Dianne Pajo
As you walk in the city by various shops and businesses, something catches your eye. It’s a bright digital sign seemingly floating in the air. You wait as the screens flip; one, then another, then several more pass until the cycle repeats itself. Within a minute, you know more about that company than you did before with minimal effort.
Continue reading to learn about the industries that should install outdoor LED signs!
Why Is Outdoor LED Signage Beneficial?
LED signs are bright, beautiful displays various industries use to enhance communication and branding. They’re unique to each industry and have several benefits.
High Visibility
When you see a bright LED sign, it immediately grasps your attention. Through rain, fog, and the darkness of the night sky, LED signs are visible from far-off distances. The bright signs illuminate at any time of day. Installing LED signs high up further increases visibility distance. The bright sign illuminates the surroundings at all times of the day and people can easily locate the building.
Eye-Catching Custom Messaging
LED signs are capable of a variety of animated designs. As events and advertisements change, you can change the information conveyed on the screen. Each industry can showcase unique aspects of its company. From general informative text and imported images to animated graphics, LED signs have a multitude of opportunities.
Cost Effective
LED signs are an investment with low maintenance costs. They will withstand wear and tear for years to come. These digitally created signs are easy to maintain and will stay up to date for any industry’s needs.
Which Industries Need Outdoor LED Signs?
Nealy all industries can benefit from installing LED signs. Here is a quick list of the most common industries outdoor LED signs have the greatest impact.
Retail Businesses
LED signs can attract potential customers from far distances. Retail businesses create custom signs that pair with the theme of their business. They display special promotions, hours of operation, sponsors, and even the link to their website.
Education
As parents drive by their child’s school, they see various announcements scroll past on an LED sign. Perhaps there are parent-teacher conferences the child forgot to inform the parents about. Or maybe the sign displays days off school that the parents were unaware of. Using LED signs at schools are an effective communication tool for parents, students, and faculty.
Restaurants
Whether you’re on a road trip or driving through your hometown, restaurants place highly visible LED signs to alert customers to their business. If you weren’t hungry, you’re hungrier now that you’ve seen that LED sign advertisement. Restaurants can display images of food, hours of operation, and new deals that you can’t pass up!
Outdoor Stadiums
Another industry that should install outdoor LED signs are outdoor stadiums. Outdoor sports stadiums need LED signs to showcase the score, display advertisements and sponsors, and convey various statistics about the game. The supplemental information displayed on each LED sign is helpful for fans and for providing quick updates throughout the game.
The purpose of outdoor LED signs is to convey information quickly, efficiently, and alluringly. Each industry should consider how an outdoor LED sign will improve its business over time.
