101 Best New York City Lifestyle Companies and Startups

July 24, 2021
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This article showcases our top picks for the best New York City based Lifestyle companies. These startups and companies are taking a variety of approaches to innovating the Lifestyle industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

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Top New York City Lifestyle Startups

Data sourced from Crunchbase and SemRush.

Casper

Casper

Crunchbase Website Twitter Facebook Linkedin

Casper is a sleep startup that launches a comfortable mattress sold directly to consumers, eliminating commission ­driven, inflated prices.

Bustle Digital Group

Bustle Digital Group

Crunchbase Website Twitter Facebook Linkedin

Bustle Digital Group is a news, entertainment, lifestyle and fashion website that caters to women.

Bustle Digital Group

Harry’s

Crunchbase Website Twitter Facebook Linkedin

Harry is a developer of an online platform used to sell shaving equipment and accessories for men.

Bustle Digital Group

Away

Crunchbase Website Twitter Facebook Linkedin

Away is a modern travel and lifestyle brand designed with thoughtful features that solve real travel problems

Bustle Digital Group

Ephemeral Tattoos

Crunchbase Website Twitter Facebook Linkedin

Ephemeral Tattoos is a made-to-fade tattoo creating a world of limitless self-expression, where everybody is a canvas.

Bustle Digital Group

Bombas

Crunchbase Website Twitter Facebook Linkedin

Bombas is a comfort-focused apparel brand with a mission to help those in need. One Purchased = One Donated.

Bustle Digital Group

Pattern

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Pattern is a family of brands that inspire to learn, explore, and lay the foundation for a more present life.

Bustle Digital Group

Billie

Crunchbase Website Twitter Facebook Linkedin

Billie is a wellness company that offers shaving supplies and body products.

Bustle Digital Group

Life House

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Life House is creating a network of lifestyle hotels to make travel more meaningful and affordable, through a software-enabled platform.

Bustle Digital Group

Fab

Crunchbase Website Twitter Facebook Linkedin

Fab sells everyday design products online.

Bustle Digital Group

Refinery29

Crunchbase Website Twitter Facebook Linkedin

Refinery29 is a digital media and entertainment company dedicated to inspiring young women to live an informed and well-rounded life.

Bustle Digital Group

Playbook

Crunchbase Website Twitter Facebook Linkedin

Playbook is a mobile marketplace where instructors in health, fitness, and athletics upload their content and generate significant revenue.

Bustle Digital Group

M3 Ventures

Crunchbase Website Twitter Facebook Linkedin

M3 Ventures is a strategic investment partner to visionary founders in the fashion, lifestyle and wellness spaces.

Bustle Digital Group

Thinx

Crunchbase Website Twitter Facebook Linkedin

A healthier world through sustainable solutions to menstruation and incontinence.

Bustle Digital Group

Untuckit

Crunchbase Website Twitter Facebook Linkedin

Untuckit is a New York City-based direct-to-consumer apparel brand.

Bustle Digital Group

Bespoke Post

Crunchbase Website Twitter Facebook Linkedin

Goods and guidance, delivered in a monthly box of awesome – plus a full shop of uniquely cool products.

Bustle Digital Group

Revlon

Crunchbase Website Twitter Facebook Linkedin

Revlon is a provider of cosmetics, hair color, fragrances, skincare, and beauty care products.

Bustle Digital Group

MIRROR

Crunchbase Website Twitter Facebook Linkedin

Mirror is a connected fitness system that streams live and on-demand classes to users in-home through a sleek responsive display.

Bustle Digital Group

Complex

Crunchbase Website Twitter Facebook Linkedin

Complex is an online magazine that features articles about music, styles, pop culture, sports, and sneakers.

Bustle Digital Group

Gilt Groupe

Crunchbase Website Twitter Facebook Linkedin

Gilt Groupe provides a shopping website that includes fashion for women, men, and children; home decor and unique activities.

Bustle Digital Group

Tamara Mellon

Crunchbase Website Twitter Facebook Linkedin

Tamara Mellon offers apparel and accessories for women.

Bustle Digital Group

L2

Crunchbase Website Twitter Facebook Linkedin

L2 is a digital innovation company providing research, curated events and targeted consulting engagements for brands.

Bustle Digital Group

Eloquii

Crunchbase Website Twitter Facebook Linkedin

Eloquii offers an online plus size clothing store featuring women’s plus size fashion, clothes, and accessories.

Bustle Digital Group

Helix Sleep

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Bringing customization to the sleep category by offering personalized, made to order mattresses at value driven prices.

