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101 Top Financial Services Startups and Companies in Wisconsin (2021) - Best Startup US

101 Top Financial Services Startups and Companies in Wisconsin (2021)

June 1, 2021
Top Companies (Navigation) show

This article showcases our top picks for the best Wisconsin based Financial Services companies. These startups and companies are taking a variety of approaches to innovating the Financial Services industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

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Top Wisconsin Financial Services Startups

Data sourced from Crunchbase and SemRush.

Fiserv

Fiserv

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Fiserv is a provider of technology solutions to the financial services industry.

Wisconsin Economic Development Corporation (WEDC)

Wisconsin Economic Development Corporation (WEDC)

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The Wisconsin Economic Development Corporation fosters cooperation to support sustainable business growth and job creation in Wisconsin.

Wisconsin Economic Development Corporation (WEDC)

Valuation Research Corporation

Crunchbase Website Twitter Facebook Linkedin

Valuation Research Corporation is a full-service global valuation company that provides valuation services for financial and tax.

Wisconsin Economic Development Corporation (WEDC)

Northwestern Mutual

Crunchbase Website Twitter Facebook Linkedin

Northwestern Mutual delivers financial security to millions with life, disability income and long-term care insurance, and investments.

Wisconsin Economic Development Corporation (WEDC)

Nicolet National Bank

Crunchbase Website Twitter Facebook Linkedin

Nicolet National Bank is a commercial bank company that offers financial insights.

Wisconsin Economic Development Corporation (WEDC)

Ansay & Associates

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Ansay and Associates is Wisconsin’s premier independent insurance agency with offices located all over Wisconsin.

Wisconsin Economic Development Corporation (WEDC)

County Bancorp

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Provides a range of banking and related financial services to individuals, businesses, and industries in northeastern and central Wisconsin.

Wisconsin Economic Development Corporation (WEDC)

Connective

Crunchbase Website Twitter Facebook Linkedin

Connective is the leader in digital transaction management for financial services.

Wisconsin Economic Development Corporation (WEDC)

SteamChain

Crunchbase Website Twitter Facebook Linkedin

SteamChain enables original equipment manufacturers (OEMs) to offer usage-based financing (hardware-as-a-service) to their customers.

Wisconsin Economic Development Corporation (WEDC)

First Business Bank

Crunchbase Website Twitter Facebook Linkedin

First Business Bank offers business banking, commercial banking, specialty finance, private wealth, and consulting to banks. Member FDIC.

Wisconsin Economic Development Corporation (WEDC)

Citizens Community Bancorp

Crunchbase Website Twitter Facebook Linkedin

Citizens Community Bancorp specializes in banking, financial services, commercial banking, mortgages, and mobile banking.

Wisconsin Economic Development Corporation (WEDC)

Anchor BanCorp Wisconsin

Crunchbase Website Twitter Facebook Linkedin

AnchorBank, our goal is to make life simpler and more secure for individuals, families and business owners.

Wisconsin Economic Development Corporation (WEDC)

eCIO

Crunchbase Website Twitter Facebook Linkedin

eCIO is an online platform designed to provide low-cost investment management solutions.

Wisconsin Economic Development Corporation (WEDC)

Blackhawk Bank

Crunchbase Website Twitter Facebook Linkedin

Blackhawk Bank provides various banking products and services in the United States.

Wisconsin Economic Development Corporation (WEDC)

Oconomowoc Bancshares

Crunchbase Website Twitter Facebook Linkedin

Oconomowoc Bancshares is a bank holding company that owns or controls one or more banks.

Wisconsin Economic Development Corporation (WEDC)

Advicent Solutions

Crunchbase Website Twitter Facebook Linkedin

Advicent is a provider of SaaS technology solutions for the financial advice and planning industry in the United States and Canada.

Wisconsin Economic Development Corporation (WEDC)

TermSync

Crunchbase Website Twitter Facebook Linkedin

TermSync, an accounts receivable automation platform, helps B2B companies bring a customer-centric approach to the post-sale relationship.

Wisconsin Economic Development Corporation (WEDC)

IGenFuels

Crunchbase Website Twitter Facebook Linkedin

IGenFuels provides a motor fuel excise tax software platform.

Wisconsin Economic Development Corporation (WEDC)

CountAbout

Crunchbase Website Twitter Facebook Linkedin

CountAbout designs and develops online personal financial management solutions.

Wisconsin Economic Development Corporation (WEDC)

American Family Insurance

Crunchbase Website Twitter Facebook Linkedin

American Family Insurance has given its customers peace of mind by making their insurance experience easy and convenient.

Wisconsin Economic Development Corporation (WEDC)

CUNA Mutual Group

Crunchbase Website Twitter Facebook Linkedin

CUNA Mutual Group is a mutual insurance company that offers a range of financial services to credit unions and their members.

