Best Startup
This article showcases our top picks for the best New York City based Consumer Goods companies. These startups and companies are taking a variety of approaches to innovating the Consumer Goods industry, but are all exceptional companies well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.
We selected these startups and companies for exceptional performance in one of these categories:
- Innovation
- Innovative ideas
- Innovative route to market
- Innovative product
- Growth
- Exceptional growth
- Exceptional growth strategy
- Management
- Societal impact
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Top New York City Consumer Goods Startups
Data sourced from Crunchbase and SemRush.
Elevate Brands
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Elevate Brands buys consumer Amazon FBA brands and elevates them to their full potential.
AYR Wellness
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AYR Wellness aims higher for the wellness of our customers, through the power of cannabis.
Rent the Runway
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Rent the Runway is an online e-commerce website that allows women to rent designer apparel and accessories.
Hungryroot
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Hungryroot is a provider of an artificial intelligence-powered personalized grocery service.
Clare, Inc.
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Clare is a next generation paint brand that’s completely reinventing the paint shopping experience.
Colgate Palmolive
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Colgate-Palmolive is a consumer products company that produces, distributes, and provides household, healthcare, and personal products.
The Farmer’s Dog
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A smarter, healthier pet food — delivered. #longlivedogs
Saks Fifth Avenue
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Saks Fifth Avenue was the vision of Horace Saks and Bernard Gimbel.
Harry’s
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Harry is a developer of an online platform used to sell shaving equipment and accessories for men.
Away
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Away is a modern travel and lifestyle brand designed with thoughtful features that solve real travel problems
Care/of
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Care/of is a healthcare technology company dedicated to simplifying consumer health, starting with a fully personalized vitamin pack.
Pattern
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Pattern is a family of brands that inspire to learn, explore, and lay the foundation for a more present life.
Hubble Contacts
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Hubble is a contact lenses maker and retailer.
Glossier
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Glossier is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience.
Prose
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Custom hair care made fresh in NYC with natural active ingredients
Billie
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Billie is a wellness company that offers shaving supplies and body products.
Nutrafol
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Nutrafol is a nutraceutical manufacturer that formulates all-natural, drug-free products to improve hair growth.
Hawthorne
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Hawthorne creates personal care products using premium quality ingredients, data-driven algorithms, and smart subscriptions.
Flaviar
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Flaviar, a spirits tasting club, offers a subscription service that helps members discover new liquor products through sample tasting packs.
Marquee Brands
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Marquee Brands is a brand acquisition, licensing and development company
Little Spoon
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Little Spoon designs products for a child’s most formative years, starting with a baby’s first bites.
Bespoke Post
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Goods and guidance, delivered in a monthly box of awesome – plus a full shop of uniquely cool products.
Quirky
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Quirky is a developer of a crowd-sourced invention platform that engages participants to collaborate in every aspect of product creation.
The Sill
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The Sill offers ceramic planters potted with houseplants.
PepsiCo
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PepsiCo operates as a food and beverage company worldwide.
Ugly Drinks
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Ugly Drinks is a beverage company that makes drinks that has no sugar, no sweetener, no calories.
Caraway
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Caraway is on a mission to craft well-designed, non-toxic ceramic cookware.
Gilt Groupe
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Gilt Groupe provides a shopping website that includes fashion for women, men, and children; home decor and unique activities.
Benitago Group
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Benitago connects with self-starting Amazon business owners who are looking to sell their businesses.
Nestig
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Nestig provides modern nursery essentials such as cribs and mattresses.
Spot & Tango
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Spot & Tango is an innovative pet health and wellness brand that provides dogs with fresh, human grade meals.
Coterie
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Coterie creates smart, innovative baby care products that make parents’ lives easier, starting with its high-performing diaper.
Tulu
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A last-foot platform enabling on-demand access to the world’s best products and services, all from the comfort of the building.
kencko
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kencko is a smart food company reinventing organic fruit and vegetable products.
Iris Nova
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Powering conversational commerce (SMS payments), customer service, email marketing, fulfillment, & delivery infrastructure for CPG brands.
Crown Affair
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Crown Affair is a haircare brand that specializes in luxury products, consumer goods.
Dormify
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Dormify is a direct-to-consumer, e-commerce, and retail brand that creates bedding and decor items specifically designed for small spaces.
Myro
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Myro is a plant-powered deodorant that’s better for you and better for the environment with ~50% less plastic used with every refill.
Act+Acre
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Act+Acre is a modern hair wellness brand for individuals to think differently about the health and care of their hair.
Bravo Sierra
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Bravo Sierra is the military-native performance wellness company.
WearLively
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WearLively delivers bras and undies that blend high-style, comfort, and simplicity.
Scroll
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Scroll is creating a sustainable experience that puts amazing content in front of engaged users without all the noise.
By Humankind
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By Humankind is a personal care designed to reduce single-use plastic waste in their daily routine.
Omsom
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Omsom is a venture-backed CPG brand bringing proud, loud Asian flavors into American homes.
LOLIWARE
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LOLIWARE is an edible bioplastic company dedicated to replacing plastic with edible, hypercompostable materials.
Daytona Apparel Group
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Daytona Apparel Group designs, manufactures, and distributes basic apparel.
Walgreens
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Walgreens provides multi-channel access to consumer goods and cost-effective pharmacy, health, and wellness services.
EBY
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EBY is a membership-based company driving profits with purpose.
