Mark Smith
This article showcases our top picks for the best New York City based Beauty companies. These startups and companies are taking a variety of approaches to innovating the Beauty industry, but are all exceptional companies well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.
We selected these startups and companies for exceptional performance in one of these categories:
- Innovation
- Innovative ideas
- Innovative route to market
- Innovative product
- Growth
- Exceptional growth
- Exceptional growth strategy
- Management
- Societal impact
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Top New York City Beauty Startups
Data sourced from Crunchbase and SemRush.
Birchbox
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Birchbox is a New York-based online subscription service that specializes in makeup and other beauty related products.
Scentbird
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Scentbird enables its users to choose and get supply of sample designer fragrances on a monthly basis before buying them.
Colgate Palmolive
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Colgate-Palmolive is a consumer products company that produces, distributes, and provides household, healthcare, and personal products.
Candid
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Candid helps people get the smile they’ve always wanted at a price they can afford.
Mented Cosmetics
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Mented is a luxury beauty company targeted to women of color.
Coty
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Coty Inc is a New York based beauty company with portfolios in fragrance, color cosmetics and skin care.
Hubble Contacts
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Hubble is a contact lenses maker and retailer.
Glossier
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Glossier is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience.
GlossGenius
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GlossGenius is a vertical SaaS platform for small business owners across the salon and studio space.
Ever/Body
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Ever/Body is a cosmetic dermatology provider of personalized and tech-enabled services.
Heyday
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Heyday is a skincare company offering customized facial treatments.
Prose
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Custom hair care made fresh in NYC with natural active ingredients
Refinery29
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Refinery29 is a digital media and entertainment company dedicated to inspiring young women to live an informed and well-rounded life.
Hawthorne
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Hawthorne creates personal care products using premium quality ingredients, data-driven algorithms, and smart subscriptions.
Revlon
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Revlon is a provider of cosmetics, hair color, fragrances, skincare, and beauty care products.
GLAMSQUAD
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GLAMSQUAD is a next-generation, omni-channel beauty brand offering services as well as hair styling and makeup products.
Supergreat
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Supergreat is a beauty community of real people reviewing the beauty products that work for them.
Swivel
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Swivel creates a mobile app that helps black women find the perfect hairdresser.
Olivela
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Olivela is an online luxury retail platform with a philanthropic business model.
Sol de Janeiro
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Sol de Janeiro is a cosmetics company that celebrates everything that is unique and joyful.
Act+Acre
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Act+Acre is a modern hair wellness brand for individuals to think differently about the health and care of their hair.
Priv
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PRIV is a mobile and web platform where clients can book vetted beauty and wellness professionals to their location.
Glosslab
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Glosslab is a hygiene-first, membership-based NYC nail studio operator.
Ceremonia
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Ceremonia is a new modern haircare brand rooted in Latin heritage.
Westman Atelier
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Westman Atelier formulates makeup with clean ingredients and no-compromises integrity.
Shortcut
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On-demand hair services, massages, manicures and more for the home and office.
Womaness️
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Womaness️ develops and offers a collection of modern menopause products.
SANDOW
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Integrated media and technology platform for design and luxury industries
Standard Dose
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Setting the standard for holistic wellness through plants and experience
Function of Beauty
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Function of Beauty is a provider of personalized hair care products tailored to its customers’ specific hair profile and goals.
Soko Glam
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The most trusted lifestyle brand in Korean Beauty for customers, brands, and content.
Stowaway Cosmetics
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Stowaway Cosmetics offers cosmetics in different sizes for travel-sized makeup kits.
Carol’s Daughter
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Carol’s Daughter is a line of genuinely natural beauty products for the hair, skin, and body.
Snailz
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Snailz is a beauty booking app that sets appointments, read reviews, and pay through the app.
StyleCaster
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StyleCaster is a digital media and technology platform enabling users to share fashion, beauty and lifestyle-related topics.
Iluminage Beauty
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Iluminage Beauty develops high performance beauty solutions that individuals can use at home.
Haoma
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Haoma is a developer of natural cosmetic products intended to assist in the skincare process.
Kevyn Aucoin Beauty
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Kevyn Aucoin Beauty is a cosmetic company that offers beauty and makeup products for women.
YouBeauty
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YouBeauty is an advisory platform for women, providing beauty, health, nutrition and psychology-related tips and advice.
IL MAKIAGE
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IL MAKIAGE is a New York based, tech-driven prestige beauty brand that is shifting millions of customers to shopping for beauty online.
LookBooker
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LookBooker is an online booking aggregator for the hair and beauty industry.
Spontana
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Spontana offers an app where you can find out how good you look, rate images of others, and interact with people you like.
Plum Perfect
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Plum Perfect is an app that scans your selfie to find the best makeup shades for skin tone.
Caire Beauty
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Caire is a DTC skincare brand specifically formulated with the Caire Lab for women 40+.