Wisconsin Economic Development Corporation (WEDC)

Artisan Partners

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Artisan Partners is a global investment management firm.

Wisconsin Economic Development Corporation (WEDC)

Home Savings Bank

Crunchbase Website Twitter Facebook Linkedin

Home Savings Bank is an independent bank that helps build the financial and social well-being of customers, businesses, and nonprofits.

Wisconsin Economic Development Corporation (WEDC)

Greenwoods State Bank

Crunchbase Website Twitter Facebook Linkedin

Greenwoods State Bank is provides personal and business banking products and services.

Wisconsin Economic Development Corporation (WEDC)

Associated Bank

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Associated Bank offers deposit and loan products.

Wisconsin Economic Development Corporation (WEDC)

Acuity

Crunchbase Website Twitter Facebook Linkedin

Acuity is an insurance company that offers property and casualty insurance products for consumers and businesses in the United States.

Wisconsin Economic Development Corporation (WEDC)

PAI

Crunchbase Website Twitter Facebook Linkedin

PAI is a financial services company that offers financial services, 401(k) plans, and planning tools and retirement planning services.

Wisconsin Economic Development Corporation (WEDC)

The Retirement Advantage, Inc. (TRA)

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The Retirement Advantage, Inc. (TRA) is a retirement plan solutions provider in Wisconsin.

Wisconsin Economic Development Corporation (WEDC)

Working Capital for Community Needs

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Impact Investment in microfinance available for retail investors

Wisconsin Economic Development Corporation (WEDC)

A-Peer Holding Group

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A-Peer Holding Group is an American holding company.

Wisconsin Economic Development Corporation (WEDC)

Metavante Technologies, Inc

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Metavante Technologies develops banking and payments technologies for financial services firms and businesses worldwide.

Wisconsin Economic Development Corporation (WEDC)

Wayne Hummer Investments, a Wintrust Wealth Management Company

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Wayne Hummer Investments is an investment management company that offers investments, insurance, and retirement planning services.

Wisconsin Economic Development Corporation (WEDC)

Health Payment Systems, Inc.

Crunchbase Website Twitter Facebook Linkedin

Health Payment Systems, Inc. is a Wisconsin-based healthcare service provider.

Wisconsin Economic Development Corporation (WEDC)

Delta Defense

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Delta Defense provides marketing, operations and customer care services to the USCCA.

Wisconsin Economic Development Corporation (WEDC)

State Collection Service, Inc.

Crunchbase Website Twitter Facebook Linkedin

State Collection Service is a financial services company providing debt collection and financial services.

Wisconsin Economic Development Corporation (WEDC)

Johnson Financial Group

Crunchbase Website Twitter Facebook Linkedin

Johnson Financial Group is a provider of banking, wealth, and insurance products and services in Wisconsin and Arizona.

Wisconsin Economic Development Corporation (WEDC)

Wausau Financial Systems

Crunchbase Website Twitter Facebook Linkedin

WAUSAU is recognized for consistently delivering best-of-breed financial technology, services and solutions.

Wisconsin Economic Development Corporation (WEDC)

BizFilings

Crunchbase Website Twitter Facebook Linkedin

BizFilings provides rush business incorporation services to entrepreneurs.

Wisconsin Economic Development Corporation (WEDC)

First National Bank & Trust Company

Crunchbase Website Twitter Facebook Linkedin

First National Bank and Trust strives to provide people in Wisconsin and Illinois with sound advice and innovative, competitive financial.

Wisconsin Economic Development Corporation (WEDC)

MGIC

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MGIC is a private insurance company offering insurance on real estate mortgages.

Wisconsin Economic Development Corporation (WEDC)

First Bank Financial Centre (FBFC)

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First Bank Financial Centre is a banking firm that offers community banking services in the Southeast Wisconsin.

Wisconsin Economic Development Corporation (WEDC)

Farin Financial Risk Management

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Farin Financial Risk Management is a financial services consulting firm.

Wisconsin Economic Development Corporation (WEDC)

Jewelers Mutual

Crunchbase Website Twitter Facebook Linkedin

Jewelers Mutual is an insurance company that specializes in coverage for jewelry businesses in retail, custom design and manufacturing.

Wisconsin Economic Development Corporation (WEDC)

Vogel Consulting

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Vogel Consulting – Integrated, Tailored Family Office Services

Wisconsin Economic Development Corporation (WEDC)

EmPowerHR

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EmPowerHR is a human resources consulting and professional employer organization designing higher HR programs for its clients.

Wisconsin Economic Development Corporation (WEDC)

Peoples State Bank

Crunchbase Website Twitter Facebook Linkedin

Peoples State Bank is a personal and business bank based in Wisconsin.

Wisconsin Economic Development Corporation (WEDC)

Crabel Capital Management

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Crabel Capital Management is a financial services company offering investment management and advisory services.

