Discovering Michigan’s Rising Stars in the American Advice Startup Scene

January 3, 2024

Michigan, a well-known hub for entrepreneurship and innovation, has become a breeding ground for new and diverse startups. Despite the challenges brought by 2020, many ambitious companies started and have been playing a significant role in various industries, especially in the advice sector. These companies, many of which are operating in consulting, financial services, and other advisory roles, have made notable strides despite their newness in the marketplace. They’re manifesting the spirit of growth and resilience that Michigan is known for.

In this article, we highlight some of these companies – the ones we aspire to watch as they evolve and bring new solutions and insights into their respective fields. We’ve collected detailed information about each, including their industry, location, founders, and a description of their services. Here we go into detail about seven dynamic Michigan-based advice startups who had their inception in 2020 or later.

From helping car collectors to assist in identifying ideal customers, these startups offer a broad array of advice and services to a diverse range of clients. Whether you’re an investor, entrepreneur, or just interested in Michigan’s startup scene, you’ll find the following list informative and inspiring.


Located in Detroit, the heart of Michigan’s entrepreneurial scene, Konnected operates in the advice, financial services, impact investing, lending, and venture capital sectors. Connect with them on LinkedIn.

Lakewood Hughes

Lakewood Hughes provides advice and financial services out of Grand Rapids, Michigan. Co-founded by James V. Buzzitta, the startup caters to financial needs in a personalized and efficient manner. You can follow them on Twitter and connect with them on LinkedIn.

Data Sales Science

Data Sales Science operates from Ann Arbor, Michigan, offering advice, business development, and consulting services. They are a trusted sales operations and revenue operations consulting service provider, helping companies identify their ideal customers and providing data-driven insights for growth. They can be found on LinkedIn.

Advisor 2.0

Based in Grand Rapids, Michigan, Advisor 2.0 offers advice and consulting services. They specialise in business development and training, helping businesses step up their game. Connect with them on Twitter, LinkedIn, and Facebook.

Wisdom Financial

Wisdom Financial, co-founded by Steve Charlton, is headquartered in Troy, Michigan, and specializes in financial advice and wealth management services. Follow them on Facebook and connect with them on LinkedIn.

Broad Arrow Group

Based in Grosse Pointe, Michigan, Broad Arrow Group caters to the car collectors market, offering advice and financial services. Their vision is to be the best advisor, marketplace, and financier for car collectors. Connect with them on Twitter, Facebook, and LinkedIn.

Yousif Capital Management

Operating from Bloomfield Hills, Michigan, Yousif Capital Management delivers advice, asset management, and financial services. They assist clients in making informed investment decisions for their diversified portfolios. Follow them on LinkedIn.

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