This article showcases our top picks for the best New York City based Lifestyle companies. These startups and companies are taking a variety of approaches to innovating the Lifestyle industry, but are all exceptional companies well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.
We selected these startups and companies for exceptional performance in one of these categories:
- Innovation
- Innovative ideas
- Innovative route to market
- Innovative product
- Growth
- Exceptional growth
- Exceptional growth strategy
- Management
- Societal impact
Top New York City Lifestyle Startups
Data sourced from Crunchbase and SemRush.
Casper
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Casper is a sleep startup that launches a comfortable mattress sold directly to consumers, eliminating commission driven, inflated prices.
Bustle Digital Group
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Bustle Digital Group is a news, entertainment, lifestyle and fashion website that caters to women.
Harry’s
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Harry is a developer of an online platform used to sell shaving equipment and accessories for men.
Away
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Away is a modern travel and lifestyle brand designed with thoughtful features that solve real travel problems
Ephemeral Tattoos
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Ephemeral Tattoos is a made-to-fade tattoo creating a world of limitless self-expression, where everybody is a canvas.
Bombas
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Bombas is a comfort-focused apparel brand with a mission to help those in need. One Purchased = One Donated.
Pattern
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Pattern is a family of brands that inspire to learn, explore, and lay the foundation for a more present life.
Billie
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Billie is a wellness company that offers shaving supplies and body products.
Life House
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Life House is creating a network of lifestyle hotels to make travel more meaningful and affordable, through a software-enabled platform.
Refinery29
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Refinery29 is a digital media and entertainment company dedicated to inspiring young women to live an informed and well-rounded life.
Playbook
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Playbook is a mobile marketplace where instructors in health, fitness, and athletics upload their content and generate significant revenue.
M3 Ventures
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M3 Ventures is a strategic investment partner to visionary founders in the fashion, lifestyle and wellness spaces.
Thinx
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A healthier world through sustainable solutions to menstruation and incontinence.
Untuckit
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Untuckit is a New York City-based direct-to-consumer apparel brand.
Bespoke Post
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Goods and guidance, delivered in a monthly box of awesome – plus a full shop of uniquely cool products.
Revlon
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Revlon is a provider of cosmetics, hair color, fragrances, skincare, and beauty care products.
MIRROR
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Mirror is a connected fitness system that streams live and on-demand classes to users in-home through a sleek responsive display.
Complex
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Complex is an online magazine that features articles about music, styles, pop culture, sports, and sneakers.
Gilt Groupe
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Gilt Groupe provides a shopping website that includes fashion for women, men, and children; home decor and unique activities.
Tamara Mellon
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Tamara Mellon offers apparel and accessories for women.
L2
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L2 is a digital innovation company providing research, curated events and targeted consulting engagements for brands.
Eloquii
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Eloquii offers an online plus size clothing store featuring women’s plus size fashion, clothes, and accessories.
Helix Sleep
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Bringing customization to the sleep category by offering personalized, made to order mattresses at value driven prices.
Hill House Home
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A lifestyle brand for the bed and the home
BABOON TO THE MOON
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BABOON is a manufacturing that provides highest-grade materials for adventure essentials.
Sanctuary
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Sanctuary is a mystical products and services company that provides illuminating experiences to millennials.
Universal Standard
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Universal Standard is a operator of an online platform to break the fashion stereotypes and provide women’s clothing.
Wishi
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Wishi operator of an online community of stylists designed to give people confidence of professional styling.
Dormify
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Dormify is a direct-to-consumer, e-commerce, and retail brand that creates bedding and decor items specifically designed for small spaces.
HelloRelish
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HelloRelish is a relationship wellness app that delivers personalized plan to rebuild your relationships.
KIDBOX
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KIDBOX delivers personalized experiences through curated premiere brands with an easy and fun way for parents and kids to shop from home.
Thrillist Media Group
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Thrillist Media Group is obsessed with helping guys live fun lives and reaches over 9 million of them across the globe, every single day.
ERA Timepieces
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ERA Timepieces makes tourbillon watches and other luxury-grade products.
Hatch Collection
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A collection of chic, timeless and comfortable wardrobe essentials to wear before, during and after pregnancy
PureWow
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PureWow is a digital media company that specializes in women’s lifestyle content, covering fashion, beauty, tech, recipes, health & more.
Habitas
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Habitas is a global hospitality group created by a diverse community of people seeking human connection.
What Goes Around Comes Around
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What Goes Around Comes Around (WGACA) has been the leading purveyor of authentic luxury vintage goods.
HealthiNation
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HealthiNation is an online media company providing health and lifestyle videos made by physicians and health experts.
SANDOW
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Integrated media and technology platform for design and luxury industries
Standard Dose
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Setting the standard for holistic wellness through plants and experience
Goby
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Premium oral care, maximum convenience, all at a fraction of the price of the competition
With Clarity
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With Clarity is the only online, direct to consumer home try-on engagement ring company.
Xcel Brands
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Xcel Brands is a brand management and media company engaged in the design, production, licensing, marketing, and direct-to-consumer.
Extend Fertility
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Extend Fertility offers premier egg freezing services in New York City.
Hatch
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Hatch is a staffing agency that helps businesses find the right person for their listed jobs.
AHAlife
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AHAlife is a fashion-based e-commerce platform connecting designers, brands, and publishers to individuals.
Nude Barre
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Nude Barre Durable enough for active women & stylish enough for everyday fashion.
Into The Gloss
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Into The Gloss is a website that features insights, trade secrets and inspiration shared by stylists, models, editors and other specialists.