Bustle Digital Group

Hill House Home

Crunchbase Website Twitter Facebook Linkedin

A lifestyle brand for the bed and the home

Bustle Digital Group

BABOON TO THE MOON

Crunchbase Website Twitter Facebook Linkedin

BABOON is a manufacturing that provides highest-grade materials for adventure essentials.

Bustle Digital Group

Sanctuary

Crunchbase Website Twitter Facebook Linkedin

Sanctuary is a mystical products and services company that provides illuminating experiences to millennials.

Bustle Digital Group

Universal Standard

Crunchbase Website Twitter Facebook Linkedin

Universal Standard is a operator of an online platform to break the fashion stereotypes and provide women’s clothing.

Bustle Digital Group

Wishi

Crunchbase Website Twitter Facebook Linkedin

Wishi operator of an online community of stylists designed to give people confidence of professional styling.

Bustle Digital Group

Dormify

Crunchbase Website Twitter Facebook Linkedin

Dormify is a direct-to-consumer, e-commerce, and retail brand that creates bedding and decor items specifically designed for small spaces.

Bustle Digital Group

HelloRelish

Crunchbase Website Twitter Facebook Linkedin

HelloRelish is a relationship wellness app that delivers personalized plan to rebuild your relationships.

Bustle Digital Group

KIDBOX

Crunchbase Website Twitter Facebook Linkedin

KIDBOX delivers personalized experiences through curated premiere brands with an easy and fun way for parents and kids to shop from home.

Bustle Digital Group

Thrillist Media Group

Crunchbase Website Twitter Facebook Linkedin

Thrillist Media Group is obsessed with helping guys live fun lives and reaches over 9 million of them across the globe, every single day.

Bustle Digital Group

ERA Timepieces

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ERA Timepieces makes tourbillon watches and other luxury-grade products.

Bustle Digital Group

Hatch Collection

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A collection of chic, timeless and comfortable wardrobe essentials to wear before, during and after pregnancy

Bustle Digital Group

PureWow

Crunchbase Website Twitter Facebook Linkedin

PureWow is a digital media company that specializes in women’s lifestyle content, covering fashion, beauty, tech, recipes, health & more.

Bustle Digital Group

Habitas

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Habitas is a global hospitality group created by a diverse community of people seeking human connection.

Bustle Digital Group

What Goes Around Comes Around

Crunchbase Website Twitter Facebook Linkedin

What Goes Around Comes Around (WGACA) has been the leading purveyor of authentic luxury vintage goods.

Bustle Digital Group

HealthiNation

Crunchbase Website Twitter Facebook Linkedin

HealthiNation is an online media company providing health and lifestyle videos made by physicians and health experts.

Bustle Digital Group

SANDOW

Crunchbase Website Twitter Facebook Linkedin

Integrated media and technology platform for design and luxury industries

Bustle Digital Group

Standard Dose

Crunchbase Website Twitter Facebook Linkedin

Setting the standard for holistic wellness through plants and experience

Bustle Digital Group

Goby

Crunchbase Website Twitter Facebook Linkedin

Premium oral care, maximum convenience, all at a fraction of the price of the competition

Bustle Digital Group

With Clarity

Crunchbase Website Twitter Facebook Linkedin

With Clarity is the only online, direct to consumer home try-on engagement ring company.

Bustle Digital Group

Xcel Brands

Crunchbase Website Twitter Facebook Linkedin

Xcel Brands is a brand management and media company engaged in the design, production, licensing, marketing, and direct-to-consumer.

Bustle Digital Group

Extend Fertility

Crunchbase Website Twitter Facebook Linkedin

Extend Fertility offers premier egg freezing services in New York City.

Bustle Digital Group

Hatch

Crunchbase Website Twitter Facebook Linkedin

Hatch is a staffing agency that helps businesses find the right person for their listed jobs.

Bustle Digital Group

AHAlife

Crunchbase Website Twitter Facebook Linkedin

AHAlife is a fashion-based e-commerce platform connecting designers, brands, and publishers to individuals.

Bustle Digital Group

Nude Barre

Crunchbase Website Twitter Facebook Linkedin

Nude Barre Durable enough for active women & stylish enough for everyday fashion.

Bustle Digital Group

Into The Gloss

Crunchbase Website Twitter Facebook Linkedin

Into The Gloss is a website that features insights, trade secrets and inspiration shared by stylists, models, editors and other specialists.

Bustle Digital Group

HOLDEN

Crunchbase Website Twitter Facebook Linkedin

Custom wedding rings for the modern couple.

Bustle Digital Group

CONBODY

Crunchbase Website Twitter Facebook Linkedin

ConBody is a prison style bootcamp that hires formally incarcerated individuals to teach fitness classes.

