Spotlight on Los Angeles-Based Fashion Startups Revolutionizing US Style Scene

January 30, 2024

Despite a tumultuous year, many U.S. startups have managed to blossom and create innovative ventures in a challenging landscape. The fashion industry, in particular, has seen the rise of several LA-based newcomers that have merged their creative outlooks with technology, eCommerce, and sustainability to provide fresh perspectives on style. Combining design acumen and entrepreneurial spirit, these new fashion startups offer an exciting preview of what’s to come in the industry.

The diversity of these businesses is a testament to the dynamism and resilience in this industry. From socially conscious brands to cutting-edge tech-integrated fashion companies, Los Angeles has proven to be a fertile ground for innovation and progress in the Fashion industry. Let’s take a look at some of these game-changing startups making their impact felt in the LA Fashion scene.

Encompassing a range of sectors including Retail, Communities, and E-Commerce, these startups also underscore the intersectionality of today’s fashion industry. Let’s delve into each of these businesses, exploring their unique offerings and the creative minds behind them.

Actively Black

Founded by Lanny Smith, Actively Black combines sportswear retail with community engagement. By recruiting black talent in design and marketing fields, they strive to uplift and invest in the Black community. The company’s products are designed to enhance both physical fitness and mental health in the Black community. Follow their work on @activelyblack (Twitter),
Facebook, and LinkedIn.


Under the leadership of Cleveland Brown, CyberDyme provides virtual reality commerce solutions. They are the first company in the world to launch a live application allowing consumers to shop and pay for physical goods in a virtual reality environment. They work with a diverse range of clients including Marriott, Visa, USOC, Ambridge Hospitality, and Accenture. Discover more about their services on their LinkedIn page.


YONY is an online menswear brand focused on designing and producing clothing made from organic and sustainable sources. They offer a diverse range of products like yarn-dyed plaid flannel and sustainable cotton fleece. Visit them on Facebook and LinkedIn to learn more.

Almost There

Almost There is an online retail brand, specializing in casual women’s dresses and handbags. All customer services and queries are handled online. Stay updated with their latest collections on Facebook and LinkedIn.

Platinum Platypus Clothing

Platinum Platypus Clothing deals in the retail and distribution of apparel and other clothing materials. They interact with customers through telephone and email systems. Visit their social media platforms on Facebook and LinkedIn for more details.


Buzzin is an eCommerce platform that sells everything from golf tees to can coolers, adding fun and innovation to their collection. Find out more about their product range on their LinkedIn page.

Fidem Fishers

Fidem Fishers specializes in consumer goods and fashion retail. Stay connected with them on LinkedIn and @FidemFishers (Twitter) to stay posted about their latest products.


Founded by Kristine Locker, LOCKER is a consumer-empowered platform that enhances the online shopping experience. Users can create wishlists, share product preferences, and take inspiration from other shoppers’ choices. Get more relevant information on LinkedIn, @Locker (Twitter), and Facebook.

Syde Street Apparel

Started by founder Thomas Elias Ranga, Syde Street Apparel is a unique blend of streetwear and luxury. Committed to environment-friendly production methods, they design street style fashion that is accessible and affordable. Stay updated with their latest collection on Facebook and their official @sydestreet (Twitter) handle.

Proven LA

Proven LA is a unique startup operating in the realms of fashion and environmental consulting. Discover more about their solutions on their official LinkedIn page.


Founded by Allyson Felix and Wes Felix, Saysh is a women-centric lifestyle and fashion brand, looking to usher in a future where female creativity undermines inequality. Connect with them on LinkedIn and follow their @bysaysh (Twitter) handle.

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