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Sanctuary is a mystical products and services company that provides illuminating experiences to millennials.

Bustle Digital Group

Universal Standard

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Universal Standard is a operator of an online platform to break the fashion stereotypes and provide women’s clothing.

Bustle Digital Group

Wishi

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Wishi operator of an online community of stylists designed to give people confidence of professional styling.

Bustle Digital Group

Dormify

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Dormify is a direct-to-consumer, e-commerce, and retail brand that creates bedding and decor items specifically designed for small spaces.

Bustle Digital Group

HelloRelish

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HelloRelish is a relationship wellness app that delivers personalized plan to rebuild your relationships.

Bustle Digital Group

KIDBOX

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KIDBOX delivers personalized experiences through curated premiere brands with an easy and fun way for parents and kids to shop from home.

Bustle Digital Group

Thrillist Media Group

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Thrillist Media Group is obsessed with helping guys live fun lives and reaches over 9 million of them across the globe, every single day.

Bustle Digital Group

ERA Timepieces

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ERA Timepieces makes tourbillon watches and other luxury-grade products.

Bustle Digital Group

Hatch Collection

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A collection of chic, timeless and comfortable wardrobe essentials to wear before, during and after pregnancy

Bustle Digital Group

PureWow

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PureWow is a digital media company that specializes in women’s lifestyle content, covering fashion, beauty, tech, recipes, health & more.

Bustle Digital Group

Habitas

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Habitas is a global hospitality group created by a diverse community of people seeking human connection.

Bustle Digital Group

What Goes Around Comes Around

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What Goes Around Comes Around (WGACA) has been the leading purveyor of authentic luxury vintage goods.

Bustle Digital Group

HealthiNation

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HealthiNation is an online media company providing health and lifestyle videos made by physicians and health experts.

Bustle Digital Group

SANDOW

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Integrated media and technology platform for design and luxury industries

Bustle Digital Group

Standard Dose

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Setting the standard for holistic wellness through plants and experience

Bustle Digital Group

Goby

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Premium oral care, maximum convenience, all at a fraction of the price of the competition

Bustle Digital Group

With Clarity

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With Clarity is the only online, direct to consumer home try-on engagement ring company.

Bustle Digital Group

Xcel Brands

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Xcel Brands is a brand management and media company engaged in the design, production, licensing, marketing, and direct-to-consumer.

Bustle Digital Group

Extend Fertility

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Extend Fertility offers premier egg freezing services in New York City.

Bustle Digital Group

Hatch

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Hatch is a staffing agency that helps businesses find the right person for their listed jobs.

Bustle Digital Group

AHAlife

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AHAlife is a fashion-based e-commerce platform connecting designers, brands, and publishers to individuals.

Bustle Digital Group

Nude Barre

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Nude Barre Durable enough for active women & stylish enough for everyday fashion.

Bustle Digital Group

Into The Gloss

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Into The Gloss is a website that features insights, trade secrets and inspiration shared by stylists, models, editors and other specialists.

Bustle Digital Group

HOLDEN

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Custom wedding rings for the modern couple.

Bustle Digital Group

CONBODY

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ConBody is a prison style bootcamp that hires formally incarcerated individuals to teach fitness classes.

Bustle Digital Group

StyleCaster

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StyleCaster is a digital media and technology platform enabling users to share fashion, beauty and lifestyle-related topics.

Bustle Digital Group

Poshly

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Poshly is the consumer intelligence company that specializes in the fields of internet, data, consumer packaged goods, and technology.

Bustle Digital Group

TRENCH

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Trench enables women to enjoy an infinite wardrobe without opening their wallets.

Bustle Digital Group

Kevyn Aucoin Beauty

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Kevyn Aucoin Beauty is a cosmetic company that offers beauty and makeup products for women.

Bustle Digital Group

StyleBlazer

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StyleBlazer is a progressive news site geared towards edgy, style-driven women across the globe.

Bustle Digital Group

IL MAKIAGE

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IL MAKIAGE is a New York based, tech-driven prestige beauty brand that is shifting millions of customers to shopping for beauty online.

Bustle Digital Group

RUNWAY BUY

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RUNWAY BUY is a global technology company based in New York, NY. We specialize in interactive video streaming.

Bustle Digital Group

LookBooker

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LookBooker is an online booking aggregator for the hair and beauty industry.

Bustle Digital Group

Caeden

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Caeden is a startup focused on the intersection of fashion, wearable technology, and mobile applications, based in Soho, New York.

Bustle Digital Group

Koio

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Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies.

Bustle Digital Group

INKHUNTER

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Augmented Reality mobile app to try and buy tattoos

Bustle Digital Group

The Folklore

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E-Commerce and Wholesale Distribution Company for High-End African Designer Brands

Bustle Digital Group

basno

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Basno is a web platform that allows organizations and individuals to create and collect digital badges.

Bustle Digital Group

CREATETHE GROUP

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CREATETHE GROUP provides services to architect, power and scale global digital businesses.

