Dianne Pajo
Product packaging can either impress customers or leave them sitting on retail shelves. So here are a couple of tips for creating stand-out product packaging for your small business.
Learn About Your Target Audience
Sometimes your product may sell poorly due to insufficient awareness of what your clients and customers desire. One of the first steps in creating high-quality product packaging is a deep understanding of your target audience.
Have packaging that reflects the customers you sell to. If you have customers who practice self-care, incorporate simple, minimalist packaging to convey calmness and tranquility. Furthermore, look into your competitor’s products to get an idea of what’s helping them succeed.
Choose the Right Colors
Incorporating complementary colors is one tip for creating product packaging that stands out. By using color theory, you can easily catch consumers’ attention, as using various colors can impact a customer’s impression of your business.
Using unexpected, bold colors can help your products stand out on a retail shelf. However, in a competitive market, having simpler, minimalistic designs can also give off a sense of cleanliness and serenity. Using simple designs is a helpful packaging method that’ll make your products stand out and create a positive impression. So find the right balance of boldness and simplicity in your color choices.
Switch Up Your Packaging Design
Over time, packaging designs that once stood out and made an impression can lose their luster and appeal. So take the time to reinvent your product packaging designs to help recapture customers’ attention. Refreshing your packaging’s overall look can be as simple as changing the font style, removing graphic clutter, and adding decorative accessories. This can easily enhance your package’s design.
You can change your packaging design by providing clear and concise messages to convey your brand’s story to your customers directly. This can help create a relationship between your brand and customers, leading to more long-lasting, loyal customers.
Follow Practices and Regulations
Not only should your product packaging look its best, but it should also follow the best regulations and practices in your specific market and industry. For instance, using recycled, eco-friendly materials looks great in the customer’s eyes while improving your carbon footprint.
Furthermore, your packaging should comply with ethical and legal standards and correctly label your product. Lastly, your products should easily ship without risk of spoilage or damage during transit or storage.