CONBODY
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ConBody is a prison style bootcamp that hires formally incarcerated individuals to teach fitness classes.
StyleCaster
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StyleCaster is a digital media and technology platform enabling users to share fashion, beauty and lifestyle-related topics.
Poshly
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Poshly is the consumer intelligence company that specializes in the fields of internet, data, consumer packaged goods, and technology.
TRENCH
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Trench enables women to enjoy an infinite wardrobe without opening their wallets.
Kevyn Aucoin Beauty
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Kevyn Aucoin Beauty is a cosmetic company that offers beauty and makeup products for women.
StyleBlazer
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StyleBlazer is a progressive news site geared towards edgy, style-driven women across the globe.
IL MAKIAGE
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IL MAKIAGE is a New York based, tech-driven prestige beauty brand that is shifting millions of customers to shopping for beauty online.
RUNWAY BUY
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RUNWAY BUY is a global technology company based in New York, NY. We specialize in interactive video streaming.
LookBooker
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LookBooker is an online booking aggregator for the hair and beauty industry.
Caeden
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Caeden is a startup focused on the intersection of fashion, wearable technology, and mobile applications, based in Soho, New York.
Koio
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Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies.
INKHUNTER
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Augmented Reality mobile app to try and buy tattoos
The Folklore
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E-Commerce and Wholesale Distribution Company for High-End African Designer Brands
basno
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Basno is a web platform that allows organizations and individuals to create and collect digital badges.
CREATETHE GROUP
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CREATETHE GROUP provides services to architect, power and scale global digital businesses.
Vaunte
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Vaunte is a social commerce site enabling people to shop and stalk fashion closets of socialites, stylists, editors, models and celebrities.
Sobro
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It offers innovative furnishings for the home designed to keep you connected to life – today and tomorrow.
Jop
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Jop is a lifestyle app connecting independent service pros to customers nearby. Whatever you need, help comes right to your doorstep.
Bespoke Global
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Bespoke Global is a global e-commerce brand for made-to-order luxury home and lifestyle products.
delivery.com
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delivery.com offers an online platform that enables its users to connect and buy from restaurants, groceries, liquor stores, and more.
Kanvas Labs
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Kanvas Labs is building a mobile platform that allows its users to create micro-social networks around real world experiences.
BeautyBooked
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BeautyBooked provides users with 24/7 access to top salons and spas.
Bloomingdale’s
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Bloomingdale’s operates a chain of department stores that offers clothing, shoes, handbags, wallets, and accessories for men and women.
DreamDry
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At DreamDry, we believe that every day should be glamorous. And it all starts with your hair.
Estee Lauder Companies
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Estee Lauder Companies is a manufacturer and marketer of skincare products, makeup, perfumes and hair care products.
Just Salad
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We make healthy happen by serving deliciously nutritious food that inspires a well-balanced, wholesome lifestyle.
Groupe
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The traditional model for the fashion industry is broken, with no real support for its emerging artists.
Wolf+Friends
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The Community + Lifestyle App For Moms Raising Children With Special Needs
Equinox Fitness
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Equinox Fitness is an American luxury fitness company with its national headquarters in New York.
Go Try It On
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Go Try it On is a smartphone app that allows users to share fashion-related content and create a shopping list of products.
The Ride
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The Ride is a provider of entertainment and tour experiences intended to deliver an immersive multimedia adventure while viewing cities.
Tory Burch
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Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its CEO and designer, Tory Burch.
Karma the Game of Destiny
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Karma the Game of Destiny is an internet company that specializes in the fields of augmented reality, dating, and virtual reality.
Ralph Lauren Corporation
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Ralph Lauren Corporation works for the design, marketing and distribution of premium lifestyle products.
Brooks Brothers
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Brooks Brothers is offering stylish modern clothing and fresh takes on heritage designs for men, women, and kids.
MM.LaFleur
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MM.LaFleur is a fast-growing professional womenswear company.
MIKA
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MIKA is a provider of complete looks curated by expert stylists from the best brands.
XO Group, Inc.
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XO Group helps people navigate and truly enjoy life’s biggest moments together with its brands The Knot, The Nest, The Bump and GigMasters.
BoxVentures
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BoxVentures is an e-commerce company offering a variety of subscription services to directly deliver consumer products.
Deepclass
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Deepclass is a luxury e-commerce platform that uses social curation for antique products such as furniture, fine art and jewelry.
Rebecca Minkoff
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Rebecca Minkoff is an online store that offers luxury handbags, accessories, footwear, and apparel.
Tommy John
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Tommy John was born from the desire to fix men’s underwear. Smart design and fabrics mean no more yam-yanking.
The Helm
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The Helm is a lifestyle brand committed to elevating and investing in female entrepreneurs
MyDROBE
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MyDROBE is a personalized recommendations engine that suggests products to buy, outfits to wear, and people to follow.
All Beauty
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All Beauty is a skincare drink formulated to help hydrate and nourish you skin.
FILS UNIQUE
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Fils Unique creates unique handcrafted jewelry and objects
Hello La Mode
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Hello La Mode offers an online marketplace that enables its users to find, buy, and sell used clothing, and accessories.
Lalo
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Lalo is a modern baby and toddler brand built for today’s families.
The Fashion Jungle Inc.
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Fashion Jungle is a marketplace that connects tourists and residents with local stores and fashion experts.
Berkley Networks
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Berkley Networks provides online shopping solutions for customers to write comments about products and services.
Beautini
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Beautini is a luxury on-demand beauty service company that provides a fun and enjoyable experience to groups of women.