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101 Best New York City Wellness Companies and Startups

New York fintech startups 2026 — Manhattan skyline

This article showcases our top picks for the best New York City based Wellness companies. These startups and companies are taking a variety of approaches to innovating the Wellness industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

Top New York City Wellness Startups

Data sourced from Crunchbase and SemRush.

Thrive Global

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Thrive Global develops technology that help individuals and companies improve their well-being and performance.

Peloton

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Peloton is an interactive fitness platform reinventing fitness with live and on-demand boutique studio classes.

Ro

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Ro is a telehealth startup that operates digital health clinics for men’s and women’s health, along with smoking cessation.

Quit Genius

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Quit Genius is pioneering digital therapeutics for multiple addictions.

Shine

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Shine is a self-care app and community for people with anxiety and depression.

Kindbody

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Kindbody is a health and technology company providing fertility, gynecology, and family-building care.

Eight Sleep

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Eight Sleep is a sleep fitness company that sells high-tech mattresses with adjustable temperature controls and sleep tracking.

SWORD Health

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SWORD Health is a digital musculoskeletal therapy provider that pairs its members with a licensed physical therapist.

Wellthy

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Wellthy is a family care concierge service that brings relief to families managing complex or ongoing care situations.

Vi

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Vi delivers on-demand cardio audio workouts that are fun, effective, and adapt to you in real-time while anyone works out.

Happify

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Happify is a software-enabled health care platform designed to improve mental and physical health.

ClassPass

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ClassPass is a membership program for fitness classes across multiple gyms and studios, making working out more accessible.

Thirty Madison

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Thirty Madison offers direct-to-consumer healthcare and wellness products for people living with chronic conditions.

Eden Health

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Eden Health is a primary care and insurance navigation company for employers seeking to elevate the health and wellbeing of their employees.

Tia

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At Tia, we believe that the healthcare system was not built with women in mind.

Care/of

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Care/of is a healthcare technology company dedicated to simplifying consumer health, starting with a fully personalized vitamin pack.

Tend

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Tend is a technology-driven dental startup that provides hassle-free, personalized, and straightforward dental services.

AbleTo

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AbleTo is a provider of virtual behavioral health care.

Real

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Real is a mental healthcare company that provides a digital platform and in-person experience for mental health patients.

Pawp

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Pawp is a digital health clinic and telehealth platform for pet owners and their pets that connects them with veterinary professionals.

Alma

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Alma is a membership-based network for mental health care providers.

Sesame

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Sesame is a direct-pay health care company that connects doctors and patients directly.

Levels

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Levels is a health and wellness company committed to improving metabolic health through biowearables.

Nirvana Health

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Nirvana Health is a mental health company providing modern fintech and insurance solutions to healthchare.

Pager

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Virtual care technology platform that provides communication, collaboration, navigation, and care coordination solutions.

GlossGenius

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GlossGenius is a vertical SaaS platform for small business owners across the salon and studio space.

Billie

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Billie is a wellness company that offers shaving supplies and body products.

TULA

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TULA is manufactures skincare products.

Calibrate

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Calibrate is a digital metabolic health business that provides a virtual program for weight loss.

Noom

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Noom is a psychology-based digital health platform used to provide intelligent nutrition and exercise coaching.

FORMULA

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FORMULA is a personalized nootropics company that offers nootropic supplements for peoples’ unique needs.

Elektra Health

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Elektra Health is a new healthcare platform on a mission to tackle the menopause taboo for women.

Nutrafol

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Nutrafol is a nutraceutical manufacturer that formulates all-natural, drug-free products to improve hair growth.

Clearing

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Clearing is a healthcare platform focused on providing opioid-free pain relief.

Truveris

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Truveris is a technology company driving transparency, access and lower costs across the prescription drug ecosystem.

Playbook

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Playbook is a mobile marketplace where instructors in health, fitness, and athletics upload their content and generate significant revenue.

Hero Health

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Hero manages every part of your loved one’s medication, so they never miss a dose again.

Mantra Health

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Mantra Health is a digital mental healthcare company designed for all university students.

Monument

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Monument is an alcohol addiction treatment platform for those looking to change their relationship with alcohol.

Healthify

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SaaS – There’s more to health than healthcare.

Sakara Life

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Sakara Life is an organic meal delivery and healthy living company that helps clients achieve health and well-being.

Keeps

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Keeps is a startup aimed at preventing and slowing age-related hair loss.

Moxie

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Moxie is an online fitness platform that provides its users with fitness routines and online instructors.

Fruit Street

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Fruit Street is a developer of a digital diabetes prevention and weight loss program.

MIRROR

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Mirror is a connected fitness system that streams live and on-demand classes to users in-home through a sleek responsive display.

C2i Genomics

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C2i Genomics provides cloud-based cancer diagnostic services to pharmaceutical and diagnostic organizations.

Hydrant

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Hydrant is a wellness brand company providing a balanced mix of electrolytes, minerals, and vitamins.

Trusty.care

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Trusty.care is turning health insurance brokers and financial advisors into the HR department for retirees

Studio

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Studio makes audio based group running classes available live and on-demand to anyone with access to a treadmill.

