5 Types of Bonuses That can Grow an Online Casino Business

March 28, 2022
Photo by Carl Raw on Unsplash

Playing at online casinos can be a great way to take a break from the world and have some fun. They offer a huge selection of games, ranging from slot games to table games, and live dealer games, so there’s plenty to choose from.

Like all businesses, online casinos need to grow their player base and retain players. One way of doing this is to offer bonuses. Bonuses reward players for signing up to the casino and for continuing to play. They are an excellent way for players to get to know games without having to risk a lot of money.

So, take a look at 5 of the most popular types of bonuses below.

Welcome Bonuses

There is a lot of competition in the online casino business, with many casinos offering similar games. Therefore, it’s really important to stand out and have a way of getting new players to sign up. This is where the Welcome Bonus comes in. The player gets the welcome bonus when they sign up to the site.

Welcome bonuses often come in the form of deposit bonuses, and/or free spin bonuses. In fact, they often combine them and offer them as a bundle. They are an excellent way to get players to sign-up and to get them to keep coming back. Unsurprisingly, Platin online casino in Ireland has an excellent Welcome Bonus on offer, so head over to the site and take advantage of it!

Free spin Bonuses

Free spin bonuses apply only to slot games, as they give free spins as part of the game. These bonuses reward players with a certain number of free spins per day, meaning that they are not all released at the same time. Usually some are released on sign-up, but then the player has to visit the site again to use the others. For example, 10 free spins can be released every day for 10 days. This acts as a great incentive for them to keep coming back to the site, and if they win using the free spins, they can still win in cash or bonus cash.

Bonus Codes

Bonus codes are codes that the player needs to input to activate an offer which can be open to either new or existing players, or even both. New players may make use of bonus codes to claim welcome bonuses. For existing players, the bonus codes can promote different offers and give access to VIP areas. Bonus codes are a great way of keeping players engaged with the site. The casino can use the codes to target specific types of players with particular offers. Moreover, casinos can guide players towards certain types of games with these promotions.

Deposit Bonuses

A deposit bonus is a type of bonus that you get when you make a real money deposit on your account. Many welcome bonuses are in fact deposit bonuses, as the player needs to make a deposit to sign up to the site and unlock the rewards.

The deposit bonus is good for the player because it increases the balance they have in their account. For instance, if the bonus offers 100% on an initial deposit of $100, the player will receive an additional $100 from the casino. Therefore, they have doubled the amount they have to play with, which is a great incentive to sign-up and play.

No-Deposit Bonuses

No-deposit bonuses do not require the player to make a cash deposit to receive the bonus. These bonuses are sometimes automatically credited to the account on sign-up, other times the player needs to claim it by submitting an online form or via an email.

There are two types of no-deposit bonuses: free cash and/or free spins. Players can use them to get acquainted with games without making a big initial investment. Therefore, they are good for casinos because they give players a taste of what’s available and get people to start playing for money.


In summary, the online casino market is very competitive. New sites appear on a regular basis, and they are all trying to stand out from the crowd. Players often find it difficult to choose between them, so this is why it is clever to use bonuses. These bonuses can motivate clients to join their site over another and to keep returning to it.

Welcome bonuses are the starting point of any good incentive scheme. They give players a reason to visit the site in the first place. From there, Free spin bonuses, bonuses codes, deposit bonuses, and no-deposit bonuses can all be used to keep players interested and involved. Overall, there are many bonus-based tools at the disposal of online casinos, it just requires an understanding of the player and a bit of imagination to make the bonuses work for the business!

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