Susteau
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Clean, conscious, concentrated personal care inspired by the future.
ClearForMe
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ClearForMe is a Developer of a database providing information about cosmetics.
BeautyBooked
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BeautyBooked provides users with 24/7 access to top salons and spas.
Repairogen
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Repairogen employs proprietary DNA-repair technologies to create advanced, scientifically-proven skincare products.
Tipster
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Tipster gives you personalized style advice from industry experts & tastemakers in fashion, hair, and beauty – anytime, anywhere.
Noshinku
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Noshinku manufactures hand sanitizers that protect skin and offer a clean, hydrating, and fresh sensation, without any oil residue.
Skyn Iceland
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Skyn Iceland is a skincare products company offering products that address the effects of stress on the skin.
Chrysallis
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Chrysallis is a U.S.-based operator of health and beauty businesses.
SHOPGUIDE
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SHOPGUIDE is a marketplace bringing together in a single app products by fashion contemporary young designers from all around the globe.
MOI INC
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The Grubhub & opentable of the Beauty and Grooming Industry , browse, book pay and rate within seconds
Avon
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Avon, the company for women, is a leading global beauty company, with nearly $11 billion in annual revenue.
All Beauty
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All Beauty is a skincare drink formulated to help hydrate and nourish you skin.
Saie
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Saie is a cosmetic company that offers a toxic-free cosmetics beauty brand and affordable and effective makeup.
Vixxenn
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VIXXENN enables elite hairstylists to provide premium quality hair products to their clients.
Love Wellness
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Love Wellness makes wellness and personal care easy by providing natural, organic solutions for vaginal health,metabolism, and more.
Beautini
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Beautini is a luxury on-demand beauty service company that provides a fun and enjoyable experience to groups of women.
Glow Recipe
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The destination for natural Korean beauty, curated by industry experts
HelloAva, Inc
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Ava is a personal skincare consultant, powered by AI, deep learning and expert real dermatologists.
Nordic Oil
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Nordic Oil is your trustworthy supplier of high-quality CBD products.
MILK Makeup
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MILK Makeup is beauty essential supplier with new trend using high tech formula for the girl on the go.
Travel Beauty
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Travel Beauty offers a hyper-curated collection of beauty and grooming products from around the globe.
Credobeauty
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Credo Beauty is a cleanest indie and luxury brands around, and carry the largest collection of safe, non-toxic beauty products.
Charlottes Book
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A luxury resource for cosmetic health and wellness.
Curie Co
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Curie Co is a life science company that engineers enzymes and marine biomaterials to replace harmful and banned chemicals.
DermApproved
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DermApproved offers dermatologists’ advice on skin conditions, beauty concerns, treatment options, and non-prescription skin care products.
Allure
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Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more
Marc & Spring
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Marc + Spring sends personalized sales promotion details to its users via text messages.
MAC Cosmetics
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MAC Cosmetics, stylized as M·A·C, is a cosmetics manufacturer founded in Toronto and now headquartered in New York City .
MALIN+GOETZ
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MALIN+GOETZ is a cosmetics company that provides unisex skincare products and services.
EOS Evolution Of Smooth
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EOS Evolution Of Smooth provides beauty products.
Makeover Solutions
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Makeover Solutions is a marketing company providing web-based virtual makeovers.
Hair Rules
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Hair Rules is dedicated to influencing, empowering, and educating others while providing their clients with the highest quality products.
Cherry Pick
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Cherry Pick is predictive intelligence for product development.
Maybelline
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Maybelline is a developer and manufacturer of cosmetics and beauty products.
COVETEUR
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COVETEUR is a luxury media brand focused on fashion, beauty, health & wellness, and travel.
Isla
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Isla is a beauty brand that aims to blur lines between skincare and make-up for a clean beauty future.
Very Good Light
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Very Good Light is a skincare publication that promotes a more inclusive definition of beauty.
NEST Fragrances
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NEST Fragrances is a core collection of scents created to fill one’s home with the essence of luxury, sophistication and beauty.
DevaCurl
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After launching over a decade ago at the trendy Devachan salon in New York City, DevaCurl quickly became the most popular curl care
Redamance
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Redamance is an artisan perfume line where each bottle is an homage and olfactive portrait of an overlooked woman from history.
Mario Badescu Skin Care
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Mario Badescu Skin Care is an online beauty supply store.
ERNO LASZLO
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ERNO LASZLO is a cosmetics company providing skincare treatments and products.
Figure 1 Beauty
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Fig.1 develops straightforward skincare system that seamlessly integrates with current routine.
Fur
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Fur is an online store that specializes in oil, stubble cream, silk scrub, mitt trio and bath drops.
Artist On Go
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ArtistOnGo is a marketplace that allows wellness and beauty artists to rent unutilized spaces in premium salons by the hour.
