Meet United States’s 101 Top COO’s in the E-Commerce Space

Roger Pavane

Managing Director COO, Head Of Sales & Marketing of Fractionality.com

A strategic, highly driven executive with over 18 years of proven experience in facilitating and developing sales and marketing in SaaS platform technology and growing revenue by understanding client needs and identifying matching solutions. Experienced leader working with hypergrowth, dynamic digital media companies. Expertise in delivering leadership in multiple facets such as relationship management, P&L, technical, industry relationships, and negotiating contracts. A builder and leader of sales managers, account managers and partners who communicates priorities and relevant reports and KPIs to the executive team. Long-standing passion for executing sales and marketing, nurturing customer relationships, and managing P&L. Leads hundreds of simultaneous high-stakes projects by creating clear strategies for their successful conclusion. Capable of combing detailed and complex data finding strengths and weaknesses that favor or hurt, respectively, clients, ensuring all queries get answered, and ultimately providing the best possible opportunities for success. Thrives by making difficult but necessary decisions that promote the sale of technological solutions, consultative engagements, and top-quality technology software products, for increased revenue and overall profitability. Expertise in overseeing technology improvement initiatives and aligning information services with business goals in B2B, B2C, mobile, AI, SaaS PaaS software cloud-based technologies. A leader who can build, assess and develop top tier sales and marketing teams, has vision for the future, but can also execute a roadmap with clear measurable results. Accomplishments across the Tenure ~ Efficiently trained teams and nurtured organizations in software application monetization, Video & Media, Fintech, Subscription Services, Pay-Walls, Gaming, Blockchain, Affiliate, Search, Mobile, Display marketing, AdTech, Marketing-tech, mobile apps, Internet, social media, commerce, LBS location-based services, The Internet of Things (IoT), e-commerce, mobile marketing, consumer/enterprise platforms-services SaaS and other emerging enterprise trends and technologies. ~ Expertly converted business deals by utilizing strong negotiating skills that enhanced +$100MM in revenue, strategic partnerships, including development and execution of go-to-market strategies that revitalize new ventures. ~ Successfully coordinated with IT colleagues to define client needs and maintain business ownership of the “revenue technology stack” including marketing automation, salesforce automation/ CRM, digital channels (e.g. the web and social), business intelligence, and data management. ~ Proficiently increased revenue by 60% from $2M to $3.2M in 90 days for early stage OTT SaaS Company focused in social, mobile, local, and the Cloud that disrupts direct to consumer mobile video communication and messaging. ~ Planned, designed and executed sales and marketing speeding up strategies, adds positive revenue results from all targeted revenue streams combined from $70M to $192M in 24 months. SKILL AREAS: SaaS Subscription Management Paywall E-commerce Micro-Payments Digital Advertising & Marketing OTT Video & OTT Messaging CRM Online Conversion Identity Management Online Marketing Emerging Technology Video Platforms Social Media Telecom Online Advertising Mobile Advertising Publishers Ad Networks Video Platforms Brand Engagement Product Management Sales Channel Development Revenue Growth Strategic Planning Team Leadership/Training Relationship Building Revenue Forecasting Account Management Contract Negotiation Deal Structure, Mergers and Acquisitions (M&A)  Start-Ups

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About Fractionality.com, Fractionality.com: Business Development, Positioning, Venture Accelerator

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