Sanzo
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Sanzo is the 1st Asian inspired sparkling water, using real fruit + no added sugar.
Sir Kensington’s
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Sir Kensington’s produces a line of natural and healthy gourmet condiments.
Made By Gather
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Made By Gather is a manufacturer and designer of small kitchen appliances and kitchenware brands for the modern consumer.
JUST Water
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JUST water is responsibly sourced, produced and packaged for improved environmental and community impact.
Mockingbird
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Mockingbird is a new baby gear brand on a mission to empower parents.
Judy
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Judy offers a collection of ready-kits for natural disasters and home emergencies.
8Greens
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8Greens is a health and wellness company for people with busy lives, who want healthy lives.
OOVA
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OOVA is a fertility diagnostic company that brings the accuracy of a clinic into your own home.
Xcel Brands
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Xcel Brands is a brand management and media company engaged in the design, production, licensing, marketing, and direct-to-consumer.
Function of Beauty
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Function of Beauty is a provider of personalized hair care products tailored to its customers’ specific hair profile and goals.
Birddogs
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Birddogs offers a pair of gym shorts with a built-in liner freeing men of the need to wear underwear.
Manicube
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Manicube’s mission is to make the lives of working women easier by revolutionizing the personal care services industries.
Tokinomo
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In-store advertising robots that bring CPG products to life at the shelf and increase sales by an average of 200%.
Apparis
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Apparis is a modern vegan fashion brand that prioritizes quality and craftsmanship.
Anheuser-Busch InBev
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Anheuser-Busch InBev is a brewer and provider of consumer products that has a strong, balanced portfolio.
Rare Edition
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Rare Edition is a collectible space for users to buy, sell, grade, and vault consumer’s collectibles.
Danone Manifesto Venture
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Danone Manifesto Ventures brings health through food to as many people as possible by partnering with entrepreneurs in the food revolution.
Upgraid
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Upgraid is a category-creating proactive healthcare company that helps people feel better without the use of synthetic chemicals.
effa
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Effa is the first world’s 100% renewable and recyclable toothbrush made of paper.
It’s By U
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It’s By U is a do-it-yourself arrangement kit with farm-fresh blooms, by subscription.
Cardalloon
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Cardalloon is the world’s first direct-mail and auto-inflating balloon surprise
Salesbeat
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Salesbeat uses big data & machine learning to eliminate stock outs of your favourite and most relied on brands, at supermarkets.
Chloe’s Soft Serve Fruit Co.
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Chloe’s Soft Serve Fruit is a company that serves ice-cream and frozen yogurt.
Outlines
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Outlines designs and manufactures sustainable home essentials.
ThermoSiv Technologies
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ThermoSiv Technologies offers innovative heating solutions.
Folia Water
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Folia Materials: chemically functionalized fibers at the low cost and large scale of paper mills
Holidog
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Holidog specializes in the fields of pet sitting, pet boarding, pet walking, giftbox, pet media, and startups.
Noops
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Noops is an omnichannel brand of better for you plant-based snacks
Nineteenth Amendment
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Nineteenth Amendment is a product development and production management platform for brands.
Fresh Bowl
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Fresh Bowl, a tech-enabled food brand, builds the first zero-packaging waste option for on-the-go meals.
Bomoda
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Based in New York and Shanghai, Bomoda makes China simple, clear, and profitable for the world’s best brands.
MealsForMiles
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MealsForMiles is a Meal Replacement Shakes To Fuel Your Body With 30+ Super Food Ingredients In 30 Seconds.
Koio
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Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies.
Squared Circles
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Squared Circles is a venture studio that focuses on operations, branding, capital, and talent.
The Pizza Cupcake
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The Pizza Cupcake offers a cupcake size round pizza that is filled with yummy Italian ingredients.
Harper Coats
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Harper Coats makes modern outerwear at accessible prices so customers can fall in love with winter again.
Aila
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Aila is an active wellness brand, creating superfood vitamin blends to support your active routine.
CaaStle
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CaaStle offers a fully managed service that allows retailers to offer Clothing as a Service.
Susteau
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Clean, conscious, concentrated personal care inspired by the future.
Sea Star Beachwear
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Sea Star Beachwear designs, manufactures and sells fashionable water shoes for men, women and children.
G-RO
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G-RO is the world’s first bag in a whole new category.
BARK
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Bark is the company behind BarkBox, a subscription-based e-commerce and content company for dog lovers.
Mouth Off
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Mouth Off is the first dissolving gum that actually gets rid of bad breath by cleaning away the bad breath molecules. Benefits last 4h.
Estee Lauder Companies
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Estee Lauder Companies is a manufacturer and marketer of skincare products, makeup, perfumes and hair care products.
Anson Calder
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Anson Calder makes innovative leather goods that add sleek efficiency to customers’ day-to-day.
the main tab
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The Main Tab is a highly curated wholesale website, connecting fine brands and boutiques on one main tab.
Casaza
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Casaza is a digital platform where you can shop products to renovate your home.
Noshinku
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Noshinku manufactures hand sanitizers that protect skin and offer a clean, hydrating, and fresh sensation, without any oil residue.
SeaStraws
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Transforming hospitality through sustainable alternatives.
PLAY OUT APPAREL
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PLAY OUT APPAREL is an apparel and fashion company that specializes in design and distribution of gender-equal underwear and athleisure