Intrinsic Brands

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Intrinsic Brands is an eCommerce acquisition and growth platform uniquely focused on digital-first health and wellness brands.

Unbound

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Unbound is a rebellious sexual wellness company for women.

Cecelia Health

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Cecelia Health is a health-tech company that connects clinical coaching and proprietary technology with people living with diabetes.

Everplans

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Everplans provides guidance and original articles and resources, and a secure vault to share the right info with the right people.

Framework

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Framework offers a platform for wellness businesses to set up virtual communities.

Rumble

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Rumble delivers full-body strength and conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags.

Wellory

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Wellory is a tech company on a mission to make personalized nutrition accessible for all.

Mixlab

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Mixlab is the best-in-class pet pharmacy that partners with veterinarians.

Applied Therapeutics

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Applied Therapeutics uses drug-development approach to target molecules and pathways that has roles in fatal or debilitating diseases.

Aavia

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Aavia is a female health and wellness company that improves female health and their wellness.

wayForward

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wayForward provides comprehensive mental health care, powered by technology.

Minded

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Minded is a consumer telehealth company that makes getting mental health medication easy and affordable

Grin

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Grin is a comprehensive digital orthodontic platform providing teeth straightening for all types of patients with a real local orthodontist.

THE WELL

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THE WELL is a modern membership-based wellness club designed for busy urban professionals.

Proper

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Build your holistic, long term sleep health, starting tonight.

HelloRelish

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HelloRelish is a relationship wellness app that delivers personalized plan to rebuild your relationships.

Tatch

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Tatch is a state-of-the-art diagnostic and outcome management patch, that provides high-quality sleep analysis in maximal comfort.

Bravo Sierra

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Bravo Sierra is the military-native performance wellness company.

Dibs Technology

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Dibs is a platform (web and app) that makes it easy for the fitness industry.

Welltory

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The go-to health app that lets you read your body, track health, and sync gadgets.

Move This World

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The leading social-emotional skills curricula: evidence-based, developmentally appropriate multimedia experiences for schools and families.

Aloe Care Health

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Aloe Care Health provides a voice-activated medical alert and communication system for older adults and caregivers.

Priv

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PRIV is a mobile and web platform where clients can book vetted beauty and wellness professionals to their location.

Elix

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Elix is a personalized clinically-backed herbal remedies brand for women’s hormonal health.

TalentHack

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TalentHack is a health platform that connects directly with the fitness professionals and industry.

Journey Live

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Journey Live offers a preventative mental health solution to reduce turnover, tackle burnout, and help employees live healthier lives.

Redesign Health

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Redesign Health is a healthcare innovation platform that focuses on healthcare companies.

Mira

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Mira is a health delivery network, helping self-employed professionals, small businesses, and unions access affordable everyday healthcare.

Healthie

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Healthie is a comprehensive software for health and wellness organizations to deliver preventative, longitudinal care.

Ceremonia

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Ceremonia is a new modern haircare brand rooted in Latin heritage.

FLOSS BAR

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The simplest possible way to get basic dental care

NEO U

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A New York-based fitness studio

Plantable

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Plantable is a food delivery service company that makes it easy with plant-based, chef-crafted meals delivered to their door.

CareGuardian

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CareGuardian is significantly improving health outcomes through connected caregivers.

Westman Atelier

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Westman Atelier formulates makeup with clean ingredients and no-compromises integrity.

Shortcut

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On-demand hair services, massages, manicures and more for the home and office.

Zero

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Zero, a personal health and fitness platform, is a fasting tracker used for intermittent, circadian rhythm, and custom fasting.

Somatix

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Somatix is a wearable-enabled RPM (Remote Patient Monitoring) software platform for healthcare.

Kognito

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Kognito operates as a health simulation company that specializes in the fields of healthcare, wellness, and mental health.

8Greens

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8Greens is a health and wellness company for people with busy lives, who want healthy lives.

Wthn

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Wthn is a natural wellness brand offering herbal medicine and acupuncture treatments.

Standard Dose

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Setting the standard for holistic wellness through plants and experience

Jasper Health

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Jasper Health provides personalized support to patients living with cancer, regardless of income.

Perry Health

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Perry Health is a digital health tool that helps monitor patients, manage their conditions, and coordinate care and communication.

ComplexCare Solutions

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ComplexCare Solutions is a health services company integrating care for complex, elderly, special needs, and dually-eligible individuals.

HealthKick

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HealthKick is a digital health company that empowers employers to seamlessly deliver comprehensive wellness benefits to their employees.

Moon Pod

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Moon Pod is a zero-gravity beanbag engineered to deliver a full-body weightless sensation for all-day stress relief + relaxation.

WAVE Meditation

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WAVE Meditation is a music-guided at-home meditation app for breath, body and beat daily rituals.

Livekick

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Livekick is a live virtual mindful movement platform bringing the world’s greatest teachers to your home

Mine’d

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The Emotional Network – Daily, live guided emotional health sessions

Willow

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Willow is stylish, comfortable, affordable disposable underwear — delivered discreetly to your door at a fraction of the price.

WizeCare Technologies

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WizeCare is a digital health company that has developed a unique solution for remote Physical therapy at the patients’ homes.

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