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Pay-per-click, or PPC, advertising is the best lead generation method for most businesses. It is something every business should consider when planning for growth. However, the amount of money involved makes it either a win-big or lose-big situation.
Do not let that discourage you, however. PPC promises a high ROI when done right, so do not pass it up too quickly. Instead, ease your worries by hiring a PPC partner to do the work for you.
This article will cover what you should know about PPC, why you should outsource it, and five great benefits you should take advantage of today.
Let’s get started!
Why You Should Hire a PPC Partner
PPC is a form of targeted advertising. It falls under the umbrella of digital marketing strategies, alongside content marketing and SEO marketing. What makes it unique is that it combines the benefits of both content and SEO marketing into one neat package.
A winning digital marketing strategy involves creative visual content and social media. PPC uses these more effectively compared to content and SEO marketing. But the trade-off is that PPC is trickier to handle than either. Still, the payoff is more significant compared with content and SEO marketing.
The general flow of PPC advertising looks like this:
- You place ads on websites, apps, or social media, depending on your goals. Ads come in many shapes and sizes. Each one works best with a specific platform.
- When leads interact with these ads (via clicking), they arrive at your website’s landing page. It’s the landing page’s job to convert them to customers.
- If the lead fails to convert, they are retargeted or remarketed. This means web extensions follow their movement and display the ad again at a different time.
Overall, having a PPC partner takes an enormous weight off your team while you receive the same benefits.
5 Benefits of Outsourcing PPC
Digital Authority Partners said a good PPC partner manages the entire process for you. You do not have anything to worry about, from researching your customers to monitoring your ad campaigns. They also provide you with updates from time to time. Of course, they still need your input.
Outsourcing PPC is the best advertising investment for several reasons. Regardless of what you and your business value, you have many positives to gain from a PPC partner.
Outsourcing offers plenty of advantages, whether it is expert work or cost efficiency. Below are five compelling reasons to hire a PPC partner today.
1. Delegate Market and Ad Research
PPC partners are marketing experts with vast experience ranging from robust market research techniques to efficient target marketing. After all, it is part of their job. When you hire a PPC partner, you effectively delegate a long and taxing process.
So, what are the key features of market research?
- Constructing personas
- Collecting market data
- Analyzing gathered data
On top of that, your PPC partner is responsible for creating your ad. This step requires further research and testing and looks something like this:
- Conduct keyword research
- Create ads based on keywords
- Conduct A/B testing for optimization
PPC marketing, like traditional marketing, requires extensive knowledge and experience. By hiring a PPC partner, you benefit from their expertise and tools without having to pay a huge sum.
2. Spend Less Money on Bad Ads
Not all ads are immediately a hit with potential customers. As mentioned above, good ads are a product of careful research and development. This is one of the benefits of hiring a PPC partner.
You outsource the process of analyzing ads to an expert in the field.
However, creating ads themselves is a creative challenge. Ads must grab attention and pique interest to generate click-throughs to your website. The ad experience does not stop there.
Once someone clicks on your ad and enters your landing page, the experience must remain consistent. A good ad should deliver what it promises.
For example, if the ad invites customers to check your products, they should land on a page that allows them to do that. An interactive product demo on your landing page is an excellent way to encourage conversion.
Hiring a PPC partner ensures that your customers have a smooth journey from ad to product.
3. Target Customers Who Left Too Soon
Sometimes, leads fail to convert into customers. They either lost interest, returned to searching, or forgot to complete the interaction. This situation is called an ‘abandoned cart.’
You want to avoid customers leaving as much as possible. Smart PPC partners know how to manage abandoned carts. They anticipate it and set up ways to call the person back to complete their transaction.
The two ways to do this are:
- Pixel-based: By using website cookies, your ads can follow website visitors and appear in other locations in an attempt to lead them back to your website.
- List-based: After collecting the potential customer’s contact information, it becomes possible to send email reminders, discounts, or other marketing content.
An effective retargeting strategy is automated using software, codes, and other marketing tools. Keep this in mind when hiring a PPC partner. Automating parts of your ad campaign can yield additional benefits for your business.
4. Save Your Time and Resources
As you can see, PPC involves a lot of research, development, testing, tracking, and analyzing. Hiring a PPC partner frees up your time and resources for what really matters in business—the customers.
Here is a short list of how PPC partners promote cost-efficient business practices:
- No hiring of additional teams or individual employees
- Cut down on additional employment and overhead costs
- More time to focus on your business and customer service
Ads generate leads, but it is up to you to convert and retain your customers.
5. Work with PPC and SEO Experts
As mentioned throughout this article, you benefit directly and indirectly from working with a PPC partner. On top of high-performing ads, they also use SEO techniques to create and run an ad campaign.
Depending on the person, they may or may not offer their expertise as a free service to your business outside of PPC. Regardless, you still gain from their PPC work in the form of new customers.
Summing Up
Advertising is a long and complex game. While it is not impossible to do on your own, it should be effective, efficient, and worth your time and money.
When you hire a PPC partner, they do everything from start to finish. Your part comes at the end; converting and retaining customers, which is why saving your time is critical.
Now that you know the benefits of outsourcing PPC, hopefully you can find a partner who fits your needs and provides the services listed here.
