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101 Top New York City E-Commerce Companies and Startups of 2021

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This article showcases our top picks for the best New York City based E-Commerce companies. These startups and companies are taking a variety of approaches to innovating the E-Commerce industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Top New York City E-Commerce Startups

Data sourced from Crunchbase and SemRush.

VTEX

VTEX

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VTEX focuses on e-commerce strategies for major retailers and consumer brands.

nate

nate

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nate is a shopping app that enables users to buy a product from any online retailer with the click of a button.

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Riskified

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Riskified empowers businesses to realize the full potential of eCommerce by making it safe, accessible, and frictionless

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Warby Parker

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Warby Parker is a lifestyle brand that offers designer eyewear while being a socially conscious business.

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Squarespace

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Squarespace is an all-in-one platform for websites, domains, online stores, marketing tools, and scheduling.

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Birchbox

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Birchbox is a New York-based online subscription service that specializes in makeup and other beauty related products.

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Goldbelly

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Goldbelly is an online delivery platform for specialty food makers and artisans.

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Popshop Live

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Popshop Live is a mobile live streaming marketplace where talented individuals can create and host their own shopping channel.

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Slice

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Slice is a provider of tools for pizzerias to manage the digital side of their businesses.

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Elevate Brands

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Elevate Brands buys consumer Amazon FBA brands and elevates them to their full potential.

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Sketchfab

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Sketchfab provides a platform to publish and find 3D models online

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Forter

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Forter offers a fraud solution that helps retailers grow sales, lower costs, and improve customer experience via its Decision as Service.

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Casper

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Casper is a sleep startup that launches a comfortable mattress sold directly to consumers, eliminating commission ­driven, inflated prices.

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Rally

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Rally is a platform for buying and selling equity shares in collectible assets, enabling anyone to invest in one-of-a-kind collectibles.

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Rent the Runway

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Rent the Runway is an online e-commerce website that allows women to rent designer apparel and accessories.

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JOOR

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JOOR is an online global fashion marketplace, connecting brands and retailers.

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BarkBox

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Barkbox is a subscription-based e-commerce and content company for dog lovers.

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Pietra

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Pietra is a business-in-a-box platform that provides Creators all the tools they need to build a business.

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1stdibs

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1stdibs is an internet company that offers a marketplace for rare and desirable objects in furniture, fashion, fine art, and jewelry.

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Scentbird

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Scentbird enables its users to choose and get supply of sample designer fragrances on a monthly basis before buying them.

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Yotpo

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Yotpo is an eCommerce marketing platform that helps brands accelerate their direct-to-consumer growth.

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Hungryroot

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Hungryroot is a provider of an artificial intelligence-powered personalized grocery service.

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Vroom

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Vroom is an innovative, end-to-end ecommerce platform designed to offer a better way to buy and sell used vehicles.

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Blue Apron

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Blue Apron is a grocery delivery service company that delivers a recipe and the required ingredients right to their customer’s doorstep.

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Freshly

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Freshly delivers gourmet ready-made meals, prepared and delivered at the door.

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Letgo

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Letgo is a second-hand shopping app that helps users buy and sell locally.

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Olo

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Olo is a SaaS digital ordering and delivery platform for restaurant brands.

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Rebag

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Rebag is an online luxury handbag authority that rethinks the role of luxury in the secondary market.

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The Farmer’s Dog

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A smarter, healthier pet food — delivered. #longlivedogs

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AptDeco

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AptDeco is a peer to peer marketplace for buying and selling furniture.

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ShopShops

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ShopShops is a livestream, interactive cross-border shopping marketplace that connects retail stores globally with Chinese consumers.

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Saks Fifth Avenue

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Saks Fifth Avenue was the vision of Horace Saks and Bernard Gimbel.

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Harry’s

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Harry is a developer of an online platform used to sell shaving equipment and accessories for men.

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Away

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Away is a modern travel and lifestyle brand designed with thoughtful features that solve real travel problems

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Bluecore

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Bluecore uses predictive intelligence to automatically connect shoppers to products, content, and offers, wherever they are.

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Blink Health

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Blink Health is a web-based application that enables users to search for medical prescriptions online and pick them up from any pharmacy.

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Lolli

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Lolli is a rewards app that allows users to earn bitcoin when shopping online.

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Zola

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Zola is a wedding company that reinvents the wedding planning and registry experience.

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Cover Genius

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Cover Genius provides an insurance distribution platform designed to protect the customers of the world’s largest digital companies.

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Shapeways

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Shapeways redefines product creation by offering digital manufacturing solutions.

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Orchard

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Orchard is an online platform for buying and selling residential real estate.

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Daily Harvest

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We take care of food, so food can take care of you

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ROKT

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Rokt is an ecommerce marketing technology that gives customers a more personalized and relevant experience while buying online.

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Bombas

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Bombas is a comfort-focused apparel brand with a mission to help those in need. One Purchased = One Donated.

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MakeSpace

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MakeSpace is an on-demand storage company that makes it easy to order, store, and retrieve physical belongings.

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Rowing Blazers

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Rowing Blazers is a youthful, irreverent menswear label dedicated to the idea that the classics can be cool.

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Teachable

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Teachable is a venture-backed company that allows anyone to create and sell online courses.

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HealNow

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HealNow is the online payments and on-boarding platform for pharmacies.

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Obsess

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Obsess is a platform for immersive mobile commerce.

