This article showcases our top picks for the best New York City based Lifestyle companies. These startups and companies are taking a variety of approaches to innovating the Lifestyle industry, but are all exceptional companies well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.
We selected these startups and companies for exceptional performance in one of these categories:
- Innovation
- Innovative ideas
- Innovative route to market
- Innovative product
- Growth
- Exceptional growth
- Exceptional growth strategy
- Management
- Societal impact
[adace-ad id=”7108″]
Top New York City Lifestyle Startups
Data sourced from Crunchbase and SemRush.
Casper
Crunchbase Website Twitter Facebook Linkedin
Casper is a sleep startup that launches a comfortable mattress sold directly to consumers, eliminating commission driven, inflated prices.
Bustle Digital Group
Crunchbase Website Twitter Facebook Linkedin
Bustle Digital Group is a news, entertainment, lifestyle and fashion website that caters to women.
Harry’s
Crunchbase Website Twitter Facebook Linkedin
Harry is a developer of an online platform used to sell shaving equipment and accessories for men.
Away
Crunchbase Website Twitter Facebook Linkedin
Away is a modern travel and lifestyle brand designed with thoughtful features that solve real travel problems
Ephemeral Tattoos
Crunchbase Website Twitter Facebook Linkedin
Ephemeral Tattoos is a made-to-fade tattoo creating a world of limitless self-expression, where everybody is a canvas.
Bombas
Crunchbase Website Twitter Facebook Linkedin
Bombas is a comfort-focused apparel brand with a mission to help those in need. One Purchased = One Donated.
Pattern
Crunchbase Website Twitter Facebook Linkedin
Pattern is a family of brands that inspire to learn, explore, and lay the foundation for a more present life.
Billie
Crunchbase Website Twitter Facebook Linkedin
Billie is a wellness company that offers shaving supplies and body products.
Life House
Crunchbase Website Twitter Facebook Linkedin
Life House is creating a network of lifestyle hotels to make travel more meaningful and affordable, through a software-enabled platform.
Refinery29
Crunchbase Website Twitter Facebook Linkedin
Refinery29 is a digital media and entertainment company dedicated to inspiring young women to live an informed and well-rounded life.
Playbook
Crunchbase Website Twitter Facebook Linkedin
Playbook is a mobile marketplace where instructors in health, fitness, and athletics upload their content and generate significant revenue.
M3 Ventures
Crunchbase Website Twitter Facebook Linkedin
M3 Ventures is a strategic investment partner to visionary founders in the fashion, lifestyle and wellness spaces.
Thinx
Crunchbase Website Twitter Facebook Linkedin
A healthier world through sustainable solutions to menstruation and incontinence.
Untuckit
Crunchbase Website Twitter Facebook Linkedin
Untuckit is a New York City-based direct-to-consumer apparel brand.
Bespoke Post
Crunchbase Website Twitter Facebook Linkedin
Goods and guidance, delivered in a monthly box of awesome – plus a full shop of uniquely cool products.
Revlon
Crunchbase Website Twitter Facebook Linkedin
Revlon is a provider of cosmetics, hair color, fragrances, skincare, and beauty care products.
MIRROR
Crunchbase Website Twitter Facebook Linkedin
Mirror is a connected fitness system that streams live and on-demand classes to users in-home through a sleek responsive display.
Complex
Crunchbase Website Twitter Facebook Linkedin
Complex is an online magazine that features articles about music, styles, pop culture, sports, and sneakers.
Gilt Groupe
Crunchbase Website Twitter Facebook Linkedin
Gilt Groupe provides a shopping website that includes fashion for women, men, and children; home decor and unique activities.
Tamara Mellon
Crunchbase Website Twitter Facebook Linkedin
Tamara Mellon offers apparel and accessories for women.
L2
Crunchbase Website Twitter Facebook Linkedin
L2 is a digital innovation company providing research, curated events and targeted consulting engagements for brands.
Eloquii
Crunchbase Website Twitter Facebook Linkedin
Eloquii offers an online plus size clothing store featuring women’s plus size fashion, clothes, and accessories.
