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101 Top New York City Consumer Companies and Startups of 2021

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This article showcases our top picks for the best New York City based Consumer companies. These startups and companies are taking a variety of approaches to innovating the Consumer industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Top New York City Consumer Startups

Data sourced from Crunchbase and SemRush.

Squire

Squire

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Squire offers a barbershop management and POS/Booking mobile application that connects barbers and clients nationwide.

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nate

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nate is a shopping app that enables users to buy a product from any online retailer with the click of a button.

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Shine

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Shine is a self-care app and community for people with anxiety and depression.

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Elevate Brands

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Elevate Brands buys consumer Amazon FBA brands and elevates them to their full potential.

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Eight Sleep

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Eight Sleep is a sleep fitness company that sells high-tech mattresses with adjustable temperature controls and sleep tracking.

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AYR Wellness

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AYR Wellness aims higher for the wellness of our customers, through the power of cannabis.

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Rent the Runway

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Rent the Runway is an online e-commerce website that allows women to rent designer apparel and accessories.

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BarkBox

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Barkbox is a subscription-based e-commerce and content company for dog lovers.

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Fi

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Fi is a provider of next Generation of Smart Dog Collars.

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ClassPass

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ClassPass is a membership program for fitness classes across multiple gyms and studios, making working out more accessible.

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MoneyLion

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MoneyLion is a mobile banking platform for borrowing, saving, and investing.

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Hungryroot

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Hungryroot is a provider of an artificial intelligence-powered personalized grocery service.

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Bread

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Bread partners with retailers to offer pay-over-time solutions that make financing easier and more transparent.

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Rhino

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Rhino is a licensed insurance agency that gives renters financial alternatives to security deposits.

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Clare, Inc.

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Clare is a next generation paint brand that’s completely reinventing the paint shopping experience.

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Colgate Palmolive

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Colgate-Palmolive is a consumer products company that produces, distributes, and provides household, healthcare, and personal products.

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The Farmer’s Dog

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A smarter, healthier pet food — delivered. #longlivedogs

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Saks Fifth Avenue

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Saks Fifth Avenue was the vision of Horace Saks and Bernard Gimbel.

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Better.com

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Better.com is a homeownership journey platform that utilizes technology to change the way people buy and own a home.

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Harry’s

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Harry is a developer of an online platform used to sell shaving equipment and accessories for men.

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Away

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Away is a modern travel and lifestyle brand designed with thoughtful features that solve real travel problems

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Lolli

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Lolli is a rewards app that allows users to earn bitcoin when shopping online.

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Ruby Love

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Ruby Love is proprietary hygiene wearables with properly angled & built-in technology for incontinence and feminine care.

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Care/of

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Care/of is a healthcare technology company dedicated to simplifying consumer health, starting with a fully personalized vitamin pack.

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Ephemeral Tattoos

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Ephemeral Tattoos is a made-to-fade tattoo creating a world of limitless self-expression, where everybody is a canvas.

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Pattern

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Pattern is a family of brands that inspire to learn, explore, and lay the foundation for a more present life.

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Jetty

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Jetty is a financial services company on a mission to make renting a home more affordable and effortless for everyone.

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LOLA

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LOLA provides a subscription service intended to deliver feminine care essentials.

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Hubble Contacts

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Hubble is a contact lenses maker and retailer.

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Glossier

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Glossier is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience.

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Firstbase

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Firstbase is a remote work platform that enables companies to track and manage physical equipment assets.

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Prose

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Custom hair care made fresh in NYC with natural active ingredients

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Billie

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Billie is a wellness company that offers shaving supplies and body products.

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Canary

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Canary is a NYC-based company and a subsidiary of Smartfrog & Canary Group, a Consumer IoT SaaS business and one of the fastest-growing Consumer IoT category leaders. The company’s mission is to enhance consumer’s lives by making modern technologies useful, easy, affordable and safe – IoT for everyone.

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Tempest

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Tempest is a digital recovery program that helps people to quit drinking and build a life they love.

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Kangaroo

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Kangaroo is an electronics company that provides simple home security systems.

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Nutrafol

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Nutrafol is a nutraceutical manufacturer that formulates all-natural, drug-free products to improve hair growth.

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Clearing

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Clearing is a healthcare platform focused on providing opioid-free pain relief.

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Smartfrog & Canary

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Smartfrog is a camera that lets users see what’s happening in any place, at any time.

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Hawthorne

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Hawthorne creates personal care products using premium quality ingredients, data-driven algorithms, and smart subscriptions.

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Public Goods

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Making healthy products affordable

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Maroo

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The smartest way to pay for your wedding

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Flaviar

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Flaviar, a spirits tasting club, offers a subscription service that helps members discover new liquor products through sample tasting packs.

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Marquee Brands

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Marquee Brands is a brand acquisition, licensing and development company

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Little Spoon

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Little Spoon designs products for a child’s most formative years, starting with a baby’s first bites.

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Bespoke Post

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Goods and guidance, delivered in a monthly box of awesome – plus a full shop of uniquely cool products.

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Rockets of Awesome

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Rockets of Awesome is a direct-to-consumer kids’ apparel brand, designing and selling over-the-top clothes.

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Quirky

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Quirky is a developer of a crowd-sourced invention platform that engages participants to collaborate in every aspect of product creation.

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The Sill

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The Sill offers ceramic planters potted with houseplants.

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Earnest Research

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Earnest Research transforms raw data into a source for business and investment professionals to make better decisions.

