30 Top San Francisco Personal Finance Companies and Startups of 2021

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This article showcases our top picks for the best San Francisco based Personal Finance companies. These startups and companies are taking a variety of approaches to innovating the Personal Finance industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

Innovation
- Innovative ideas
- Innovative route to market
- Innovative product
Growth
- Exceptional growth
- Exceptional growth strategy
Management
Societal impact

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Top San Francisco Personal Finance Startups

Data sourced from Crunchbase and SemRush.

Kraken

Crunchbase Website Twitter Facebook Linkedin

Kraken is a cryptocurrency exchange that provides spot and futures trading between Bitcoin, Ethereum and 40+ other digital assets.

NerdWallet

Crunchbase Website Twitter Facebook Linkedin

NerdWallet helps people find the right credit cards and mortgage rates, refinance their student loans.

Lending Club

Crunchbase Website Twitter Facebook Linkedin

Lending Club is an online financial community that brings together creditworthy borrowers and savvy investors.

Prosper Marketplace

Crunchbase Website Twitter Facebook Linkedin

Prosper Marketplace is an online lending platform that connects people who want to borrow money with individuals and institutions.

Gusto

Crunchbase Website Twitter Facebook Linkedin

Gusto provides a cloud-based payroll, benefits, and human resource management solution for businesses.

Keeper Tax

Crunchbase Website Twitter Facebook Linkedin

Discover the tax write-offs you’ve been missing

EarnUp

Crunchbase Website Twitter Facebook Linkedin

EarnUp is an intelligent loan payment automation.

River Financial

Crunchbase Website Twitter Facebook Linkedin

River Financial is a Bitcoin financial institution allowing long-term investors to buy, sell, and manage Bitcoin.

Noah

Crunchbase Website Twitter Facebook Linkedin

Noah is a fintech company enabling homeowners to tap into the value of their homes without incurring new monthly payments or interest.

Lendtable

Crunchbase Website Twitter Facebook Linkedin

Lendtable provides income-constrained individuals with wealth-building cash advances.

Juvo

Crunchbase Website Twitter Facebook Linkedin

Juvo is a developer of mobile identity scoring software designed to establish financial identities who are creditworthy.

Credit Karma

Crunchbase Website Twitter Facebook Linkedin

Credit Karma offers a range of tools and personalized recommendations designed to help customers make the most of their money.

TomoCredit

Crunchbase Website Twitter Facebook Linkedin

TomoCredit helps millennials get the credit cards they deserve by analyzing alternative data sets.

FutureAdvisor

Crunchbase Website Twitter Facebook Linkedin

FutureAdvisor is a registered investment advisory firm that manages a user’s existing IRA, 401(k), and other investment accounts.

Cushion

Crunchbase Website Twitter Facebook Linkedin

Cushion scan users accounts 24/7, finds and alerts them about bank and credit card fees, lets them know which ones are negotiable, which banks are cooperative, and much more. Also, if the users would like them to negotiate their fees with high refund probability, they can do so as well.