Wisconsin Economic Development Corporation (WEDC)

NaviPlan

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NaviPlan is an industry financial planning and FinTech software provider.

Wisconsin Economic Development Corporation (WEDC)

Connexus Credit Union

Crunchbase Website Twitter Facebook Linkedin

Connexus Credit Union provides accounting, financial, banking, loan, savings and credit services.

Wisconsin Economic Development Corporation (WEDC)

WISC Partners

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WISC Partners provides Strategic Operating Capital to entrepreneurs who have the potential to build great companies.

Wisconsin Economic Development Corporation (WEDC)

Verve

Crunchbase Website Twitter Facebook Linkedin

Verve is a Credit Union provides financial products and services.

Wisconsin Economic Development Corporation (WEDC)

Special Opportunities Fund Inc

Crunchbase Website Twitter Facebook Linkedin

Special Opportunities Fund Inc is a closed-end diversified management investment company investing in discounted closed-end funds.

Wisconsin Economic Development Corporation (WEDC)

North Shore Bank

Crunchbase Website Twitter Facebook Linkedin

North Shore Bank provides banking services.

Wisconsin Economic Development Corporation (WEDC)

IncredibleBank

Crunchbase Website Twitter Facebook Linkedin

Incredible Bank specializes in personal and business banking, loans and insurance services.

Wisconsin Economic Development Corporation (WEDC)

Direxion Investments

Crunchbase Website Twitter Facebook Linkedin

Direxion Investments is a privately owned investment manager. It provides its services to financial advisors, individual investors.

Wisconsin Economic Development Corporation (WEDC)

Bank Mutual Corp

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Bank Mutual is the federally chartered banks.

Wisconsin Economic Development Corporation (WEDC)

SVA Financial Group

Crunchbase Website Twitter Facebook Linkedin

SVA Financial Group is an accounting, technology consulting and wealth management firm.

Wisconsin Economic Development Corporation (WEDC)

National Exchange Bank & Trust

Crunchbase Website Twitter Facebook Linkedin

National Exchange Bank & Trust is a bank serving residents throughout Wisconsin.

Wisconsin Economic Development Corporation (WEDC)

West Bend Mutual Insurance

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West Bend Mutual Insurance is an innovative insurance products.

Wisconsin Economic Development Corporation (WEDC)

Waterstone Mortgage Corporation

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Waterstone Mortgage Corporation is a premier residential mortgage lender.

Wisconsin Economic Development Corporation (WEDC)

Park Bank – Madison

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Park Bank is a banking firm that offers banking services in Park Street, Middleton and Verona.

Wisconsin Economic Development Corporation (WEDC)

CapSpecialty

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CapSpecialty a full inventory of specialty lines, including commercial property, casualty, fidelity, surety and professional lines.

Wisconsin Economic Development Corporation (WEDC)

Aqua Finance, Inc.

Crunchbase Website Twitter Facebook Linkedin

Aqua Finance, Inc. is a financial services firm headquartered in Wisconsin.

Wisconsin Economic Development Corporation (WEDC)

RetireCo

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RetireCo offers consumers a new way to compare and buy insurance products and services.

Wisconsin Economic Development Corporation (WEDC)

First National Community Bank

Crunchbase Website Twitter Facebook Linkedin

First National Community Bank is a financial services company serves with consumer banking, mortgages, and commercial banking services.

Wisconsin Economic Development Corporation (WEDC)

Mortgagebot

Crunchbase Website Twitter Facebook Linkedin

Mortgagebot is now D and H and they provide financial institutions with software to facilitate mortgage application process.

Wisconsin Economic Development Corporation (WEDC)

Baylake Bank

Crunchbase Website Twitter Facebook Linkedin

Baylake Bank is a Wisconsin based full-service financial institution that provides professional guidance.

Wisconsin Economic Development Corporation (WEDC)

Popmoney

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Send money securely from your bank account to just about anyone with an email or mobile number.

Wisconsin Economic Development Corporation (WEDC)

Marine Credit Union

Crunchbase Website Twitter Facebook Linkedin

Marine Credit Union is built on the strong belief that members are more than a credit score and committed to providing financial services.

Wisconsin Economic Development Corporation (WEDC)

Cleary Gull Inc.

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Cleary Gull’s original focus was research, sales, and trading for institutions.

Wisconsin Economic Development Corporation (WEDC)

UMB Fund Services

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UMB Fund Services is a financial services company that provides mutual fund services and alternative investment services.

Wisconsin Economic Development Corporation (WEDC)

U.S. Bancorp Fund Services

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U.S. Bancorp Fund Services, LLC provides single-source solutions to support a variety of investment strategies and products.

Wisconsin Economic Development Corporation (WEDC)

Benesyst, A TASC Company

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Benesyst is a human resources company that offers benefits outsourcing administration services.