Helix Sleep
Crunchbase Website Twitter Facebook Linkedin
Bringing customization to the sleep category by offering personalized, made to order mattresses at value driven prices.
Hill House Home
Crunchbase Website Twitter Facebook Linkedin
A lifestyle brand for the bed and the home
BABOON TO THE MOON
Crunchbase Website Twitter Facebook Linkedin
BABOON is a manufacturing that provides highest-grade materials for adventure essentials.
Sanctuary
Crunchbase Website Twitter Facebook Linkedin
Sanctuary is a mystical products and services company that provides illuminating experiences to millennials.
Universal Standard
Crunchbase Website Twitter Facebook Linkedin
Universal Standard is a operator of an online platform to break the fashion stereotypes and provide women’s clothing.
Wishi
Crunchbase Website Twitter Facebook Linkedin
Wishi operator of an online community of stylists designed to give people confidence of professional styling.
Dormify
Crunchbase Website Twitter Facebook Linkedin
Dormify is a direct-to-consumer, e-commerce, and retail brand that creates bedding and decor items specifically designed for small spaces.
HelloRelish
Crunchbase Website Twitter Facebook Linkedin
HelloRelish is a relationship wellness app that delivers personalized plan to rebuild your relationships.
KIDBOX
Crunchbase Website Twitter Facebook Linkedin
KIDBOX delivers personalized experiences through curated premiere brands with an easy and fun way for parents and kids to shop from home.
Thrillist Media Group
Crunchbase Website Twitter Facebook Linkedin
Thrillist Media Group is obsessed with helping guys live fun lives and reaches over 9 million of them across the globe, every single day.
ERA Timepieces
Crunchbase Website Twitter Facebook Linkedin
ERA Timepieces makes tourbillon watches and other luxury-grade products.
Hatch Collection
Crunchbase Website Twitter Facebook Linkedin
A collection of chic, timeless and comfortable wardrobe essentials to wear before, during and after pregnancy
PureWow
Crunchbase Website Twitter Facebook Linkedin
PureWow is a digital media company that specializes in women’s lifestyle content, covering fashion, beauty, tech, recipes, health & more.
Habitas
Crunchbase Website Twitter Facebook Linkedin
Habitas is a global hospitality group created by a diverse community of people seeking human connection.
What Goes Around Comes Around
Crunchbase Website Twitter Facebook Linkedin
What Goes Around Comes Around (WGACA) has been the leading purveyor of authentic luxury vintage goods.
HealthiNation
Crunchbase Website Twitter Facebook Linkedin
HealthiNation is an online media company providing health and lifestyle videos made by physicians and health experts.
SANDOW
Crunchbase Website Twitter Facebook Linkedin
Integrated media and technology platform for design and luxury industries
Standard Dose
Crunchbase Website Twitter Facebook Linkedin
Setting the standard for holistic wellness through plants and experience
Goby
Crunchbase Website Twitter Facebook Linkedin
Premium oral care, maximum convenience, all at a fraction of the price of the competition
With Clarity
Crunchbase Website Twitter Facebook Linkedin
With Clarity is the only online, direct to consumer home try-on engagement ring company.
Xcel Brands
Crunchbase Website Twitter Facebook Linkedin
Xcel Brands is a brand management and media company engaged in the design, production, licensing, marketing, and direct-to-consumer.
Extend Fertility
Crunchbase Website Twitter Facebook Linkedin
Extend Fertility offers premier egg freezing services in New York City.
Hatch
Crunchbase Website Twitter Facebook Linkedin
Hatch is a staffing agency that helps businesses find the right person for their listed jobs.
AHAlife
Crunchbase Website Twitter Facebook Linkedin
AHAlife is a fashion-based e-commerce platform connecting designers, brands, and publishers to individuals.
Nude Barre
Crunchbase Website Twitter Facebook Linkedin
Nude Barre Durable enough for active women & stylish enough for everyday fashion.
Into The Gloss
Crunchbase Website Twitter Facebook Linkedin
Into The Gloss is a website that features insights, trade secrets and inspiration shared by stylists, models, editors and other specialists.
