San Francisco’s Innovative HR Startups Revolutionizing the US Industry

January 27, 2024

San Francisco, California continues to be a hotbed for innovation. Particularly in the burgeoning Human Resources industry, several startups have been making an impact since their inception in 2020 or later, introducing new software and services designed to aid businesses in managing and maintaining their workforce. From payroll and employee benefit solutions to recruiting and productivity tools, these startups are utilizing technology to simplify, optimize, and revolutionize HR processes.

We are casting a spotlight on various San Francisco-based HR startups that are shaping processes and solutions in the industry. From employing AI and operational analytics to leveraging blockchain technology and building on-demand hiring platforms, these startups are introducing ground-breaking innovations.

We have compiled a list of startups – each with its unique proposition and varied approach, but all set to disrupt the HR sector. The aim is to learn how they are reshaping the traditional HR landscape and leading the wave of technological transformation in this critical business function.


Founded by Guy Morita, Joe Du Bey, and Kyle Wilkinson, Eden provides an all-in-one people success and workplace software for modern companies. The company is backed by prominent investors like Y Combinator, SV Angel, Bessemer Venture Partners, and others. Connect with Eden on Twitter, Facebook and LinkedIn.


With its Employment API, Finch, founded by Ansel Parikh and Jeremy Zhang, provides access to org-wide directory, payroll, and benefits data across 200+ systems. Finch is committed to providing the connective infrastructure underpinning the employment sector. Connect with Finch on Twitter and LinkedIn.


Co-founded by Geoffrey Tisserand and Miles Hobby, Agora is a compensation platform that helps companies make data-driven decisions about employee pay. Agora is on a mission to bring equity and transparency to compensation. Learn more about Agora on their Twitter and LinkedIn pages.


Founded by Liza Mash Levin and Omri Haviv, Gable provides a platform where remote professionals can access local workspaces to work, focus, and collaborate. The company is extensively active on Twitter, Facebook, and LinkedIn.

Terrain Analytics

Established by Mark Jacobson and Riley Kinser, Terrain Analytics reinvents the way companies identify the best markets to hire the best talent worldwide. The company’s LinkedIn can be found here.


Founded by Karen Serfaty and Paula Alcala, Atlas offers single tax and gross income management to help contractors stay compliant with their local government while working for US and foreign companies. Connect with Atlas on their official Twitter, Facebook, and LinkedIn pages.


Founded by Alex Svinov, Insquad provides top-quality remote software engineers from all over the world to US and EU companies. It offers a fast solution for companies to scale development teams at competitive prices. Connect with Insquad through their Facebook page and LinkedIn profile.


SupportFinity, founded by Moe Nada, provides complete hiring experiences for businesses of all sizes to find first-class talents worldwide and manage B2B services from one location. Stay updated about SupportFinity’s activities on their Twitter, Facebook and LinkedIn channels.


Circle, founded by Joanna Zhu and Shawn Magee, is developing a short video platform for video makers to post demos of their products. The company’s LinkedIn page is here.


Founded by Greg Bybee, Joshua Angrist, and Parag Pathak, Avela aims at advancing equity in education by providing software to empower school districts. Connect with Avela on their Twitter, Facebook, and LinkedIn pages.


Founded by Aashish Mittal and Sachin Mittal, InterviewVector is an interview-as-a-service (IaaS) platform, which connects organizations with on-demand pre-vetted interviewing panels, providing better flexibility and scale to schedule interviews. More information about InterviewVector can be found on their LinkedIn page.

These HR startups showcase the diversity, innovation, and forward-thinking nature of San Francisco’s tech and startup scene. From simplifying HR tasks to employing AI, their state-of-art solutions are empowering businesses throughout the HR cycle. As the ecosystem continues to evolve, we eagerly anticipate what their bright future holds.

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