Wisconsin Economic Development Corporation (WEDC)

GSF Mortgage

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GSF Mortgage is a full-service mortgage lender.

Wisconsin Economic Development Corporation (WEDC)

European Money Markets Institute

Crunchbase Website Twitter Facebook Linkedin

European Money Markets Institute is an international non-for-profit association.

Wisconsin Economic Development Corporation (WEDC)

Community State Bank

Crunchbase Website Twitter Facebook Linkedin

Community State Bank is a financial services company offering mobile banking, mortgage lending, and personal banking services.

Wisconsin Economic Development Corporation (WEDC)

Horicon Bank

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Horicon Bank is a financial services company located in Horicon.

Wisconsin Economic Development Corporation (WEDC)

Altra Federal Credit Union

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Altra Federal Credit Union is a financial cooperative for all kinds of financial and banking services.

Wisconsin Economic Development Corporation (WEDC)

Robert W. Baird’s Baird Funds

Crunchbase Website Twitter Facebook Linkedin

Baird Funds is doing investment management business with institutional and individual investors with more than $28 billion in assets.

Wisconsin Economic Development Corporation (WEDC)

Blackthorne Capital Management

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Blackthorne Capital Management is a market research company that expertise in data investment with return trading strategies and analytics.

Wisconsin Economic Development Corporation (WEDC)

Auxiant

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Auxiant is an insurance company offering cost-control and health management services.

Wisconsin Economic Development Corporation (WEDC)

Summit Credit Union

Crunchbase Website Twitter Facebook Linkedin

Summit Credit Union is a credit union that provides banking services to members.

Wisconsin Economic Development Corporation (WEDC)

American Appraisal

Crunchbase Website Twitter Facebook Linkedin

A leading valuation and related advisory services firm that provides expertise in all classifications of tangible and intangible assets.

Wisconsin Economic Development Corporation (WEDC)

SECURA Insurance

Crunchbase Website Twitter Facebook Linkedin

SECURA Insurance is a mutual insurance company.

Wisconsin Economic Development Corporation (WEDC)

UW Credit Union

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UW Credit Union is a provider of a full range of consumer financial services.

Wisconsin Economic Development Corporation (WEDC)

Annex Wealth Management

Crunchbase Website Twitter Facebook Linkedin

Annex is an investment advisor that serving the complete financial needs of family, individual and business clients.

Wisconsin Economic Development Corporation (WEDC)

Citizens State Bank

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Citizens State Bank has been serving the Clayton, Wisconsin area since 1907.

Wisconsin Economic Development Corporation (WEDC)

Tri City National Bank

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Tri City National Bank is a banking firm that offers a debit card, online bill pay, mortgage, and auto loan services.

Wisconsin Economic Development Corporation (WEDC)

Financial Institution Products Corporation

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FIPCO its reputation as a trusted leader in form sets, credit and deposit software suites, staff training and compliance management.

Wisconsin Economic Development Corporation (WEDC)

Krause Financial Services

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Krause Financial Services offers crisis Medicaid case analysis, valuation of non-compliant annuities and long term care insurance advice.

Wisconsin Economic Development Corporation (WEDC)

iStream Financial Services

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iStream Financial Services is a financial services company specializing in payment and transaction processing services.

Wisconsin Economic Development Corporation (WEDC)

Ixonia Bank

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Ixonia Bank is a bank specializing in personal checking, savings, and loan services.

Wisconsin Economic Development Corporation (WEDC)

Novus Home Mortgage

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Novus Home Mortgage creating a simpler, more efficient and more transparent mortgage process.

Wisconsin Economic Development Corporation (WEDC)

Sequoir

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Sequoir is a financial technology firm providing Bitcoin trading APIs to power banks, credit unions, fintech, and the Web 3.0.

Wisconsin Economic Development Corporation (WEDC)

OwnersEdge

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OwnersEdge is an ESOP holding company that strives to invest in and build sustainable companies throughout the Midwest.

Wisconsin Economic Development Corporation (WEDC)

WaterStone Bank

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WaterStone Bank is a bank offering wealth management, business loans, and lines of credit services.

Wisconsin Economic Development Corporation (WEDC)

Michael Best & Friedrich LLP

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Michael Best & Friedrich is a company that specializes in banking and financial services.

Wisconsin Economic Development Corporation (WEDC)

My Payment Network

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My Payment Network delivers online payment services to schools, businesses and associations.

Wisconsin Economic Development Corporation (WEDC)

Bank First

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Bank First is a community bank focused on providing innovative products and services.

Wisconsin Economic Development Corporation (WEDC)

La Macchia Group

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La Macchia Group is an architecture & planning firm specializing in financial designing and facility planning services.

Wisconsin Economic Development Corporation (WEDC)

Dairy State Bank

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Dairy State Bank offers financial services like mortgage, loans and online banking.

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