CONBODY
Crunchbase Website Twitter Facebook Linkedin
ConBody is a prison style bootcamp that hires formally incarcerated individuals to teach fitness classes.
StyleCaster
Crunchbase Website Twitter Facebook Linkedin
StyleCaster is a digital media and technology platform enabling users to share fashion, beauty and lifestyle-related topics.
Poshly
Crunchbase Website Twitter Facebook Linkedin
Poshly is the consumer intelligence company that specializes in the fields of internet, data, consumer packaged goods, and technology.
TRENCH
Crunchbase Website Twitter Facebook Linkedin
Trench enables women to enjoy an infinite wardrobe without opening their wallets.
Kevyn Aucoin Beauty
Crunchbase Website Twitter Facebook Linkedin
Kevyn Aucoin Beauty is a cosmetic company that offers beauty and makeup products for women.
StyleBlazer
Crunchbase Website Twitter Facebook Linkedin
StyleBlazer is a progressive news site geared towards edgy, style-driven women across the globe.
IL MAKIAGE
Crunchbase Website Twitter Facebook Linkedin
IL MAKIAGE is a New York based, tech-driven prestige beauty brand that is shifting millions of customers to shopping for beauty online.
RUNWAY BUY
Crunchbase Website Twitter Facebook Linkedin
RUNWAY BUY is a global technology company based in New York, NY. We specialize in interactive video streaming.
LookBooker
Crunchbase Website Twitter Facebook Linkedin
LookBooker is an online booking aggregator for the hair and beauty industry.
Caeden
Crunchbase Website Twitter Facebook Linkedin
Caeden is a startup focused on the intersection of fashion, wearable technology, and mobile applications, based in Soho, New York.
Koio
Crunchbase Website Twitter Facebook Linkedin
Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies.
INKHUNTER
Crunchbase Website Twitter Facebook Linkedin
Augmented Reality mobile app to try and buy tattoos
The Folklore
Crunchbase Website Twitter Facebook Linkedin
E-Commerce and Wholesale Distribution Company for High-End African Designer Brands
basno
Crunchbase Website Twitter Facebook Linkedin
Basno is a web platform that allows organizations and individuals to create and collect digital badges.
CREATETHE GROUP
Crunchbase Website Twitter Facebook Linkedin
CREATETHE GROUP provides services to architect, power and scale global digital businesses.
Vaunte
Crunchbase Website Twitter Facebook Linkedin
Vaunte is a social commerce site enabling people to shop and stalk fashion closets of socialites, stylists, editors, models and celebrities.
Sobro
Crunchbase Website Twitter Facebook Linkedin
It offers innovative furnishings for the home designed to keep you connected to life – today and tomorrow.
Jop
Crunchbase Website Twitter Facebook Linkedin
Jop is a lifestyle app connecting independent service pros to customers nearby. Whatever you need, help comes right to your doorstep.
Bespoke Global
Crunchbase Website Twitter Facebook Linkedin
Bespoke Global is a global e-commerce brand for made-to-order luxury home and lifestyle products.
delivery.com
Crunchbase Website Twitter Facebook Linkedin
delivery.com offers an online platform that enables its users to connect and buy from restaurants, groceries, liquor stores, and more.
Kanvas Labs
Crunchbase Website Twitter Facebook Linkedin
Kanvas Labs is building a mobile platform that allows its users to create micro-social networks around real world experiences.
BeautyBooked
Crunchbase Website Twitter Facebook Linkedin
BeautyBooked provides users with 24/7 access to top salons and spas.
Bloomingdale’s
Crunchbase Website Twitter Facebook Linkedin
Bloomingdale’s operates a chain of department stores that offers clothing, shoes, handbags, wallets, and accessories for men and women.
DreamDry
Crunchbase Website Twitter Facebook Linkedin
At DreamDry, we believe that every day should be glamorous. And it all starts with your hair.
Estee Lauder Companies
Crunchbase Website Twitter Facebook Linkedin
Estee Lauder Companies is a manufacturer and marketer of skincare products, makeup, perfumes and hair care products.
Just Salad
Crunchbase Website Twitter Facebook Linkedin
We make healthy happen by serving deliciously nutritious food that inspires a well-balanced, wholesome lifestyle.