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PepsiCo

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PepsiCo operates as a food and beverage company worldwide.

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SELECT

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SELECT leverages technology and exclusive partnerships to transform credit and debit cards with rewards that actually improve your life.

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Mack Weldon

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Mack Weldon is an e-commerce company that sells men’s underwear, t-shirts, and socks.

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Hammerhead

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Hammerhead is building the world’s best bicycle computer.

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Realm

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Get more out of your biggest asset. Realm shows you what your home could be worth & how to access more of its potential.

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Ugly Drinks

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Ugly Drinks is a beverage company that makes drinks that has no sugar, no sweetener, no calories.

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Fraud.net

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The Future of Fraud Prevention – fraud detection, intelligence augmentation, and live-streaming visualizations.

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Caraway

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Caraway is on a mission to craft well-designed, non-toxic ceramic cookware.

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Gilt Groupe

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Gilt Groupe provides a shopping website that includes fashion for women, men, and children; home decor and unique activities.

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Benitago Group

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Benitago connects with self-starting Amazon business owners who are looking to sell their businesses.

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Bravely

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Bravely connects people with professional coaches for confidential conversations about whatever they’re facing at work.

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Localize

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Homebuying made easy.

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PetPlate

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PetPlate is a direct-to-consumer subscription service that delivers fresh-cooked, human grade dog food.

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Nestig

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Nestig provides modern nursery essentials such as cribs and mattresses.

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Aura Frames

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Aura Frames is a smart picture frame designed to fill their home with beautiful photos of their family and friends.

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Spot & Tango

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Spot & Tango is an innovative pet health and wellness brand that provides dogs with fresh, human grade meals.

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LendKey Technologies

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LendKey Technologies develops a cloud-based platform which connects lenders with borrowers and facilitates online lending of loans.

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Coterie

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Coterie creates smart, innovative baby care products that make parents’ lives easier, starting with its high-performing diaper.

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Kashable

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Socially Responsible Credit for employees

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Tulu

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A last-foot platform enabling on-demand access to the world’s best products and services, all from the comfort of the building.

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kencko

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kencko is a smart food company reinventing organic fruit and vegetable products.

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Athena Club

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Athena Club provides a wide range of feminine care products.

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Quidd

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Quidd is the marketplace for buying and selling digital collectibles. Over 2.1B assets issued. Backed by Sequoia.

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Iris Nova

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Powering conversational commerce (SMS payments), customer service, email marketing, fulfillment, & delivery infrastructure for CPG brands.

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Notional Finance

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Notional is a fixed rate and fixed term crypto lending and borrowing protocol.

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Crown Affair

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Crown Affair is a haircare brand that specializes in luxury products, consumer goods.

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Dormify

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Dormify is a direct-to-consumer, e-commerce, and retail brand that creates bedding and decor items specifically designed for small spaces.

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MoCaFi

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MoCaFi is a developer of a personal financial platform that improves the financial behaviors of underbanked communities.

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Paintzen

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Paintzen uses data and technology to provide a hassle-free way of getting their paint project completed quickly and to your satisfaction.

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Myro

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Myro is a plant-powered deodorant that’s better for you and better for the environment with ~50% less plastic used with every refill.

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Influenster

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Influenster is a digital destination where millions of consumers research and review products and where brands can connect with shoppers.

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Act+Acre

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Act+Acre is a modern hair wellness brand for individuals to think differently about the health and care of their hair.

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Bravo Sierra

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Bravo Sierra is the military-native performance wellness company.

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Wolfe Research

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Wolfe Research is a premier research boutique and affiliated broker dealer with a commitment to strategic growth.

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WearLively

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WearLively delivers bras and undies that blend high-style, comfort, and simplicity.

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Scroll

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Scroll is creating a sustainable experience that puts amazing content in front of engaged users without all the noise.

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By Humankind

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By Humankind is a personal care designed to reduce single-use plastic waste in their daily routine.

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Omsom

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Omsom is a venture-backed CPG brand bringing proud, loud Asian flavors into American homes.

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LOLIWARE

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LOLIWARE is an edible bioplastic company dedicated to replacing plastic with edible, hypercompostable materials.

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Daytona Apparel Group

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Daytona Apparel Group designs, manufactures, and distributes basic apparel.

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Walgreens

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Walgreens provides multi-channel access to consumer goods and cost-effective pharmacy, health, and wellness services.

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Willo

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Willo develops technology in oral health that automatically empowers everyone to achieve the best at-home clean possible.

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Very Great

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A growing family of next-generation consumer brands including W&P, Wild One, and Courant

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Micatu

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Micatu is a next-generation optical sensing solution provider for the measurement of voltage, current, vibration, and temperature.

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Blue Owl

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Blue Owl is an alternative asset manager that provides investors access to direct lending and GP capital solutions.

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RYSE

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RYSE is an IoT company that develops smart shade solutions. We are the world’s most intelligent window shade automation platform.

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FinMkt

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Revolutionizing point of sale financing through our highly customizable SaaS, multi-lender, omni-channel platform.

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Harvest Platform

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Harvest Platform identifies negotiable bank fees and gets refunds, automatically.

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EBY

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EBY is a membership-based company driving profits with purpose.

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Sanzo

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Sanzo is the 1st Asian inspired sparkling water, using real fruit + no added sugar.

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Glosslab

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Glosslab is a hygiene-first, membership-based NYC nail studio operator.

Written by Mark Smith

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