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101 Top New York City Fashion Companies and Startups of 2021

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This article showcases our top picks for the best New York City based Fashion companies. These startups and companies are taking a variety of approaches to innovating the Fashion industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Top New York City Fashion Startups

Data sourced from Crunchbase and SemRush.

Warby Parker

Warby Parker

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Warby Parker is a lifestyle brand that offers designer eyewear while being a socially conscious business.

Rent the Runway

Rent the Runway

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Rent the Runway is an online e-commerce website that allows women to rent designer apparel and accessories.

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JOOR

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JOOR is an online global fashion marketplace, connecting brands and retailers.

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1stdibs

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1stdibs is an internet company that offers a marketplace for rare and desirable objects in furniture, fashion, fine art, and jewelry.

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Bustle Digital Group

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Bustle Digital Group is a news, entertainment, lifestyle and fashion website that caters to women.

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Rebag

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Rebag is an online luxury handbag authority that rethinks the role of luxury in the secondary market.

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ShopShops

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ShopShops is a livestream, interactive cross-border shopping marketplace that connects retail stores globally with Chinese consumers.

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Saks Fifth Avenue

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Saks Fifth Avenue was the vision of Horace Saks and Bernard Gimbel.

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Harry’s

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Harry is a developer of an online platform used to sell shaving equipment and accessories for men.

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Ruby Love

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Ruby Love is proprietary hygiene wearables with properly angled & built-in technology for incontinence and feminine care.

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Ephemeral Tattoos

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Ephemeral Tattoos is a made-to-fade tattoo creating a world of limitless self-expression, where everybody is a canvas.

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Supreme

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Supreme is a streetwear brand that produces and manufactures fashionable clothing and accessories.

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Bombas

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Bombas is a comfort-focused apparel brand with a mission to help those in need. One Purchased = One Donated.

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Rowing Blazers

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Rowing Blazers is a youthful, irreverent menswear label dedicated to the idea that the classics can be cool.

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Obsess

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Obsess is a platform for immersive mobile commerce.

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Grailed

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Grailed is a NYC-based peer-to-peer marketplace company.

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Glossier

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Glossier is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience.

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Moda Operandi

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Moda Operandi is a platform for emerging fashion designers and retailers.

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BaubleBar

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BaubleBar is a one-stop retailer for affordable, on-trend fashion jewelry.

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Dia&Co

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Dia&Co sells plus size clothing and accessories via a try at home model.

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TheSkimm

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TheSkimm offers an email newsletter that is focused on women, and provides editorial contents and headlines.

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Bonobos

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Bonobos is an e-commerce driven clothing brand focused on delivering great fit and excellent customer service.

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Refinery29

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Refinery29 is a digital media and entertainment company dedicated to inspiring young women to live an informed and well-rounded life.

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M3 Ventures

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M3 Ventures is a strategic investment partner to visionary founders in the fashion, lifestyle and wellness spaces.

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Thinx

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A healthier world through sustainable solutions to menstruation and incontinence.

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Queen of Raw

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Marketplace for fashion brands and retailers to buy/sell unused textiles, keeping them out of landfills and turning pollution into profit

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Hawthorne

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Hawthorne creates personal care products using premium quality ingredients, data-driven algorithms, and smart subscriptions.

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Marquee Brands

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Marquee Brands is a brand acquisition, licensing and development company

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INTURN

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INTURN is an enterprise solution providing custom solutions to efficiently convert slow-moving and excess inventory.

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Untuckit

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Untuckit is a New York City-based direct-to-consumer apparel brand.

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Rockets of Awesome

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Rockets of Awesome is a direct-to-consumer kids’ apparel brand, designing and selling over-the-top clothes.

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CUUP

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CUUP is a direct to consumer startup focused on providing the essential bra for women.

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Pair Eyewear

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Pair Eyewear is an eyewear brand designed and made specifically for children.

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Andie

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Andie is a designer and manufacturer of one-piece women’s swimsuits and sells them to consumers through its e-commerce platform.

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Adore Me

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Adore Me is a New York based women’s lingerie and apparel brand.

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Mack Weldon

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Mack Weldon is an e-commerce company that sells men’s underwear, t-shirts, and socks.

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Creatively

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Creatively connects the creative community through best-in-class portfolios, collaborative features, and opportunities around the globe.

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Pat McGrath Labs

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Pat McGrath Labs is a makeup brand created by Pat McGrath

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DWS Holdings, Inc.

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E-commerce/Biotech/Fintech/AI

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GlassesUSA

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GlassesUSA.com is the premier online retailer of prescription eyeglasses and sunglasses.

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Stadium Goods

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Stadium Goods is an online marketplace for sought after sneakers and streetwear.

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Gilt Groupe

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Gilt Groupe provides a shopping website that includes fashion for women, men, and children; home decor and unique activities.

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Tamara Mellon

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Tamara Mellon offers apparel and accessories for women.

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Naadam

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Naadam is an American clothing company specializing in affordable, luxury cashmere products.

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Happiest Community

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Global Community + Lifestyle Brand on a mission to ‘Make Humanity Happy’™. Our Community and Products sow & grow happiness

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BANDIER

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BANDIER features a meticulously curated collection of the most fashion forward luxury fitness designers in the world.

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Olivela

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Olivela is an online luxury retail platform with a philanthropic business model.

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L2

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L2 is a digital innovation company providing research, curated events and targeted consulting engagements for brands.