Bustle Digital Group

StyleCaster

Crunchbase Website Twitter Facebook Linkedin

StyleCaster is a digital media and technology platform enabling users to share fashion, beauty and lifestyle-related topics.

Bustle Digital Group

Poshly

Crunchbase Website Twitter Facebook Linkedin

Poshly is the consumer intelligence company that specializes in the fields of internet, data, consumer packaged goods, and technology.

Bustle Digital Group

TRENCH

Crunchbase Website Twitter Facebook Linkedin

Trench enables women to enjoy an infinite wardrobe without opening their wallets.

Bustle Digital Group

Kevyn Aucoin Beauty

Crunchbase Website Twitter Facebook Linkedin

Kevyn Aucoin Beauty is a cosmetic company that offers beauty and makeup products for women.

Bustle Digital Group

StyleBlazer

Crunchbase Website Twitter Facebook Linkedin

StyleBlazer is a progressive news site geared towards edgy, style-driven women across the globe.

Bustle Digital Group

IL MAKIAGE

Crunchbase Website Twitter Facebook Linkedin

IL MAKIAGE is a New York based, tech-driven prestige beauty brand that is shifting millions of customers to shopping for beauty online.

Bustle Digital Group

RUNWAY BUY

Crunchbase Website Twitter Facebook Linkedin

RUNWAY BUY is a global technology company based in New York, NY. We specialize in interactive video streaming.

Bustle Digital Group

LookBooker

Crunchbase Website Twitter Facebook Linkedin

LookBooker is an online booking aggregator for the hair and beauty industry.

Bustle Digital Group

Caeden

Crunchbase Website Twitter Facebook Linkedin

Caeden is a startup focused on the intersection of fashion, wearable technology, and mobile applications, based in Soho, New York.

Bustle Digital Group

Koio

Crunchbase Website Twitter Facebook Linkedin

Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies.

Bustle Digital Group

INKHUNTER

Crunchbase Website Twitter Facebook Linkedin

Augmented Reality mobile app to try and buy tattoos

Bustle Digital Group

The Folklore

Crunchbase Website Twitter Facebook Linkedin

E-Commerce and Wholesale Distribution Company for High-End African Designer Brands

Bustle Digital Group

basno

Crunchbase Website Twitter Facebook Linkedin

Basno is a web platform that allows organizations and individuals to create and collect digital badges.

Bustle Digital Group

CREATETHE GROUP

Crunchbase Website Twitter Facebook Linkedin

CREATETHE GROUP provides services to architect, power and scale global digital businesses.

Bustle Digital Group

Vaunte

Crunchbase Website Twitter Facebook Linkedin

Vaunte is a social commerce site enabling people to shop and stalk fashion closets of socialites, stylists, editors, models and celebrities.

Bustle Digital Group

Sobro

Crunchbase Website Twitter Facebook Linkedin

It offers innovative furnishings for the home designed to keep you connected to life – today and tomorrow.

Bustle Digital Group

Jop

Crunchbase Website Twitter Facebook Linkedin

Jop is a lifestyle app connecting independent service pros to customers nearby. Whatever you need, help comes right to your doorstep.

Bustle Digital Group

Bespoke Global

Crunchbase Website Twitter Facebook Linkedin

Bespoke Global is a global e-commerce brand for made-to-order luxury home and lifestyle products.

Bustle Digital Group

delivery.com

Crunchbase Website Twitter Facebook Linkedin

delivery.com offers an online platform that enables its users to connect and buy from restaurants, groceries, liquor stores, and more.

Bustle Digital Group

Kanvas Labs

Crunchbase Website Twitter Facebook Linkedin

Kanvas Labs is building a mobile platform that allows its users to create micro-social networks around real world experiences.

Bustle Digital Group

BeautyBooked

Crunchbase Website Twitter Facebook Linkedin

BeautyBooked provides users with 24/7 access to top salons and spas.

Bustle Digital Group

Bloomingdale’s

Crunchbase Website Twitter Facebook Linkedin

Bloomingdale’s operates a chain of department stores that offers clothing, shoes, handbags, wallets, and accessories for men and women.

Bustle Digital Group

DreamDry

Crunchbase Website Twitter Facebook Linkedin

At DreamDry, we believe that every day should be glamorous. And it all starts with your hair.

Bustle Digital Group

Estee Lauder Companies

Crunchbase Website Twitter Facebook Linkedin

Estee Lauder Companies is a manufacturer and marketer of skincare products, makeup, perfumes and hair care products.

