Dianne Pajo
Attending a trade show is a significant investment for any business, especially if you’re working on a tight budget. If this is the case for your company, you may purposefully choose a small booth size to save as much as you can on your marketing budget. You may be working with a 10×10-foot space or even smaller. If this is the case for your display, follow these tips for optimizing a small trade show booth.
Set Your Budget
The first thing you should do after signing up for a trade show is set your marketing budget. This should include your booth pricing, display materials, giveaways and merchandise, design elements, and everything else involved in the trade show process. Once you have your budget, stick to it. Keep your budget in mind at every step to avoid running out of funds while you still have elements left to design or order. This will guarantee a cohesive, well-thought-out final display.
Enhance the Booth Lighting
Proper lighting can drastically affect a small trade show booth’s appearance. While it may come with a slightly higher initial cost, LED lighting provides a brighter, cleaner lighting experience. LED lighting can help create the illusion of more space by making your booth brighter. Not only will bright lighting make your booth appear bigger, but it can also help it become more eye-catching and attract more customers.
Keep Your Imagery Clean
Because you have a smaller booth to work with, you don’t want to overcrowd it with too many marketing elements. Keep your booth’s imagery clean and organized to promote a positive flow. Focus on a few key elements, slogans, or images that best represent your company’s products or services. Embracing the idea of “less is more” is a crucial step to creating an effective trade show booth design.
Whether you chose a conservative booth size yourself or got stuck with a smaller display location on the show floor, you can still make the most of it with these tips to optimize your small trade show display. Attending a trade show may be a big investment, but it can also have a big payoff, especially when you set a budget and invest in a booth size that works best for you.