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Bombfell

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Bombfell is an online clothing retail store providing personalized clothes for men.

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NeueHouse

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NeueHouse is a private workspace and cultural home for creators, innovators, and thought-leaders.

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Eloquii

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Eloquii offers an online plus size clothing store featuring women’s plus size fashion, clothes, and accessories.

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Hill House Home

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A lifestyle brand for the bed and the home

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Aeropostale

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Aéropostale, Inc. is a mall-based company.

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buywith

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Buywith is an online shopping Livestream platform for brands, retailers, influencers & experts to host live shopping events.

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BABOON TO THE MOON

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BABOON is a manufacturing that provides highest-grade materials for adventure essentials.

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Choosy

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Choosy is an on-demand social shopping platform where users influence every collection to match their favorite style inspirations.

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Ten Thousand

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Ten Thousand provides innovative training essentials built on simplicity and focus.

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Stylitics

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Stylitics is a cloud-based SaaS platform for retailers to automate and distribute visual content at scale.

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Universal Standard

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Universal Standard is a operator of an online platform to break the fashion stereotypes and provide women’s clothing.

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Wishi

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Wishi operator of an online community of stylists designed to give people confidence of professional styling.

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Wardrobe

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Wardrobe is a peer-to-peer luxury clothing rental app focused on sustainability.

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CALA

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CALA is a marketplace that provides retail infrastructure for influencers and fashion brands to design and launch their own fashion brands.

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Sequential Brands Group

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Sequential Brands Group owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion and lifestyle categories.

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ADAY

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Direct-to-consumer brand creating clothing of the future

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WearLively

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WearLively delivers bras and undies that blend high-style, comfort, and simplicity.

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ByondXR

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Byond transforms eCommerce through immersive experiences that increase engagement, conversion and ROI

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Sarah Flint

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Sarah Flint is an American luxury brand dedicated to quality and attention to detail.

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Thrillist Media Group

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Thrillist Media Group is obsessed with helping guys live fun lives and reaches over 9 million of them across the globe, every single day.

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Daytona Apparel Group

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Daytona Apparel Group designs, manufactures, and distributes basic apparel.

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ERA Timepieces

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ERA Timepieces makes tourbillon watches and other luxury-grade products.

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Knot Standard

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A custom menswear brand, revolutionizing the way customers shop for clothing both online and across 10 national showroom locations.

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Pepper

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Pepper makes bras in AA to B cups with band sizes starting at 30 and going to 38 for small-chested women.

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Hatch Collection

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A collection of chic, timeless and comfortable wardrobe essentials to wear before, during and after pregnancy

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EBY

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EBY is a membership-based company driving profits with purpose.

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Privé Revaux

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Privé Revaux Eyewear was built on a shared passion for style and quality with the goal of making it accessible in ways never seen until now.

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PureWow

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PureWow is a digital media company that specializes in women’s lifestyle content, covering fashion, beauty, tech, recipes, health & more.

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Vivrelle

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Vivrelle is a membership club that provides access to a shared closet of designer handbags, jewelry, and diamonds.

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Resonance Companies, Inc.

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Resonance builds creation-driven fashion brands that are valuable and sustainable using our proprietary SaaS platform, create.ONE.

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Felix Gray

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Felix Gray provides eyewear protecting against digital eye strain.

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Mockingbird

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Mockingbird is a new baby gear brand on a mission to empower parents.

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Allure Systems

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Allure Systems uses AI to produce apparel images for eCommerce.

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Shoptiques

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Shoptiques is an online apparel marketplace providing an inventory from local boutiques.

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What Goes Around Comes Around

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What Goes Around Comes Around (WGACA) has been the leading purveyor of authentic luxury vintage goods.

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Brayola

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The World’s Smartest Personal Bra Shopper.

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Donde Search

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Transforming the online shopping experience using AI, Computer Vision and NLP to develop Intuitive Visual Discovery for Retailers

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Material World

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Material World is a personal styling service delivering pre-owned designer items at 90% off retail

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Swipecast

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The Discovery and Booking Platform for Today’s Image Makers.

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Standard Dose

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Setting the standard for holistic wellness through plants and experience

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With Clarity

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With Clarity is the only online, direct to consumer home try-on engagement ring company.

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Xcel Brands

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Xcel Brands is a brand management and media company engaged in the design, production, licensing, marketing, and direct-to-consumer.

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Dagne Dover

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Dagne Dover is a performance bag brand for humans getting the most out of life.

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AYR

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AYR is an e-commerce driven womenswear line headquartered in New York City.

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SPATE

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Trends prediction for marketers

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Blackstock & Weber

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Blackstock & Weber is a men’s lifestyle brand that designs thoughtfully designed essentials for the discerning man.

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THE LIST

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Retail marketplace connecting the world of fashion through intelligent software.

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Proenza Schouler

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Proenza Schouler is a designer and manufacturer of women’s wear and accessories in the U.S.

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Jack Erwin

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Jack Erwin is a men’s shoe crafter operating in the retail industry.

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Flag & Anthem

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Flag & Anthem is a premium quality men’s brand apparels market.

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Hunter Boot

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Hunter Boot is manufactures footwear and outerwear for men, women, and kids.

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Style Lend

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Style Lend (formerly Stylend) is a fashion rental marketplace.

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Willow

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Willow is stylish, comfortable, affordable disposable underwear — delivered discreetly to your door at a fraction of the price.

Written by Mark Smith

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