Bustle Digital Group

Just Salad

Crunchbase Website Twitter Facebook Linkedin

We make healthy happen by serving deliciously nutritious food that inspires a well-balanced, wholesome lifestyle.

Bustle Digital Group

Groupe

Crunchbase Website Twitter Facebook Linkedin

The traditional model for the fashion industry is broken, with no real support for its emerging artists.

Bustle Digital Group

Wolf+Friends

Crunchbase Website Twitter Facebook Linkedin

The Community + Lifestyle App For Moms Raising Children With Special Needs

Bustle Digital Group

Equinox Fitness

Crunchbase Website Twitter Facebook Linkedin

Equinox Fitness is an American luxury fitness company with its national headquarters in New York.

Bustle Digital Group

Go Try It On

Crunchbase Website Twitter Facebook Linkedin

Go Try it On is a smartphone app that allows users to share fashion-related content and create a shopping list of products.

Bustle Digital Group

The Ride

Crunchbase Website Twitter Facebook Linkedin

The Ride is a provider of entertainment and tour experiences intended to deliver an immersive multimedia adventure while viewing cities.

Bustle Digital Group

Tory Burch

Crunchbase Website Twitter Facebook Linkedin

Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its CEO and designer, Tory Burch.

Bustle Digital Group

Karma the Game of Destiny

Crunchbase Website Twitter Facebook Linkedin

Karma the Game of Destiny is an internet company that specializes in the fields of augmented reality, dating, and virtual reality.

Bustle Digital Group

Ralph Lauren Corporation

Crunchbase Website Twitter Facebook Linkedin

Ralph Lauren Corporation works for the design, marketing and distribution of premium lifestyle products.

Bustle Digital Group

Brooks Brothers

Crunchbase Website Twitter Facebook Linkedin

Brooks Brothers is offering stylish modern clothing and fresh takes on heritage designs for men, women, and kids.

Bustle Digital Group

MM.LaFleur

Crunchbase Website Twitter Facebook Linkedin

MM.LaFleur is a fast-growing professional womenswear company.

Bustle Digital Group

MIKA

Crunchbase Website Twitter Facebook Linkedin

MIKA is a provider of complete looks curated by expert stylists from the best brands.

Bustle Digital Group

XO Group, Inc.

Crunchbase Website Twitter Facebook Linkedin

XO Group helps people navigate and truly enjoy life’s biggest moments together with its brands The Knot, The Nest, The Bump and GigMasters.

Bustle Digital Group

BoxVentures

Crunchbase Website Twitter Facebook Linkedin

BoxVentures is an e-commerce company offering a variety of subscription services to directly deliver consumer products.

Bustle Digital Group

Deepclass

Crunchbase Website Twitter Facebook Linkedin

Deepclass is a luxury e-commerce platform that uses social curation for antique products such as furniture, fine art and jewelry.

Bustle Digital Group

Rebecca Minkoff

Crunchbase Website Twitter Facebook Linkedin

Rebecca Minkoff is an online store that offers luxury handbags, accessories, footwear, and apparel.

Bustle Digital Group

Tommy John

Crunchbase Website Twitter Facebook Linkedin

Tommy John was born from the desire to fix men’s underwear. Smart design and fabrics mean no more yam-yanking.

Bustle Digital Group

The Helm

Crunchbase Website Twitter Facebook Linkedin

The Helm is a lifestyle brand committed to elevating and investing in female entrepreneurs

Bustle Digital Group

MyDROBE

Crunchbase Website Twitter Facebook Linkedin

MyDROBE is a personalized recommendations engine that suggests products to buy, outfits to wear, and people to follow.

Bustle Digital Group

All Beauty

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All Beauty is a skincare drink formulated to help hydrate and nourish you skin.

Bustle Digital Group

FILS UNIQUE

Crunchbase Website Twitter Facebook Linkedin

Fils Unique creates unique handcrafted jewelry and objects

Bustle Digital Group

Hello La Mode

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Hello La Mode offers an online marketplace that enables its users to find, buy, and sell used clothing, and accessories.

Bustle Digital Group

Lalo

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Lalo is a modern baby and toddler brand built for today’s families.

Bustle Digital Group

The Fashion Jungle Inc.

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Fashion Jungle is a marketplace that connects tourists and residents with local stores and fashion experts.

Bustle Digital Group

Berkley Networks

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Berkley Networks provides online shopping solutions for customers to write comments about products and services.

Bustle Digital Group

Beautini

Crunchbase Website Twitter Facebook Linkedin

Beautini is a luxury on-demand beauty service company that provides a fun and enjoyable experience to groups of women.

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