There is no secret to success in the greeting card business. There’s not one rule you need to follow to ensure a flourishing business. However, we have a few guidelines you should follow for the benefit of your profession. You’re one step away from learning about those tips! Here’s how to improve your greeting card business.
Find a Niche
If you don’t already have a niche, you need to find one. An identifier will set you apart from your competitors. Customers will know exactly what you can offer them for that special message they need to send.
Instead of turning to a generic brand, consumers will look for you in the stores. The greeting card market is saturated, and you need something to stand out. If you already have a niche, brainstorm ways to improve it. It could be simple ideas like changing the animation, font size, or material of your cards.
Improve Your Lines
Naturally, you should have multiple lines for your business. Think of a new angle for each gimmick. Look for inspiration on social media and pop culture. Always keep your audience in mind. There is something that appeals to all people.
You can stick with the standard and generic messages, but it’s also good to have some designs outside the norm. Thinking outside the box and staying creative is what keeps you in business. Have a line for postcards with cardstock paper. They may seem old school, but they add a vintage element to your business.
Think for Your Customers
Some owners make the mistake of only selling blank cards to their customers. You might think you’re creating space for them to be creative, but you’re not. People turn to greeting cards when they don’t have the words to convey their message.
They turn to you for guidance. Make sure your cards offer more than standard sayings like “Happy Birthday!” or “Congratulations!” Throw in a pun every now and then and offer some words of wisdom. You’ll ease the pressure of being witty and sentimental.
Being stagnant in the greeting card business is dangerous. You need to stay current, fluid, and relevant. Aside from regularly improving your designs, you also need to come up with completely new designs. Promote your new designs through brochures, emails, and newsletters.
Don’t just cater to your best sellers. Update your low sellers, too. They probably need the most help. Organize a few polls and ask others what they like and don’t like about the line. Take their suggestions into serious consideration. Release a new line every year or six months—there is a greeting card for every occasion.
Everyone loves a good greeting card business, but there is always room for improvement to attract new clients and innovate ways to celebrate different occasions.