Bustle Digital Group

Vaunte

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Vaunte is a social commerce site enabling people to shop and stalk fashion closets of socialites, stylists, editors, models and celebrities.

Bustle Digital Group

Sobro

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It offers innovative furnishings for the home designed to keep you connected to life – today and tomorrow.

Bustle Digital Group

Jop

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Jop is a lifestyle app connecting independent service pros to customers nearby. Whatever you need, help comes right to your doorstep.

Bustle Digital Group

Bespoke Global

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Bespoke Global is a global e-commerce brand for made-to-order luxury home and lifestyle products.

Bustle Digital Group

delivery.com

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delivery.com offers an online platform that enables its users to connect and buy from restaurants, groceries, liquor stores, and more.

Bustle Digital Group

Kanvas Labs

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Kanvas Labs is building a mobile platform that allows its users to create micro-social networks around real world experiences.

Bustle Digital Group

BeautyBooked

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BeautyBooked provides users with 24/7 access to top salons and spas.

Bustle Digital Group

Bloomingdale’s

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Bloomingdale’s operates a chain of department stores that offers clothing, shoes, handbags, wallets, and accessories for men and women.

Bustle Digital Group

DreamDry

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At DreamDry, we believe that every day should be glamorous. And it all starts with your hair.

Bustle Digital Group

Estee Lauder Companies

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Estee Lauder Companies is a manufacturer and marketer of skincare products, makeup, perfumes and hair care products.

Bustle Digital Group

Just Salad

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We make healthy happen by serving deliciously nutritious food that inspires a well-balanced, wholesome lifestyle.

Bustle Digital Group

Groupe

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The traditional model for the fashion industry is broken, with no real support for its emerging artists.

Bustle Digital Group

Wolf+Friends

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The Community + Lifestyle App For Moms Raising Children With Special Needs

Bustle Digital Group

Equinox Fitness

Crunchbase Website Twitter Facebook Linkedin

Equinox Fitness is an American luxury fitness company with its national headquarters in New York.

Bustle Digital Group

Go Try It On

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Go Try it On is a smartphone app that allows users to share fashion-related content and create a shopping list of products.

Bustle Digital Group

The Ride

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The Ride is a provider of entertainment and tour experiences intended to deliver an immersive multimedia adventure while viewing cities.

Bustle Digital Group

Tory Burch

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Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its CEO and designer, Tory Burch.

Bustle Digital Group

Karma the Game of Destiny

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Karma the Game of Destiny is an internet company that specializes in the fields of augmented reality, dating, and virtual reality.

Bustle Digital Group

Ralph Lauren Corporation

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Ralph Lauren Corporation works for the design, marketing and distribution of premium lifestyle products.

Bustle Digital Group

Brooks Brothers

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Brooks Brothers is offering stylish modern clothing and fresh takes on heritage designs for men, women, and kids.

Bustle Digital Group

MM.LaFleur

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MM.LaFleur is a fast-growing professional womenswear company.

Bustle Digital Group

MIKA

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MIKA is a provider of complete looks curated by expert stylists from the best brands.

Bustle Digital Group

XO Group, Inc.

Crunchbase Website Twitter Facebook Linkedin

XO Group helps people navigate and truly enjoy life’s biggest moments together with its brands The Knot, The Nest, The Bump and GigMasters.

Bustle Digital Group

BoxVentures

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BoxVentures is an e-commerce company offering a variety of subscription services to directly deliver consumer products.

Bustle Digital Group

Deepclass

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Deepclass is a luxury e-commerce platform that uses social curation for antique products such as furniture, fine art and jewelry.

Bustle Digital Group

Rebecca Minkoff

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Rebecca Minkoff is an online store that offers luxury handbags, accessories, footwear, and apparel.

Bustle Digital Group

Tommy John

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Tommy John was born from the desire to fix men’s underwear. Smart design and fabrics mean no more yam-yanking.

Bustle Digital Group

The Helm

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The Helm is a lifestyle brand committed to elevating and investing in female entrepreneurs

Bustle Digital Group

MyDROBE

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MyDROBE is a personalized recommendations engine that suggests products to buy, outfits to wear, and people to follow.

Bustle Digital Group

All Beauty

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All Beauty is a skincare drink formulated to help hydrate and nourish you skin.

Bustle Digital Group

FILS UNIQUE

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Fils Unique creates unique handcrafted jewelry and objects

Bustle Digital Group

Hello La Mode

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Hello La Mode offers an online marketplace that enables its users to find, buy, and sell used clothing, and accessories.

Bustle Digital Group

Lalo

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Lalo is a modern baby and toddler brand built for today’s families.

Bustle Digital Group

The Fashion Jungle Inc.

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Fashion Jungle is a marketplace that connects tourists and residents with local stores and fashion experts.

Bustle Digital Group

Berkley Networks

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Berkley Networks provides online shopping solutions for customers to write comments about products and services.

Bustle Digital Group

Beautini

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Beautini is a luxury on-demand beauty service company that provides a fun and enjoyable experience to groups of women.

Written by Mark Smith

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