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Grailed

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Grailed is a NYC-based peer-to-peer marketplace company.

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Kaiyo

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Kaiyo is an online gently-used furniture marketplace for pre-owned furniture.

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Teachers Pay Teachers

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Teachers Pay Teachers is a community; the first and largest open marketplace where teachers share, sell/buy original educational resources.

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Hubble Contacts

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Hubble is a contact lenses maker and retailer.

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Abound

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Abound is a marketplace that helps entrepreneurs gain the insights and connections needed to place their products on retail shelves.

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Clyde

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Clyde is a platform that connects small retailers to insurance companies to launch and manage product protection programs.

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Burrow

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Burrow specializes in selling various luxury furniture online.

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Food52

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Food52 is an online portal that provides a curated shop, content, and community for kitchen and home enthusiasts.

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Fancy

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Fancy curates the most innovative fashion, accessories, art and gadgets from emerging brands and artists across the globe.

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Moda Operandi

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Moda Operandi is a platform for emerging fashion designers and retailers.

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BOND

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BOND is a mobile-first startup that brings back the powerful personal touch of handwritten communication and the art of the cool.

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BaubleBar

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BaubleBar is a one-stop retailer for affordable, on-trend fashion jewelry.

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Prose

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Custom hair care made fresh in NYC with natural active ingredients

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Plated

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Plated home-delivers 30-minute gourmet recipes and ingredients.

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Negotiatus

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Purchasing software that helps business administrators and users place orders, control spend, and submit payment across their vendors.

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Narrativ

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Narrativ is a subscription technology platform for brands to acquire new customers through trusted creators, not sponsored content or ads.

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Yardline

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Yardline is an offering Capital-as-a-Service technology for e-commerce platforms, marketplaces, and direct capital providers.

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Ordergroove

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Ordergroove transforms brands & retailers from episodic transactions to recurring revenue via frictionless, recurring customer experiences.

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Dia&Co

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Dia&Co sells plus size clothing and accessories via a try at home model.

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Kafene

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Kafene is a mission driven startup with the goal of empowering flexible ownership.

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Ten Little

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Ten Little is a predictive e-commerce platform that makes shopping for kids easy at every stage.

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Fab

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Fab sells everyday design products online.

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TodayTix

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TodayTix is the premier digital gateway to shows, arts, and cultural experiences.

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Bonobos

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Bonobos is an e-commerce driven clothing brand focused on delivering great fit and excellent customer service.

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Acquco

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Acquco is an e-commerce platform that focuses on acquiring and growing Amazon Marketplace businesses.

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Chord

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Chord offers a commerce-as-a-service software that provides businesses with technology and products to access meaningful data.

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Bulletin

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Bulletin operates as a wholesale marketplace and community that connects premium brands and retailers.

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Thinx

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A healthier world through sustainable solutions to menstruation and incontinence.

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Botify

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Botify is the first unified suite of applications assisting enterprise SEO stakeholders in each phase of the organic search process.

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Queen of Raw

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Marketplace for fashion brands and retailers to buy/sell unused textiles, keeping them out of landfills and turning pollution into profit

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Exponea (acquired by Bloomreach)

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Customer Data and Experience Platform (CDXP) with marketing automation capabilities

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Public Goods

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Making healthy products affordable

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IEX Group

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IEX is an equity trading venue owned exclusively by buy-side investors, including mutual funds, hedge funds, and family offices.

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Maroo

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The smartest way to pay for your wedding

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Sailthru

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Sailthru helps modern marketers acquire, grow, and retain customers.

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Flaviar

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Flaviar, a spirits tasting club, offers a subscription service that helps members discover new liquor products through sample tasting packs.

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INTURN

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INTURN is an enterprise solution providing custom solutions to efficiently convert slow-moving and excess inventory.

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Bespoke Post

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Goods and guidance, delivered in a monthly box of awesome – plus a full shop of uniquely cool products.

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HODINKEE

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HODINKEE designs watches and is a media and retail platform providing a point of view on industry news and releases.

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Ohi

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Ohi enables same-day delivery for e-commerce brands by developing the Amazon Prime Now experience.

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Rockets of Awesome

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Rockets of Awesome is a direct-to-consumer kids’ apparel brand, designing and selling over-the-top clothes.

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Quirky

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Quirky is a developer of a crowd-sourced invention platform that engages participants to collaborate in every aspect of product creation.

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Thirstie

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E-commerce solutions for beverage alcohol brands.

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Clinch

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Clinch delivers hyper-personalized creative experiences and consumer intelligence across all channels

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SellersFunding

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SellersFunding is an alternative working capital solution for e-commerce marketplace sellers.

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Spring

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Spring is a retail company that sells a wide range of items from apparel to home and garden items.

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Perfitly

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Perfitly is the only accurate, end-to-end solution that bridges the online divide between a customer and the fitting room experience.

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The Sill

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The Sill offers ceramic planters potted with houseplants.

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Intrinsic Brands

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Intrinsic Brands is an eCommerce acquisition and growth platform uniquely focused on digital-first health and wellness brands.

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Pair Eyewear

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Pair Eyewear is an eyewear brand designed and made specifically for children.

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Andie

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Andie is a designer and manufacturer of one-piece women’s swimsuits and sells them to consumers through its e-commerce platform.

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Feedvisor

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Feedvisor is an algorithmic pricing and revenue intelligence platform for online retailers.

Written by Mark Smith

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