Groupe
Crunchbase Website Twitter Facebook Linkedin
The traditional model for the fashion industry is broken, with no real support for its emerging artists.
Wolf+Friends
Crunchbase Website Twitter Facebook Linkedin
The Community + Lifestyle App For Moms Raising Children With Special Needs
Equinox Fitness
Crunchbase Website Twitter Facebook Linkedin
Equinox Fitness is an American luxury fitness company with its national headquarters in New York.
Go Try It On
Crunchbase Website Twitter Facebook Linkedin
Go Try it On is a smartphone app that allows users to share fashion-related content and create a shopping list of products.
The Ride
Crunchbase Website Twitter Facebook Linkedin
The Ride is a provider of entertainment and tour experiences intended to deliver an immersive multimedia adventure while viewing cities.
Tory Burch
Crunchbase Website Twitter Facebook Linkedin
Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its CEO and designer, Tory Burch.
Karma the Game of Destiny
Crunchbase Website Twitter Facebook Linkedin
Karma the Game of Destiny is an internet company that specializes in the fields of augmented reality, dating, and virtual reality.
Ralph Lauren Corporation
Crunchbase Website Twitter Facebook Linkedin
Ralph Lauren Corporation works for the design, marketing and distribution of premium lifestyle products.
Brooks Brothers
Crunchbase Website Twitter Facebook Linkedin
Brooks Brothers is offering stylish modern clothing and fresh takes on heritage designs for men, women, and kids.
MM.LaFleur
Crunchbase Website Twitter Facebook Linkedin
MM.LaFleur is a fast-growing professional womenswear company.
MIKA
Crunchbase Website Twitter Facebook Linkedin
MIKA is a provider of complete looks curated by expert stylists from the best brands.
XO Group, Inc.
Crunchbase Website Twitter Facebook Linkedin
XO Group helps people navigate and truly enjoy life’s biggest moments together with its brands The Knot, The Nest, The Bump and GigMasters.
BoxVentures
Crunchbase Website Twitter Facebook Linkedin
BoxVentures is an e-commerce company offering a variety of subscription services to directly deliver consumer products.
Deepclass
Crunchbase Website Twitter Facebook Linkedin
Deepclass is a luxury e-commerce platform that uses social curation for antique products such as furniture, fine art and jewelry.
Rebecca Minkoff
Crunchbase Website Twitter Facebook Linkedin
Rebecca Minkoff is an online store that offers luxury handbags, accessories, footwear, and apparel.
Tommy John
Crunchbase Website Twitter Facebook Linkedin
Tommy John was born from the desire to fix men’s underwear. Smart design and fabrics mean no more yam-yanking.
The Helm
Crunchbase Website Twitter Facebook Linkedin
The Helm is a lifestyle brand committed to elevating and investing in female entrepreneurs
MyDROBE
Crunchbase Website Twitter Facebook Linkedin
MyDROBE is a personalized recommendations engine that suggests products to buy, outfits to wear, and people to follow.
All Beauty
Crunchbase Website Twitter Facebook Linkedin
All Beauty is a skincare drink formulated to help hydrate and nourish you skin.
FILS UNIQUE
Crunchbase Website Twitter Facebook Linkedin
Fils Unique creates unique handcrafted jewelry and objects
Hello La Mode
Crunchbase Website Twitter Facebook Linkedin
Hello La Mode offers an online marketplace that enables its users to find, buy, and sell used clothing, and accessories.
Lalo
Crunchbase Website Twitter Facebook Linkedin
Lalo is a modern baby and toddler brand built for today’s families.
The Fashion Jungle Inc.
Crunchbase Website Twitter Facebook Linkedin
Fashion Jungle is a marketplace that connects tourists and residents with local stores and fashion experts.
Berkley Networks
Crunchbase Website Twitter Facebook Linkedin
Berkley Networks provides online shopping solutions for customers to write comments about products and services.
Beautini
Crunchbase Website Twitter Facebook Linkedin
Beautini is a luxury on-demand beauty service company that provides a fun and enjoyable experience to groups of women.